We’re a Seattle marketing agency that applies growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines.
TOP = Test + Optimize + Perform
From the Discovery Park to Occidental Square, we help Seattle companies market at scale
Seattle is home to some of the most innovative companies in the entire world and many of them have walked through our doors, giving us a front row seat to the future of tech and innovation. This means we are able to keep our finger on the pulse of the latest in marketing trends, so we can be first movers on emerging digital marketing and social platforms.
Our client relationships are critical so we collaborate closely with your internal team. So close, it won’t take long for you to realize, we’re part of the team too. We align on key messages to move your brand forward, or our brand strategists help you uncover the “white space” that separates your from your competitors. We prioritize the end audience, their needs, and their specific use cases in everything we do and it helps us break through the noise and get the ear of the people we want to be paying attention.
We’re experts in using mass media analysis, social media listening, surveys, and focus groups to find the best angles to attack the competition. So that in-depth marketing research into your competitive strengths and weaknesses? Well, we’ve got you covered.
Need world-class digital marketing that can also integrate seamlessly with non-digital tactics? We have the landing page optimizers primed and ready, our pay-per-click experts warming up their clicking fingers, and keyword researchers delving working side-by-side with broadcast media buyers, out-of-home planners, and our full creative team for a truly integrated 360-degree marketing experience.
We create psychological triggers to drive conversions because we know that when you activate key emotions and leverage the power of calendar-based marketing, you can cause consumers, customers, and key influencers to act now.
We use principles made famous by other Seattle innovators. For instance, we use agile software development to work in a series of systematic “sprints” that are aligned to key drive periods. Thanks to this, we’re able to be highly productive while also incredibly nimble, course correcting on a dime with confidence.
The result is a Seattle marketing agency with the soul of a fast-growing tech startup and the global reach of a best-in-class enterprise. What more could you ask for in a city that values innovation? And coffee. We’ve got that too.
We are full-service
Here are a few key numbers: 35 and 7. We work across 35 disciplines organized into 7 functional groups. They include some things you'd expect: advertising, branding, communications, but also commerce, creative digital and growth. All of these disciplines and groups function free of silos, giving our Seattle team a structure that optimizes cross-functional integration with a common set of processes and metrics.
We are data-driven
Data can give you all the answers you seek if you look hard enough and ask the right questions. We know this so we A/B test everything from PR pitches to brand messaging guidelines to digital landing pages. We share this data with our clients alongside our expert insights to ensure that everything we do together is optimized by the data.
We are growth-focused
We’re apply growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines. How many Seattle agencies can make that claim? When you want to climb fast among the Seattle startup ecosystem its crucial to make sure your ladder is propped up against the right wall. This growth-focused approach is literally in our name: We’re TOP — and that means we Test, Optimize, and Perform at scale.
We have global reach
We’ve worked on integrated marketing campaigns in more than 25 countries on six continents (and we're eyeing Antarctica if any companies want to move there). We have boots on the crowd in most leading markets across the world. We can simultaneously laser target in Seattle and then broadcast our optimized message to London, Hong Kong, Sydney, and São Paulo.
We work as one team
We work as one cohesive team, across all disciplines and countries so you'll get the right global execution of your campaign without questioning whether our team in Hong Kong really understands your brand (they do).
We love Seattle brands
Every day we ask ourselves a simple question: If a marketing agency never existed before, how would we invent it using the tools and technology of today?
This existential question drives us regardless of which marketing agency discipline we are working in. We believe in the power of great storytelling with rigorous testing so on a daily basis, our Seattle marketing team is conducting multivariate testing of key stories and messages across multiple dimensions. Then we analyze the conversation rates and scale up the winning content. This makes sure our work is always pushing your brand toward your KPIs and higher ROI. Our clients love the insights they get into their optimal product story from the results of our multivariate testing and data-driven approach.
We’re also a Seattle marketing agency that is channel and platform agnostic. No matter the day, we’re shooting viral videos in crisp 4K for a scrappy brand or giving a storied CPG client a much needed facelift. We organize world-changing CSR campaigns, give local brick-and-mortar B2B businesses our SEO expertise to grow and keep the hot new SaaS company humming on LinkedIn.
Our work isn’t just on screen. Our experiential marketing and events planning team has hosted everything from viral man-on-the-street style stunts to million dollar conferences across the city — always keeping the customer or consumer experience top of mind.
What is your marketing agency’s approach to day-to-day client management for Seattle brands?
We have built our account management systems, procedures, and teams around four fundamental principles: be proactive, responsive, flexible, and transparent.
Thanks to these four principles we are able to create rapid feedback loops with our Seattle-based clients. So we're a rapid-strike agency. When a famous cat brand (which shall remain nameless) came to use with just two weeks notice (because another agency dropped the ball) we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way.
How does your marketing agency collaborate with other Seattle agencies?
Our work with other agencies tends to fall into three distinct buckets of collaboration: as lead agency, as an agency council member, and by doing fill-in work. Thanks to our team-oriented approach we are able to build trust with our colleagues from other agencies regardless of our role and we've earned a reputation as a flexible partners that can assume new and ever-evolving agency roles, depending on what the circumstances require. We check our egos at the door to get the job done right and celebrate as a team when our wins come rolling in.
How do you staff your Seattle marketing teams?
Because we are a hyperlocal global agency, we're able to locate the best talent and technology resources and put them to work against the right initiatives for their skill sets. Our resource allocation and management process is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
Throughout our campaigns, our Seattle team works shoulder-to-shoulder to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply aren’t possible for more traditional agencies.
How do you respond to emerging news stories and cultural trends in Seattle and beyond?
The fast-paced, spontaneous nature of today’s media and social landscape has a huge impact on our day-to-day approach. Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. We operate within the wireframe of our established marketing plan with an eye toward course correcting at a moment's notice to capitalize on emerging trends at a speed that borders on prescience. All the while still connecting the conversation back to our core brand messaging goals.
Part of being on-trend is also getting inspiration from everywhere. Whether we're finding enlightenment at Urban Yoga Spa, or getting swole at Elliot Bay CrossFit, our team is always looking for experiences in their personal lives that can make our work more enlightened and stronger. Of course, we never skip the coffee, but there are too many great places to list them all here (you know who you are).
How do you onboard new Seattle marketing clients?
We start our client work with a 21-day onboarding plan that is custom-tailored to each client. Our discipline-based onboarding has been systematized and perfected over many years and countless campaigns. But we also understand that each Seattle client has its own needs so we take stock of our client’s communication preferences and select the best tools and approaches from among our wide array of resources to fit the client’s needs. We’ll establish meeting schedules, a reporting cadence, and key role assignments. Our goal is to be proactive and take the necessary action steps without you having to ask.