TV Advertising Agency

About us.

We create TV advertising that drives results.

With the number of platforms to watch TV on growing everyday, it doesn’t matter how television evolves, we’ll be there to deliver your message and product. As a team of videographers, motion designers, and content strategists, we know how to produce emotional, effective content.

Whether you define television as Youtube, Hulu, or traditional cable, we have a demonstrative portfolio of advertising both products and services to a wide range of demographics across multiple platforms.

With the number of platforms to watch TV on growing everyday, it doesn’t matter how television evolves, we’ll be there to deliver your message and product. As a team of videographers, motion designers, and content strategists, we know how to produce emotional, effective content.

Whether you define television as Youtube, Hulu, or traditional cable, we have a demonstrative portfolio of advertising both products and services to a wide range of demographics across multiple platforms.

Our approach.

TV Advertising Agency

Proven storytelling meets evolving, data-driven design

With over 20% higher completion rates than other mediums, we believe TV advertising is not only still an incredibly effective means of getting your message out there, it’s evolving. With streaming options growing by the day, best practices for ads across all of them can vary drastically, which is why we use our templated story-arcs to get the most out of every ad.

Creating an intro CTA within the first 5 seconds, a brand logo in the first three, and natural cuts at every 15 seconds, we develop techniques that get the most usable TV ads in the most cost effective way possible.

We combine these tactics with market research derived from surveys, interviews, and focus groups to generate hyper-targeted ads that we know will activate your audience into measurable action.

How we work.

Align messaging with audience metrics

Our work often begins with an alignment on key messaging.  What are we trying to communicate?  How can we use current examples, stories, and trends to amplify our message?

Next, we'll better understand who we want to reach. Are we looking to activate the share-happy, message spreading Gen Z? Or are we looking to push sales on the market-dominating Baby Boomers?

Then we'll define a series of metrics to better measure our messaging effectiveness.  What actions do we want our viewers to take?  Do we have support materials that can be leveraged as they consider and ultimately purchase our product and services?

Finally, we'll help you develop a channel strategy.  Are we advertising during a particular event? What streaming service are we on?  No matter which choices we make together, we'll be your trusted partner every step of the way.

TV Advertising that intrigues and excites.

TV Advertising transforms the way companies make emotional and visual connections with their audience. 

In today’s digital age, many companies wonder what place television has in marketing and advertising. With so many media outlets and streaming services available, there are many that doubt TV’s ability to reach potential customers and help them gain traction. This is where TOP excels. We use our knowledge of all things media to help leading and emerging brands use television to penetrate new markets, optimize the impressions they get, and, most importantly, help people connect with your brand through sensory experiences that only TV can offer. By combining analytics and our vast experience in traditional approaches, TOP helps your brand maximize its impact on your target audience through TV advertising.

  • Creative Development
  • Media Planning and Negotiation
  • Video Production
  • Programmatic TV Buys

Because there are so many media options available for both consumers and businesses to consume viewable content, TOP works with your brand to tell your story efficiently to a captive audience that TV provides. While many people are skeptical of ads they see on the internet and other forms of media, television remains a trusted source of truth and credibility for brands who want to make noise and showcase their brand on a local or national level.

What makes TOP’s approach unique is our deep understanding of how TV has evolved over time, and how it can be used with digital strategies that prescribe the way we extend your reach, achieve the right frequency of ads, and gain the impressions needed to generate the ROI you’re looking for in your TV advertising investment.

Our Values and Beliefs

TV Advertising that blends traditional and digital methods for maximum impact.

TOP uses TV Advertising to amplify your brand's message through viral optimized experiences that encourage action and take your company to the next level. 

Successful TV Advertising captures the attention of an audience and engages the senses to communicate what makes your company unique. You have only seconds to connect with your target customers on an emotional and intellectual level. Your message needs to not only be concise, but powerful and evocative to show that you are the best at what you do in your industry. Whether you are a scrappy startup looking to expand your presence and reach or a well-known brand looking to regain momentum through a viral ad, the TOP team brings data-driven, battle-tested methods that are sure to help you stand out.

FAQ

Why a TV Advertising agency?

Large enterprises and small companies alike face the same problems with their advertising efforts; they are limited in their time, resources, and skill, but they need to get their message out to a broader audience in order to grow. TOP brings creative voice and strategic recommendations based on our experience helping companies maximize their ROI without breaking the bank on TV Advertising.

Is TV Advertising still relevant today?

Between cable, satellite, and streaming services, there are more ways than ever to reach your audience through television. While many companies have shied away from traditional TV Advertising, TOP blends traditional and digital strategies to optimize your campaigns to help you go viral, reach a broader audience, or target niche customers who need what you have to offer.

What do winning TV ads look like? 

Because we know media, we know the anatomy of a successful TV Advertising campaign. TOP works with you to make your brand relatable and relevant to your audience through simple, surprising, and significant messages that clearly communicate what you have to offer.

Why a TV Advertising agency?

Large enterprises and small companies alike face the same problems with their advertising efforts; they are limited in their time, resources, and skill, but they need to get their message out to a broader audience in order to grow. TOP brings creative voice and strategic recommendations based on our experience helping companies maximize their ROI without breaking the bank on TV Advertising.

Is TV Advertising still relevant today?

Between cable, satellite, and streaming services, there are more ways than ever to reach your audience through television. While many companies have shied away from traditional TV Advertising, TOP blends traditional and digital strategies to optimize your campaigns to help you go viral, reach a broader audience, or target niche customers who need what you have to offer.

What do winning TV ads look like? 

Because we know media, we know the anatomy of a successful TV Advertising campaign. TOP works with you to make your brand relatable and relevant to your audience through simple, surprising, and significant messages that clearly communicate what you have to offer.

TV Advertising with proven results

Why choose TOP?

Connect with audiences across the globe today

Local and national TV Advertising experts 

TOP's creative and production team knows how to execute TV Advertising campaigns that connect with both local and national audiences to fuel growth.

World-class data solutions 

TOP leverages cutting edge technology and advanced analytics to get the impressions you need in the markets your want to grow in.

Maximize your ROI

TOP helps companies navigate the complex environment of network TV, cable, and streaming to make sure your ads are placed in the right forum at the right time to reach the right people. 

Our expertise.

  • Market Research
  • Media Planning & Negotiation
  • Creative Development
  • Video Production
  • Addressable OTT TV Ads
  • Programmatic TV Buys (PTV)
  • Social Media Strategy & Campaigns
  • Event Coverage Marketing
  • Multilingual Marketing

Let's go viral

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.