In today’s digital age, many companies wonder what place television has in marketing and advertising. With so many media outlets and streaming services available, there are many that doubt TV’s ability to reach potential customers and help them gain traction. This is where TOP excels. We use our knowledge of all things media to help leading and emerging brands use television to penetrate new markets, optimize the impressions they get, and, most importantly, help people connect with your brand through sensory experiences that only TV can offer. By combining analytics and our vast experience in traditional approaches, TOP helps your brand maximize its impact on your target audience through TV advertising.
- Creative Development
- Media Planning and Negotiation
- Video Production
- Programmatic TV Buys
Because there are so many media options available for both consumers and businesses to consume viewable content, TOP works with your brand to tell your story efficiently to a captive audience that TV provides. While many people are skeptical of ads they see on the internet and other forms of media, television remains a trusted source of truth and credibility for brands who want to make noise and showcase their brand on a local or national level.
What makes TOP’s approach unique is our deep understanding of how TV has evolved over time, and how it can be used with digital strategies that prescribe the way we extend your reach, achieve the right frequency of ads, and gain the impressions needed to generate the ROI you’re looking for in your TV advertising investment.