Denver Marketing Agency
Paving the way for more creative, efficient, and effective marketing.
TOP is an integrated marketing agency located in the heart of DenverStart a conversation with a Denver Marketing strategist
TOP set the precedent for Denver marketing agencies to apply growth marketing principles and the process of systematic measurement and experimentation to all core agency disciplines.
TOP = Test + Optimize + Perform
We ensure your Denver company markets at scale, from Globeville to Washington Park
Our heels are dug deep into Denver soil, where our marketing agency originally sprouted and continues to grow. Our doors spend most of their time swinging open while some of the most innovative founders of top Denver and U.S. companies come through to put us at the frontline of their next big launch. Not only do we have a firm grasp on today’s best marketing trends, but we’re influencing the direction of tomorrow.
We make sure from the moment we begin our professional relationship, that we work closely with your internal brand team to ensure we’re in sync with your key messages. If the key messaging is unclear, our brand strategists help you uncover the “white space” that distinguishes your brand from your competitors. Rather than relying on broadcasting our message to an audience who may or may not tune it, we put the end audience on a pedestal — making sure their needs and their specific use cases becomes priority and breaks through the noise.
If your business needs detailed marketing research in order to gain a better understanding of your strengths and weaknesses in the marketplace, the team at TOP are experts in using mass media analysis, social media listening, focus groups, and surveys to locate the best angles to overtake the competition.
If you need A-grade digital marketing that integrates effortlessly with non-digital tactics, our team of pay-per-click experts, landing page optimizers, and keyword researchers work closely with out-of-home planners, broadcast media buyers, and our creative team for a truly cohesive marketing experience.
To drive more conversions we generate psychological triggers, create sticky content ideas, and utilize key emotions to leverage the power of calendar-based marketing — prompting consumers, customers, and essential influencers to immediately take action.
We’ve learned from the highest performing startups from RiNo, LoDo, City Park, Cherry Creek, and all over Denver. Utilizing principles from agile software development to operate in a series of systematic sprints paired with key drive periods. This allows us to establish high productivity while also course correcting quickly when needed and with complete confidence.
What you get in the end is a Denver marketing agency with the spirit of a fast-growing tech startup and the global pull of a top performing enterprise. Let’s grab a coffee at Novo and then, possibly, take the next step to creating some beautiful and innovative marketing campaigns together.
Denver's favorite full-service agency
In the same way that many beautiful neighborhoods make up our one of a kind city, TOP's work spans across 35+ disciplines organized into 7 functional groups: branding, commerce, advertising, communications, creative, digital, and growth. Rather than operating as independent entities, our Denver team ensures its work integrates with a common set of processes and metrics.
Our Denver team is data-driven
Never underestimate the capabilities of data and the answers they reveal if you're asking the right questions. We make sure to A/B test everything — including our pitches, brand messaging guidelines and digital landing pages — and share our findings with our Denver clients. Better and clearer data leads to better and clearer insights. You can't optimize what isn't measured.
We focus on our Denver clients' growth
There's a reason we're the best at what we do. TOP is Denver's first marketing agency to utilize growth marketing principles — such as the process of systematic experimentation and measurement — in all core disciplines. Not only should your business soar over the Downtown competition, but you should also have the stamina to maintain that height. Not only do we follow a growth marketing approach, but it's the essence of who we are — here at TOP, we Test, Optimize, and Perform at scale.
Operating from Denver, impacting the world
Though our headquarters reside in Denver, we have worked on integrated marketing campaigns in over 25 countries on six out of seven continents. We have a strong presence in the most leading markets across the world. We have the advantage of being one of the few Denver marketing agencies that can broadcast our optimized messages and content to Hong Kong, London, São Paulo, and Sydney.
The epitome of synergy
When your Denver company comes in to work with TOP across disciplines or countries, you get more than just an introductory email passing you along to the next team who doesn't understand your brand or wasn't involved with the entire marketing process. From Denver to Sydney, we operate as one cohesive team, from our approach to project management, to our global execution, to our quarterly P&L statements.
Committed to Denver brands
We make sure to approach each client campaign by first asking ourselves a question: if marketing agencies never existed, how would we invent it with the tools and tech available today?
Regardless of the marketing agency discipline, we believe in the power and effectiveness of great storytelling with rigorous testing. Every day, our Denver marketing teams conduct multivariate testing of crucial stories and messaging — through multidimensional A/B testing — analyzing the conversion rates, and then scaling up engaging story ideas and crucial messages to reach key KPIs and higher ROI. Our clients are beyond satisfied with the insights they receive into their capital product story from the results of our multivariate testing and data-driven strategy.
We’re a Denver marketing agency that remains channel and platform agnostic. Come in randomly and you’;; find the team shooting a fresh viral video for a scrappy wearables start-up, rebranding a global CPG brand, planning SEO strategy for local brick-and-mortar B2B businesses, managing a new SaaS company’s LinkedIn presence, or organizing a world-changing CSR campaign.
Being based in Denver and LoDo doesn’t mean we spend our time constantly behind a screen. Our talented and experienced marketing and events planning team has been on scene hosting everything from viral man-on-the-street style stunts in Larimer Square to high ball conferences in the Colorado Convention Center — always with the customer and consumer experience a priority.
Your marketing agency's approach to daily client management from Denver brands
We build our account managing systems, procedures, and teams around four core principles — be proactive, responsive, transparent, and flexible.
In their entirety, these four principles inspire rapid feedback loops with our Denver clients. It's why we're famous for being a quick striking agency: when a popular Denver coffee brand needed help generating globalized activity on only two weeks notice, and no other agency would do it that fast, we proactively located an existing sponsor with a partnership plan, wrote a series of scripts for video while responding quickly to brand feedback, mobilizing our internal film crew in a flexible production schedule with overnight video editing, and transparently reporting on our progress each step of the way.
Does your marketing agency make the effort to collaborate with other Denver agencies?
We collaborate with other Denver agencies in three main ways: as lead agency, an agency council member, and doing fill-in work. This team-oriented approach builds trust with our colleagues. We've built a reputation as a flexible partner that is able to assume new and changing agency functions as circumstances change. You'll find us hard at work with our Denver agency neighbors and then heading to happy hour for some further team bonding.
How are our Denver marketing teams staffed?
We oversee human and tech resources, ensuring the right resources and skill sets are staffed for each initiative. Our resources allocation and management process is a four-step system: task breakdown, holistic brainstorming, resource allocation, and resource alignment.
With every campaign, our Denver teams work closely knit — often times within the same room to ensure cohesiveness — to produce an end-to-end result that crosses disciplinary boundaries. Since we're a unique hybrid of an agency that's local and also has global reach, we're able to combine vertical integration with the ability to make rapid course corrections that aren't possible for other more traditional agencies.
How do you get a lead in emerging news stories and cultural trends in Denver and beyond?
Today's mass media and social media landscape is spontaneous and plays a significant role in our daily approach. Our in-house data analytics, social media, and creative teams are consistently monitoring real-time Google search data, YouTube plays, Twitter hashtags, and news headlines in order to identify trending conversations and map cross-channel insights. We work within the wireframe of our established marketing plan, making course corrections surrounding what's trending as it's happening and still connecting the conversation back to our essential brand messaging goals.
Being on trend means also getting inspired by everything, everywhere. Our team puts themselves in the middle of inspiration daily, from visiting the beautiful Botanical Gardens, grabbing some delicious arepas from Quiero Arepas, or riding the Cherry Creek trail. The TOP team enjoys themselves while constantly synthesizing and observing. We message each other on Slack when we've discovered something new that we can use in our work.
What is the onboarding process for new Denver clients?
Our client work begins with a 21-day onboarding process tailored specifically for each client. This onboarding process is unique to each discipline, which we've systematized over time. But we also understand that each Denver client has its own needs and we remain sensitive to that. For the onboarding process, we analyze our client's communication preferences and select the best tools from our wide supply of technologies to fit client needs and wants. The main goal is to be proactive and productive, taking the necessary action steps before you even think to ask.