Thought Leadership Agency
We help businesses and brands with effective thought leadership and every service attached to its execution and content production.
About us
We make your leaders conversation drivers
We do more than just help you talk about the news, your brand, and your business. We build your profile and credentials to quickly position you as a thought leader both in your industry and the news cycle.
Regardless of what you are aiming to promote or sell, we can tailor your personal brand and your messages to speak to a wider audience than you ever thought possible. Instead of just being a part of the conversation, we ensure that you drive the conversation.
We do more than just help you talk about the news, your brand, and your business. We build your profile and credentials to quickly position you as a thought leader both in your industry and the news cycle.
Regardless of what you are aiming to promote or sell, we can tailor your personal brand and your messages to speak to a wider audience than you ever thought possible. Instead of just being a part of the conversation, we ensure that you drive the conversation.
Our Approach
A Comprehensive Portfolio is Essential to Stand Out
Creating an effective thought leadership campaign requires executing at a high level across every channel and platform. We take a holistic approach to your thought leadership outreach, creating bespoke public relations campaigns, content marketing that excels across earned, owned, and paid media, social media to grow followers, and speaking engagements to win hearts and minds.
Our strategists work across the entire house to ensure that every component works at a high level with every other and that our messages do more than relate to each other, they support and supplement each other. The result is a full portfolio of thought leadership that can reach any audience wherever they are and add value to every customer, regardless of their needs.
How we work
Utilizing the Expertise Your Company Already PossessesThe greatest asset to your company is the experience and expertise of your team. While the C-suite may receive the lion's share of the thought leadership attention, there are many others throughout the company that can contribute greatly to the brand's overall industry leadership and ultimately to increasing sales and your public profile.
We don't just look for thought leaders at the top, we help you cultivate thought leaders throughout the organization. Whether it be in a limited capacity showing leadership in a niche area, or highlighting individuals who best exemplify company culture, we help your company polish the already sparkling diamonds you've hired. This not only increases the individual's professional profiles, it helps to train and promote the next generation of thought leaders.
The greatest asset to your company is the experience and expertise of your team. While the C-suite may receive the lion's share of the thought leadership attention, there are many others throughout the company that can contribute greatly to the brand's overall industry leadership and ultimately to increasing sales and your public profile.
We don't just look for thought leaders at the top, we help you cultivate thought leaders throughout the organization. Whether it be in a limited capacity showing leadership in a niche area, or highlighting individuals who best exemplify company culture, we help your company polish the already sparkling diamonds you've hired. This not only increases the individual's professional profiles, it helps to train and promote the next generation of thought leaders.
Converting media coverage into tangible sales
We worked with Drone Deploy to place them in the middle of conversations about the future of the drone industry and scored major publication hits for them and increase brand awareness in the B2B sector.
Our Values and Beliefs
We are experienced
We have worked with a wide range of people to successfully transform them into Thought Leaders with their specific fields including CEOs and Authors, among ot
We are research driven
We support your own experiences and wisdom with our own unique statistics and insights, further supporting the role of Thought Leader.
We align your strategy
We are targeted in our campaigns around Thought Leadership, ensuring that your strategy supports and supplements your overall growth goals.
We are creatives
We not only craft stories which inspire and delight, but we can also create unique video content, animations and more to support the program.
Our Thought Leadership Capabilities
Thought Leadership Video Production
We can concept, storyboard, script and execute videos and unique content that enhance the stories being told.
Speaking Opportunities
We can submit and confirm exciting and relevant speaking opportunities.
Media Relations Program
We will create a personalized media strategy program which utilizes unique insights to focus in on key target markets and areas.
Ghostwriting
We have a team of creative and experienced ghostwriters available to draft books, author white papers and submit interview responses and features on behalf of anyone who wants to set themselves apart.
Using thought leadership to fuel recruitment goals
A unique thought leadership content program helped pull the best financial advisory talent for Ameriprise Financial.
Why choose TOP?
We create comprehensive, fool-proof, and research-driven thought leadership programmes that fuel your sales pipeline and generate qualified leads.
Boost your Leadership ImpactTried and Tested Techniques
We leverage our thought leadership marketing professionals to craft insightful strategies with a unique editorial approach and commercial acumen. We combine highly engaging content with the ROI-driven approach of growth marketing to get results.
High Conversion Rates
Our team of thought leadership marketing experts develop blog articles and landing pages for your brand to help you rank and convert using the best keyword optimization techniques. We also provide marketing attribution insights to help you understand your return on investment.
Lead Generation Strategies
We are a market leader in thought leadership marketing management and brands work with us to generate significant new revenue and to make a dominant online presence to outrank their competition. From content creation and links to conversions, TOP provides on-strategy advice and marketing ideas for higher search rankings and maximum leads.
Our expertise
- Thought Leadership Strategy
- Video Production
- Speaking Opportunities
- Media Relations
- Ghostwriting
- Content Marketing
- Media Training
- Public Speaking Training
- Data Collection and Analysis
60%
The number of decision makers who said thought leadership led to them awarding work to a company.