We’re Vancouver's first marketing agency to apply growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines.
TOP = Test + Optimize + Perform
Helping Vancouver companies market at scale, from West End to South Vancouver.
A company built from the ground up in Vancouver, many of the most innovative and successful companies and founders have made their way through our doors, giving us the best seats in the house to their next big release. Not only do we remain at the center of the latest marketing trends, but we’re constantly the first to move on upcoming digital marketing and social media platforms.
At the very beginning of our client relationships, we make sure to collaborate closely with your internal branding team in order to connect on key messages. Our brand strategists are also able to help you locate whatever white space separates your brand from your competitors. Rather than relying on solely broadcasting our message to anyone who may or may not be willing to listen, we focus primarily on the target audience, prioritizing their needs and individual use cases in order to break through the saturation of a competitive landscape.
If you need meticulous marketing research done in order to understand where your companies competitive strengths and weaknesses lie in the marketplace, we are experts in utilizing mass media analysis, focus groups, and surveys in order to find the best angle to come out on top of all the competition.
If your brand is in need of top-of-its-class digital marketing that is also able to integrate flawlessly with non-digital tactics, our team of pay-per-click experts, landing page optimizers, and keyword researchers work hand-in-hand with broadcast media buyers, our full creative team, and out-of-home planners to create a truly immersive marketing experience.
If your company needs to drive more conversions, we’re able to create sticky content ideas, generate psychological triggers and activate strong emotion by leveraging the gravity of calendar-based marketing — willing consumers, customers, and key influencers to take action immediately.
Growing our agency in Vancouver means we were able to learn from the best performing startups in Gastown, Downtown, Yaletown, South Granvillee, and all over the Vancouver area. We use propositions from spry software development in a sequence of systematic darts, all aligned to essential key drive moments. This approach allows us to achieve high productivity while also having the space to make quick course corrections confidently.
All of this results in a Vancouver marketing agency with the spirit of a rapidly growing tech startup and the global appeal of a number one enterprise. Let’s grab a coffee and pastry and then go on to work on making some amazing campaigns together.
We are full-service
The work we do spans across over 35 different disciplines and is organized into 7 effective groups: advertising, branding, commerce, communications, creative, digital, and growth. Rather than operating in independent silos, our Vancouver team is able to structure its work with an eye for cross-functionality with a common set of metrics and processes.
We are data-driven
We know the power that data holds and how it can reveal the answers if you look hard enough and ask the right questions. Everything that we create, we A/B test — from PR pitches to brand messaging guidelines to digital landing pages. We always enjoy sharing this data with our Vancouver clients, as they understand that better data leads to better insights. If you don't measure, then you can't optimize.
We are growth-focused
We're Vancouver's first marketing agency applying growth marketing guidelines — like the process of systematic measurement and experimentation — to each core agency discipline. It's not just about being the fastest climber, but also knowing that our ladder is being supported by the right wall. This specific growth-focused approach is exactly what TOP is about — we Test, Optimize, and Perform at scale.
We have global reach
TOP has been involved with the success of integrated marketing campaigns in over 25 countries on six continents. We have a hand in almost all leading markets across the world. We're amongst the very few Vancouver marketing agencies able to pinpoint a target in Vancouver and then transmit that optimized message to São Paulo, Sydney, Hong Kong, and London.
We work as one team
Working with TOP across disciplines and countries means you get more than just an introductory email to another random team that doesn't even really understand your business or the happenings of the team outside of the Vancouver office. From Vancouver to Sydney, we work as one cohesive team, from our project management approach to our global execution to our P&L quarterly statements.
We love Vancouver brands
We start each day by asking ourselves an essential question: Using the tools and technology of today, how would we create a marketing agency if they never existed before?
No matter the marketing agency discipline we’re currently working in, we understand the power of great storytelling paired with rigorous testing. Every day, our Vancouver marketing teams direct multivariate testing of essential stories and messaging (multidimensional A/B testing), analyzing conversion rates, and scaling up with the most engaging story ideas and essential messages to reach key KPIs and achieve higher ROI. Our clients are always excited to receive insights int their optimal product story from the results we’ve gathered of our multivariate testing and data-driven approach.
TOP is a Vancouver marketing agency that stays channel and platform agnostic. Any day of the week, you’ll find us filming a new viral video for a scrappy wearables startup, reinventing a global CPG brand, planning SEO strategy for a local brick-and-mortar B2B business, supervising a new emerging SaaS company’s LinkedIn presence, or organizing life changing CSR campaigns.
Working in the heart of Vancouver doesn’t impede us from leaving the office and experiencing the outside world. Our experiential marketing and events planning team runs everything from viral man-on-the-street style content to million dollar conferences Downtown — always prioritizing the customer or consumer experience.
What is your marketing agency’s approach to day-to-day client management for Vancouver brands?
We base out account management systems, teams, and procedures all around four fundamental principles — proactivity, responsiveness, flexibility, and transparency.
All together, these principles make it possible for quick feedback, creating a direct line between us and our Vancouver clients. It's why we're famous for being a rapid-strike agency: when a famous Vancouver pet brand approached us asking for help in creating a global activation with less than two weeks notice — as another agency was unable to execute it quick enough — we quickly reached out to an existing sponsor with a partnership plan, wrote a series of video scripts, and responded lightening quick to brand feedback, mobilizing our film crew in a malleable production schedule along with overnight video editing and transparently reporting on our progress during each step we took.
How does your marketing agency collaborate with other Vancouver agencies?
We collaborate with other agencies in three main ways: as a lead agency, an agency council member, and by doing fill-in work. This team-oriented approach builds trust between us and our colleagues. We've earned ourselves a reputation as a flexible agency and partner that is able to adjust to new and evolving agency roles as circumstances change. In our offices, we're working hard all day, along with our Vancouver agency partners, and once the day is done we head over to happy hour.
How do you staff your Vancouver marketing teams?
Through managing human and technology resources, we're able to ensure the right resources and skill sets are staffed against each initiative. Our resource allocation and management process is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
With each campaign, our Vancouver team works side-by-side — usually within the same room in order to guarantee cohesiveness — to produce an ending result that crosses disciplinary boundaries. Since we're a unique hybrid of local agency with global reach, we're able to combine vertical amalgamation with the capabilities to make quick course corrections that aren't possible for a more traditional agency.
How do you respond to emerging news stories and cultural trends in Vancouver and beyond?
Today's mass and social media are consistently spontaneous, and play a significant role in our every day approach. Our in-house creative, data analytics, and social media teams are constantly monitoring real-time Twitter hashtags, news headlines, Google search data, and YouTube plays to distinguish trending conversations and pinpoint cross-channel insights. Working within the frame of our developed marketing plan, we're able to course correct based on what is currently, or going to be, trending while still bringing the conversation back to our main messaging goals.
An aspect of being on-trend is knowing that you can get inspiration for any and everywhere. From hiking Grouse Mountain, ,to visiting MOA, to relaxing at the Chinese Garden, you'll notice that the TOP team members love living life while constantly observing and synthesizing. We're always posting messages in Slack to each other, sharing the discovery of something ew that we can use in our work.
How do you onboard new Vancouver marketing clients?
Our Vancouver clients tend to begin with a 21-day onboarding plan, customized to fit each unique client. This onboarding process is also particular to each individual discipline — one which we have developed and enhanced over time. However, we also discern that every Vancouver client has its own specific needs, and we make sure that we're always sensitive to that. While going through the onboarding process, we make sure we're constantly taking stock of clients communication needs and selecting the best tools from our large arsenal of technologies to fit the client's desires. We initiate meeting schedules, a reporting rhythm, and essential role assignments. Our goal is to be dynamic while taking all necessary actions before you even think to ask.