Detroit Marketing Agency

About us.

We provide scalable solutions with industry expertise.

We’re the only Detroit marketing agency with a proven track record of utilizing systematic experimentation, measurement, and optimization to grow businesses across all of Detroit’s growing list of industries.

If you need global spanning capabilities, ranging from an international influencer network to a team of data-driven creatives and SEO focused copywriters, we provide a custom tailored experience to grow your market while the city expands around us.

1001 Woodward Ave.

Detroit, MI 48226

We’re the only Detroit marketing agency with a proven track record of utilizing systematic experimentation, measurement, and optimization to grow businesses across all of Detroit’s growing list of industries.

If you need global spanning capabilities, ranging from an international influencer network to a team of data-driven creatives and SEO focused copywriters, we provide a custom tailored experience to grow your market while the city expands around us.

Our approach

From deep dives to broad appeal

We believe that every campaign we work on is an opportunity to improve our skills and learn something new. We've worked for brands in dozens of verticals and developed deep expertise across a myriad of industries.

We not only bring those insights to our clients working within those verticals, but discover ways to apply lessons across the board, improving effectiveness for all of our clients.

It is exactly this approach that has allowed us to create innovative marketing and public relations campaigns that raise our clients and the entire industry to another level.

How we work.

Your background + our data.

We always begin our client partnerships with a closely collaborative merging of insights. We take your invaluable industry experience and then combine it with our extensive mass media analysis. Through social media listenings, surveys, and focus groups, we develop comprehensive understandings of your market, your competition, and your opportunities for expansion to deliver data-driven, effective campaigns that hit agreed-upon KPIs to reach our shared goals.

What makes us different?

FAQ

What does day-to-day client management look like for TOP's Detroit brand partners?

Our account management system is based on four key principles: Be transparent, be flexible, be responsive, and be proactive.

These four principles are characteristics we look for in every member of our account management team, who together have created systematic feedback loops between our working teams and our Detroit-based clients. Within a moment's notice, we have the capability to create partnerships, execute on creative efforts, and report our findings. Simply put, we make things happen very, very quickly, which is why we're well-known for being a rapid-strike agency.

Does your marketing agency collaborate with other agencies across greater Detroit?

Whether we take the lead, join an agency council, or provide fill-in work for disciplines other agencies can't fulfill, our team-oriented approach has allowed us to build trust with our colleagues in the industry. We pride ourselves on being the flexible partner that can adapt to the changing circumstances that come with a shift in agency roles. Not only do we thrive on collaboration in the office, we also thrive at happy hour at Craft Work or The Skip at the end of the day.

How do you staff your Detroit marketing teams?

Through a system of holistic brainstorming, task breakdown, resource alignment, and allocation, we've created a management process that allows us to ensure the right resources and skill sets are staffed against larger business initiatives to ensure we're hiring the right people to create the best work.

No matter the campaign, the project, or the length of scope, our teams work toe-to-toe in an open floor plan to cross disciplinary boundaries and produce an integrated marketing product that hits on every point necessary. We're a unique blend of local expertise and global experience, so we have the capacity to course correct quickly and as needed.

How do you leverage emerging news stories and local trends in Detroit and beyond?

On any given day, we're scouring news headlines, Twitter trending topics, and social media feeds to leverage the immediacy and urgency that comes with the territory in today's mass and social media landscapes. We take these trending topics as they happen and, within the wireframe of each client's particular marketing plan, create moments to connect what's happening now to core brand messaging goals.

We don't just get inspiration online, though -- we take our creative process outside of the office as a team. Whether we're taking a group stroll around Belle Isle, throwing pots at Pewabic Pottery, or enjoying a piece of baklava at Astoria Pastry Shop (trust us -- it's a slice of heaven), the team members at TOP enjoy the best that Detroit has to offer together to foster the collaborative environment we're known for. From catching the best live music this side of Mo-Town at El Club, Trinosophes, or Small's to checking out the murals across the city's outdoor galleries, our work thrives off of the inspiration we get just from daily exploration.

How do you onboard new Detroit marketing clients?

From day one, your experience is custom-tailored to your specific needs and goals. Our 21-day onboarding plan is just as much for us as it is for you -- it allows us to take a deep dive into your current systems, understand your audience, and set important KPIs while discerning what the best course of communication is for your brand. We take stock of your preferences, whatever form those may come in, and establish a cadence of meetings, reportings, and assignments to ensure that we're ahead of the ball and on top of the game. After all, working with TOP is a partnership, and we're sensitive to the daily systems that make up your unique business.

What does day-to-day client management look like for TOP's Detroit brand partners?

Our account management system is based on four key principles: Be transparent, be flexible, be responsive, and be proactive.

These four principles are characteristics we look for in every member of our account management team, who together have created systematic feedback loops between our working teams and our Detroit-based clients. Within a moment's notice, we have the capability to create partnerships, execute on creative efforts, and report our findings. Simply put, we make things happen very, very quickly, which is why we're well-known for being a rapid-strike agency.

Does your marketing agency collaborate with other agencies across greater Detroit?

Whether we take the lead, join an agency council, or provide fill-in work for disciplines other agencies can't fulfill, our team-oriented approach has allowed us to build trust with our colleagues in the industry. We pride ourselves on being the flexible partner that can adapt to the changing circumstances that come with a shift in agency roles. Not only do we thrive on collaboration in the office, we also thrive at happy hour at Craft Work or The Skip at the end of the day.

How do you staff your Detroit marketing teams?

Through a system of holistic brainstorming, task breakdown, resource alignment, and allocation, we've created a management process that allows us to ensure the right resources and skill sets are staffed against larger business initiatives to ensure we're hiring the right people to create the best work.

No matter the campaign, the project, or the length of scope, our teams work toe-to-toe in an open floor plan to cross disciplinary boundaries and produce an integrated marketing product that hits on every point necessary. We're a unique blend of local expertise and global experience, so we have the capacity to course correct quickly and as needed.

How do you leverage emerging news stories and local trends in Detroit and beyond?

On any given day, we're scouring news headlines, Twitter trending topics, and social media feeds to leverage the immediacy and urgency that comes with the territory in today's mass and social media landscapes. We take these trending topics as they happen and, within the wireframe of each client's particular marketing plan, create moments to connect what's happening now to core brand messaging goals.

We don't just get inspiration online, though -- we take our creative process outside of the office as a team. Whether we're taking a group stroll around Belle Isle, throwing pots at Pewabic Pottery, or enjoying a piece of baklava at Astoria Pastry Shop (trust us -- it's a slice of heaven), the team members at TOP enjoy the best that Detroit has to offer together to foster the collaborative environment we're known for. From catching the best live music this side of Mo-Town at El Club, Trinosophes, or Small's to checking out the murals across the city's outdoor galleries, our work thrives off of the inspiration we get just from daily exploration.

How do you onboard new Detroit marketing clients?

From day one, your experience is custom-tailored to your specific needs and goals. Our 21-day onboarding plan is just as much for us as it is for you -- it allows us to take a deep dive into your current systems, understand your audience, and set important KPIs while discerning what the best course of communication is for your brand. We take stock of your preferences, whatever form those may come in, and establish a cadence of meetings, reportings, and assignments to ensure that we're ahead of the ball and on top of the game. After all, working with TOP is a partnership, and we're sensitive to the daily systems that make up your unique business.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.