London Marketing Agency

About us.

We leverage effective, scalable content across any platform.

We’re the only London agency with a proven history of successfully balancing earned, owned, and paid media, all within a single campaign to effectively scale and transform your brand identity.

If you need to redefine, grow, or even completely overhaul your presence through PR, social media, or paid ads, we have a dedicated team of data-driven designers and SEO trained copywriters to help you and seamlessly integrate with your business.

1 Mark Square

London, UK EC2A 4EG

We’re the only London agency with a proven history of successfully balancing earned, owned, and paid media, all within a single campaign to effectively scale and transform your brand identity.

If you need to redefine, grow, or even completely overhaul your presence through PR, social media, or paid ads, we have a dedicated team of data-driven designers and SEO trained copywriters to help you and seamlessly integrate with your business.

Our approach

Earned, Owned, and Paid: The three legs to the marketing stool

Each leg of the marketing stool has its own unique challenges and opportunities and for a campaign to be successful, it has to hit on all three effectively and cohesively.

At TOP London, we believe in a strategy that optimizes the best aspects of all three approaches. We scale your entire marketing stack from public relations and social media, to digital advertising, event marketing, content marketing, and your company website.

Hitting on all cylinders at once is the key to a marketing campaign that moves the needle.

How we work.

Organic, paid, + PR capabilities.

No matter the coverage. No matter the content. Our client partnerships always start by aligning on our objectives and goals. We use our extensive mass media analysis capabilities in order to provide insight into your market, your competitors, and your opportunities. We then leverage our news-leading data division, our international influencer network, and our award-winning design team to produce human-driven stories for your business and put it in front of your audience.

What makes us different?

FAQ

What is your approach to day-to-day client management for your marketing agency's partner brands in London?

Our approach to account management is based on a four-principle system: Be proactive, responsive, flexible, and transparent.

These four principles are the foundation to the rapid feedback loops we've been able to create for flawless communication between us and our London clients. These loops were incredibly helpful when we have to execute campaigns in as little as a few weeks notice. We can mobilize internal departments, set schedules for delivery, and report progress with our clients at every step of the way.

How does your marketing agency collaborate with other London agencies?

agencies can't fill, and as an agency council member. We're team-first, and that mentality has earned us the reputation of being a flexible, trustworthy partner ready to step in at a moment's notice. We're apt to work to hard during the day, then take that teamwork to the The Book Club, The Griffin, or Home Bar for a drink after hours.

How do you staff your London marketing teams?

By allocating the best in human and technology resources to staffing the best skill sets against top initiatives, we can break down resource allocation and our management process into four easy steps: holistic brainstorming, task breakdown, resource alignment, and resource allocation.

An open-concept working environment allows our entire team - regardless of department - to work in cohesion, making the end result a cross-disciplinary campaign that knows no department boundaries. We can scale globally but message locally in ways other agencies can't with our capabilities in course correcting.

How do you respond to emerging news stories and cultural trends in London and beyond?

On any given day, our in-house creatives, social media specialists, and data analysts are scouring news feeds, headlines, and trending Twitter topics to find ways to ladder conversations back to our clients that are happening in real-time. Because the nature of today's media circuit is so spontaneous, we activate quickly within the framework of our established marketing plans in order to strike while the iron is hot and make the most out of each opportunity.

Being on trend doesn't end at being relevant online, though. The team at TOP finds inspiration outside of the office as well. From trying new foods at Brixton Market to picnics on Primrose Hill, picking up a new book at Word on the Water or catching live jazz in Camden, TOP team members enjoy the best that London has to offer while observing, synthesizing, and internalizing for new ways to support our clients.

How do you onboard new London marketing clients?

We begin our 21-day onboarding plan by customizing each to the complexities and the needs of each client. We create a process for each discipline necessary to create your campaign and weave them seamlessly together for an end-to-end strategy. We're sensitive that our London-area clients are selective with the tools, technologies, and meeting cadence that they use to keep in contact with their agency partner, so we take stock of those wants and establish a schedule around them. Our goal is to be proactive and take action without you having to ask.

What is your approach to day-to-day client management for your marketing agency's partner brands in London?

Our approach to account management is based on a four-principle system: Be proactive, responsive, flexible, and transparent.

These four principles are the foundation to the rapid feedback loops we've been able to create for flawless communication between us and our London clients. These loops were incredibly helpful when we have to execute campaigns in as little as a few weeks notice. We can mobilize internal departments, set schedules for delivery, and report progress with our clients at every step of the way.

How does your marketing agency collaborate with other London agencies?

agencies can't fill, and as an agency council member. We're team-first, and that mentality has earned us the reputation of being a flexible, trustworthy partner ready to step in at a moment's notice. We're apt to work to hard during the day, then take that teamwork to the The Book Club, The Griffin, or Home Bar for a drink after hours.

How do you staff your London marketing teams?

By allocating the best in human and technology resources to staffing the best skill sets against top initiatives, we can break down resource allocation and our management process into four easy steps: holistic brainstorming, task breakdown, resource alignment, and resource allocation.

An open-concept working environment allows our entire team - regardless of department - to work in cohesion, making the end result a cross-disciplinary campaign that knows no department boundaries. We can scale globally but message locally in ways other agencies can't with our capabilities in course correcting.

How do you respond to emerging news stories and cultural trends in London and beyond?

On any given day, our in-house creatives, social media specialists, and data analysts are scouring news feeds, headlines, and trending Twitter topics to find ways to ladder conversations back to our clients that are happening in real-time. Because the nature of today's media circuit is so spontaneous, we activate quickly within the framework of our established marketing plans in order to strike while the iron is hot and make the most out of each opportunity.

Being on trend doesn't end at being relevant online, though. The team at TOP finds inspiration outside of the office as well. From trying new foods at Brixton Market to picnics on Primrose Hill, picking up a new book at Word on the Water or catching live jazz in Camden, TOP team members enjoy the best that London has to offer while observing, synthesizing, and internalizing for new ways to support our clients.

How do you onboard new London marketing clients?

We begin our 21-day onboarding plan by customizing each to the complexities and the needs of each client. We create a process for each discipline necessary to create your campaign and weave them seamlessly together for an end-to-end strategy. We're sensitive that our London-area clients are selective with the tools, technologies, and meeting cadence that they use to keep in contact with their agency partner, so we take stock of those wants and establish a schedule around them. Our goal is to be proactive and take action without you having to ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.