Marketing Agency Atlanta

About us.

We bring an international approach to Atlanta from Midtown to Little Five Points.

We’re the marketing agency Atlanta that knows how to reach your audience, whether you're trying to expand into the local music market or reach sales around the world, through a systematic approach to data-driven creative.

If you need to integrate world-class digital marketing with non-digital tactics, our team of SEO-trained copywriters, audience targeting creatives, and proactive PR experts integrate seamlessly into your company’s goals and benchmarks.

TOP Atlanta

3340 Peachtree Rd NE Suite 1010

Atlanta, GA 30326
United States of America

We’re the marketing agency Atlanta that knows how to reach your audience, whether you're trying to expand into the local music market or reach sales around the world, through a systematic approach to data-driven creative.

If you need to integrate world-class digital marketing with non-digital tactics, our team of SEO-trained copywriters, audience targeting creatives, and proactive PR experts integrate seamlessly into your company’s goals and benchmarks.

Our approach

Marketing Agency Atlanta

Global scalability with niche-market focus.

We believe in building a business with the intention to grow. Our devoted Marketing Agency Atlanta specializes in working hands-on with you and your business to tailor designed campaigns specific to your industry and situation. Behind this local team drives an extensive, news-leading data analytics division that couples with an international influencer network ranging from celebrities to regional leaders ready to expand your market. We laser focus on local demographics and specific niches, but can then scale across the nation and world.

How we work.

In depth understanding + alignment.

We start all our client partnerships by aligning on our key objectives, mixing your valuable industry insight and consumer insights with our own to determine agreed upon KPIs. With metrics-to-hit for both local and global expansion established, we use extensive research tools for a deep dive mass media analysis. After social media listening, surveys, and focus groups are leveraged for a comprehensive understanding of the market and competitors, we design strategic campaigns based on our own proven blueprints and drive results for your business.

An integrated marketing agency in downtown Atlanta

From the Midtown to Little Five Points, we help Atlanta companies scale up

Atlanta is a hub of innovation. An air of disruption lays thick over the many companies that call it home or have moved in as of late. With this influx of talent, founders are knocking on our door to show us what they have coming down the pipeline. By staying ahead of the emerging marketing trends and new developments across social and digital media, we keep our finger on the pulse of what’s next.

From day one, we unearth the competitive space in the market that has not yet been cornered by others in your space by working with your internal brand team or taking on the strategy to create new messaging. Rather than broadcasting that messaging and having it fall on deaf ears, we prioritize the end audience and determine their needs.

If you need in-depth marketing research to better understand your place in the industry based on strengths and weaknesses in the marketplace, our experts in mass media analytics, social media listening, and data curation creates the perfect angle with which to come at your competition.

If you need to seamlessly weave your digital and non-digital tactics together, our landing page optimizers, search term researchers, and pay-per-click strategists work together alongside our out-of-home strategists, broadcast media planners, and creative directors for an entirely integrated marketing experience.

If you need to drive conversions and show sales, we leverage emotionally powerful content that is based around key moments in the marketing calendar, influencing customers and consumers to take immediate action.

From Savannah to Macon, Athens to Augusta, we’ve learned from the top performing startup not just in Atlanta, but across Georgia. By leveraging principles from agile software to develop “sprints” aligned to key drive periods, we increase productivity and confidence across our organization and our partnerships.

We have the soul of a fast-growing startup with the global expertise of a Fortune 500 company, and we have the work ethic to prove it. Let’s meet for coffee at Brash or Moondbird and discuss what it’s going to take to create an amazing marketing campaign together.

 

Marketing Agency Atlanta

Atlanta's premier marketing agency

Every day, we seek to rebuild the wheel with the new technologies, tools, and tactics we have at our disposal. We operate as if a marketing agency never existed and reinvent processes based on that.

Across all disciplines, we believe in the power of rigorous testing and the effect it has on sharing our stories. We conduct multivariate A/B tests on key stories and messaging, analyze those conversion rates, then scale those winning story ideas to reach audiences both in and out of our per-view. From these tests, we consistently surpass notable KPI’s and ultimately grow our ROI. It doesn’t hurt that our clients love sifting through the insights with us, and we love applying data to drive strategy no matter what the ask is.

We’re channel and platform agnostic, too. On any given day, our Atlanta team can be found performing rebrands, hashing out SEO strategy for webpages, creating snappy viral videos, and designing social media content for the quarter for our clients.

We certainly don’t spend every day behind a screen, though. This is Atlanta after all; it’s where we work and play, and our team enjoys getting out from behind these four walls and executing guerilla marketing campaigns. From viral man-on-the-street-style videos in Piedmont Park to conferences at the AMA Conference Center with million-dollar budgets, we always keep the customer and consumer experience top of mind.

What makes us different?

FAQ

How do you manage clients on a day-to-day basis for the brands you partner with in Atlanta?

Our account management philosophy is built in four principles: Be proactive, be responsive, be flexible, and be transparent.

These four principles have also allowed us to create rapid feedback loops with our Atlanta clients, which is why we can create campaigns at the drop of a hat. When a famous cat food brand based in San Francisco came to us and needed to activate globally in two weeks, we created partner sponsorship, wrote a series of video scripts and produced a series of videos with our internal film crew, and reported progress along the way to our client.

How does your marketing agency collaborate with other Atlanta agencies?

At TOP Marketing Agency Atlanta, we work collaboratively with other agencies in three primary ways: as lead agency, agency council member, and fill-in work. Our team-oriented approach builds trust with our colleagues. We’ve earned a reputation as a flexible partner that can assume new and changing agency roles as circumstances change. You'll find us working hard all day alongside our Bay Area agency partners and then hitting up happy hour at El Techo or Mission Rock Resort after work, too.

Whether we're filling in the gaps for other agencies, leading the charge on a campaign, or serving on an agency council, we've earned a reputation of being a trustworthy, flexible partner that other organizations can rely on to assume new roles or take on the necessary work. We love collaborating with colleagues in our space, then taking the fun out of the office to happy hour at Dantanna's or Red Pepper Taqueria.

How do you staff you Atlanta marketing teams?

By conducting holistic brainstorms, breaking down tasks, and aligning and allocating on resources, our capable human and technology resources can ensure that we're always staffing against key initiatives.

We also pride ourselves on staffing those who can work shoulder-to-shoulder with other disciplines, often in open-concept office spaces to encourage cohesiveness and collaboration. The result is a 360-degree marketing plan that covers off on every base. We have the global expertise and the local wherewithal to course correct in the moment the way other agencies in Atlanta cannot.

How do you use emerging new stories and trending topics in Atlanta and beyond in your work?

We thrive on spontaneity, so the ever-changing landscape across mass and social medias plays a huge role in our day-to-day strategy. We scour news sources, social media feeds, Twitter trending topics, and hot drops of PR releases to join trending conversations and create insights on behalf of our clients. Within the framework of your established marketing plan, we'll uncover moments to draw a connection between the great work your company is doing and what's really happening across the globe.

In addition to being on-trend online, the team at TOP seeks inspiration from the city we call home. You'll find TOP team members "shootin' the Hooch" while floating the Chattahoochee river on the weekends, grabbing a drink at The Battery before catching a game, or serving as an extra in one of the many, many films produced and shot in ATL, which has aptly been nicknamed "Y'allywood". We find opportunities and moments of cultural delight and post them as Slack messages to our teammates, sharing fun new discoveries every day.

How do you onboard new San Francisco or Silicon Valley marketing clients?

Every partnership of ours begins with a thorough 21-day onboarding plan. It's customer tailored to each client and the team that will be collaborating closely with them. We've systematized it over time, but we're sensitive to our clients' particular ways of life. During this onboarding process, we make mental (and physical) note of our client's communication preferences and establish a cadence of meetings, reportings, and syncs based on that understanding. We always want to be one step ahead of you so you don't even have to ask for what you need.

How do you manage clients on a day-to-day basis for the brands you partner with in Atlanta?

Our account management philosophy is built in four principles: Be proactive, be responsive, be flexible, and be transparent.

These four principles have also allowed us to create rapid feedback loops with our Atlanta clients, which is why we can create campaigns at the drop of a hat. When a famous cat food brand based in San Francisco came to us and needed to activate globally in two weeks, we created partner sponsorship, wrote a series of video scripts and produced a series of videos with our internal film crew, and reported progress along the way to our client.

How does your marketing agency collaborate with other Atlanta agencies?

At TOP Marketing Agency Atlanta, we work collaboratively with other agencies in three primary ways: as lead agency, agency council member, and fill-in work. Our team-oriented approach builds trust with our colleagues. We’ve earned a reputation as a flexible partner that can assume new and changing agency roles as circumstances change. You'll find us working hard all day alongside our Bay Area agency partners and then hitting up happy hour at El Techo or Mission Rock Resort after work, too.

Whether we're filling in the gaps for other agencies, leading the charge on a campaign, or serving on an agency council, we've earned a reputation of being a trustworthy, flexible partner that other organizations can rely on to assume new roles or take on the necessary work. We love collaborating with colleagues in our space, then taking the fun out of the office to happy hour at Dantanna's or Red Pepper Taqueria.

How do you staff you Atlanta marketing teams?

By conducting holistic brainstorms, breaking down tasks, and aligning and allocating on resources, our capable human and technology resources can ensure that we're always staffing against key initiatives.

We also pride ourselves on staffing those who can work shoulder-to-shoulder with other disciplines, often in open-concept office spaces to encourage cohesiveness and collaboration. The result is a 360-degree marketing plan that covers off on every base. We have the global expertise and the local wherewithal to course correct in the moment the way other agencies in Atlanta cannot.

How do you use emerging new stories and trending topics in Atlanta and beyond in your work?

We thrive on spontaneity, so the ever-changing landscape across mass and social medias plays a huge role in our day-to-day strategy. We scour news sources, social media feeds, Twitter trending topics, and hot drops of PR releases to join trending conversations and create insights on behalf of our clients. Within the framework of your established marketing plan, we'll uncover moments to draw a connection between the great work your company is doing and what's really happening across the globe.

In addition to being on-trend online, the team at TOP seeks inspiration from the city we call home. You'll find TOP team members "shootin' the Hooch" while floating the Chattahoochee river on the weekends, grabbing a drink at The Battery before catching a game, or serving as an extra in one of the many, many films produced and shot in ATL, which has aptly been nicknamed "Y'allywood". We find opportunities and moments of cultural delight and post them as Slack messages to our teammates, sharing fun new discoveries every day.

How do you onboard new San Francisco or Silicon Valley marketing clients?

Every partnership of ours begins with a thorough 21-day onboarding plan. It's customer tailored to each client and the team that will be collaborating closely with them. We've systematized it over time, but we're sensitive to our clients' particular ways of life. During this onboarding process, we make mental (and physical) note of our client's communication preferences and establish a cadence of meetings, reportings, and syncs based on that understanding. We always want to be one step ahead of you so you don't even have to ask for what you need.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.