Nashville Marketing Agency

About us.

We use growth marketing principles for innovative Nashville brands.

We're Nashville's first full-service marketing agency to apply growth marketing principles to everything we do. We employ a system of experimentation and measurement to each of our core marketing disciplines ensuring the best ROI in the least amount of time.

We integrate world-class digital and integrated marketing tactics with the highest quality creative. Our mantra is right there in our name, TOP: Test + Optimize + Perform.

150 4th Ave N

Nashville, TN 37219

We're Nashville's first full-service marketing agency to apply growth marketing principles to everything we do. We employ a system of experimentation and measurement to each of our core marketing disciplines ensuring the best ROI in the least amount of time.

We integrate world-class digital and integrated marketing tactics with the highest quality creative. Our mantra is right there in our name, TOP: Test + Optimize + Perform.

Our approach

Brand loyalty through deeper touchpoints.

We believe there’s more to a sale than the purchase. Our Nashville designers and strategists build touchpoints for your brand to engage a consumer from discovery to delivery though human-driven, data-lead content activation. Our process focuses long-term: building deeper, lasting connections with consumers through emotional narratives. We can help educate your audience, get them to repeatedly interact with your brand, and drive them toward key actions.

How we work.

Right Message + Right Time + Right Audience

How you interact with your core audience is one of the most important keys to success. We create meaningful engagements that educate and enlighten your customers by providing insights into their needs, wants and behaviors. Then we build strategies based on those insights that are tailored to your audiences in order to reach them with the exact right message at the exact right time.

What makes us different?

FAQ

What is your marketing agency’s approach to day-to-day client management for Nashville brands?

Our account management systems, procedures, and teams are all built around four fundamental principles: proactivity, responsiveness, flexibility, and transparency.

In their entirety, these four principles generate rapid feedback loops with all of our Nashville clients. That's what makes us a famous rapid-strike agency: when a famous Nashville craft beer company came to us asking for help in order to make a global activation with barely two weeks notice — and other agencies were too afraid of the short deadline to take the chance — we instantly reached out to an existing sponsor with a partnership plan, crated a series of video scripts, and responded quickly to brand feedback, mobilizing our film crew in a flexible production schedule with overnight video editing and transparently reporting our progress every step of the way.

How does your marketing agency collaborate with other Nashville agencies?

We collaborate with other agencies in three main ways: as the lead agency, as an agency council member, and by doing fill-in work. Our collaborative and team oriented approach builds trust with our colleagues. We've earned a reputation as a flexible partner that is able to assume new and changing agency roles as circumstances evolve. You'll find us hard at work all day with our Nashville agency partners and then heading over to happy hour together when the day is done.

How do you staff your Nashville marketing teams?

By managing human and technology resources, we're able to ensure the right resources and skill sets are staffed against each initiative. We operate our allocation and management process through a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout every campaign, our Nashville team works closely — usually within the same room in order to promote cohesiveness — to generate an end-to-end result that makes sure to cross disciplinary boundaries. Since we're a unique hybrid of local agency with global reach, we're able to combine vertical integration with the ability to make quick course corrections that simply aren't possible for more traditional agencies.

How do you respond to emerging news stories and cultural trends in Nashville and beyond?

Today's mass and social media are spontaneous by nature and plays a significant role in our every day approach. Our in-house creative, data analytics, and social media teams constantly monitor real-time Twitter hashtags, Google search data, Youtube plays, and news headlines in order to identify trending conversations and map cross-channel insights. Working within the framework of our marketing plan, making course corrections based on what is trending as it's trending, and all the while bringing the conversation back to our core brand messaging goals.

Being on trend means being able to get inspiration from everywhere. Whether our team is catching a performance at the Bluebird Café, or hanging out at the Downtown Sporting Club, you'll find TOP team members all around town, enjoying themselves while constantly observing and taking in information. We send each other Slack messages telling each other of the new things we've discovered and how it can be used in our work. And we're doing it all with the music of Nashville acting as our soundtrack.

How do you onboard new Nashville marketing clients?

We tend to begin our client work with a 21-day onboarding plan custom-tailored to each client. We begin with an onboarding process unique to each discipline and systemized over time. We are also able to understand that every Nashville client and brand has its own needs and concerns and we make sure we remain sensitive to that fact. During the onboarding process, we make sure to take stock of our client's preferences in communication and select the best tools from among our varied selection of technologies in order to fit the client's requests. We establish meeting schedules, a reporting cadence, and key role assignments all to get closer to our goal of being proactive and taking the necessary action steps before you even think to ask.

What is your marketing agency’s approach to day-to-day client management for Nashville brands?

Our account management systems, procedures, and teams are all built around four fundamental principles: proactivity, responsiveness, flexibility, and transparency.

In their entirety, these four principles generate rapid feedback loops with all of our Nashville clients. That's what makes us a famous rapid-strike agency: when a famous Nashville craft beer company came to us asking for help in order to make a global activation with barely two weeks notice — and other agencies were too afraid of the short deadline to take the chance — we instantly reached out to an existing sponsor with a partnership plan, crated a series of video scripts, and responded quickly to brand feedback, mobilizing our film crew in a flexible production schedule with overnight video editing and transparently reporting our progress every step of the way.

How does your marketing agency collaborate with other Nashville agencies?

We collaborate with other agencies in three main ways: as the lead agency, as an agency council member, and by doing fill-in work. Our collaborative and team oriented approach builds trust with our colleagues. We've earned a reputation as a flexible partner that is able to assume new and changing agency roles as circumstances evolve. You'll find us hard at work all day with our Nashville agency partners and then heading over to happy hour together when the day is done.

How do you staff your Nashville marketing teams?

By managing human and technology resources, we're able to ensure the right resources and skill sets are staffed against each initiative. We operate our allocation and management process through a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout every campaign, our Nashville team works closely — usually within the same room in order to promote cohesiveness — to generate an end-to-end result that makes sure to cross disciplinary boundaries. Since we're a unique hybrid of local agency with global reach, we're able to combine vertical integration with the ability to make quick course corrections that simply aren't possible for more traditional agencies.

How do you respond to emerging news stories and cultural trends in Nashville and beyond?

Today's mass and social media are spontaneous by nature and plays a significant role in our every day approach. Our in-house creative, data analytics, and social media teams constantly monitor real-time Twitter hashtags, Google search data, Youtube plays, and news headlines in order to identify trending conversations and map cross-channel insights. Working within the framework of our marketing plan, making course corrections based on what is trending as it's trending, and all the while bringing the conversation back to our core brand messaging goals.

Being on trend means being able to get inspiration from everywhere. Whether our team is catching a performance at the Bluebird Café, or hanging out at the Downtown Sporting Club, you'll find TOP team members all around town, enjoying themselves while constantly observing and taking in information. We send each other Slack messages telling each other of the new things we've discovered and how it can be used in our work. And we're doing it all with the music of Nashville acting as our soundtrack.

How do you onboard new Nashville marketing clients?

We tend to begin our client work with a 21-day onboarding plan custom-tailored to each client. We begin with an onboarding process unique to each discipline and systemized over time. We are also able to understand that every Nashville client and brand has its own needs and concerns and we make sure we remain sensitive to that fact. During the onboarding process, we make sure to take stock of our client's preferences in communication and select the best tools from among our varied selection of technologies in order to fit the client's requests. We establish meeting schedules, a reporting cadence, and key role assignments all to get closer to our goal of being proactive and taking the necessary action steps before you even think to ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.