At TOP, we believe corporate citizenship is more than just signing a pledge or making a donation. Citizenship is about making real contributions to your community and the world at large, even if no one is watching. However, we live in a world where the more attention something gets, the greater the impact it has. And when talking about the good your company will do as a corporate citizen, advancing strategic branding and marketing goals will help every dollar go further than it would have in a vacuum.
Corporate Social Responsibility may seem like a buzz word but take it from us, it isn’t going anywhere. Entire companies have been created and thrive with a socially responsible business model and companies across the world are working together to move the needle on big issues. These are a few of the disciplines we use to effective market your CSR:
- Public Relations
- Experiential Marketing
- Social Media
- Influencer Marketing
At TOP, we help your company determine where and how you can make the most impact and then package that impact in a world driven by mass and social media to make it more newsworthy, shareable, and viral.