Kansas City's first marketing agency applying growth marketing principles — such as the process of systematic measurement and experimentation — to each core agency discipline.
TOP = Test + Optimize + Perform
From the river to the Armour Hills, we help Kansas City companies market at scale
A company built from the ground up in Kansas City, many of the most successful companies and founders come through our doors to offer us front row seats on their next big launch. Not only are we in tune with all of the latest and upcoming marketing trends, but we’re constantly the first to move on surfacing digital marketing and social media platforms.
In the very beginning of our client relationship, we integrate closely with your internal brand team in order to align on essential messages — our brand strategists are also able to help you locate any white space that separates you from your competitors. Rather than relying on solely broadcasting our message to people who may or may not want to listen, we prioritize the audience who will want everything you’re offering, their needs, and their specific use cases in order to burst through and in front of the competition.
If your company is in need of highly detailed marketing research in order to understand your competitive strengths and weaknesses in the marketplace, TOP is filled with experts in mass media analysis, social media listening, focus groups, and surveys in order to locate the best angles to overtake competitors.
If your brand needs world-class digital marketing that’s able to flawlessly integrate with non-digital tactics, our team of landing page optimizers, keyword researchers, and pay-per-click experts work intently with broadcast media buyers, our full creative team, and out-of-home planners in order to coalesce a 360-degree marketing experience.
If you need to drive more conversions to your product or brand, we’re able to generate psychological triggers, create sticky content, and leverage the power of calendar-based marketing in order to activate key emotions — inspiring consumers, customers, and essential influencers to immediately take action.
We’ve learned and been inspired by some of the best performing startup from Crossroads, Quality Hill, Downtown, and all across Kansas City. By utilizing principles from agile software development to work in meticulous dashes aligned to key drive periods. By taking this approach, we’re able to achieve high productivity while maintaining the bandwidth to course correct with speed and confidence.
This results in a Kansas City marketing agency with the spirit of a rapidly growing tech startup an the global appeal of a top achieving enterprise. Let’s met up at Messenger Coffee, grab a warm drink and a pastry, and then set out to creating some amazing and effective marketing campaigns together.
We are full-service
TOP's expertise spans throughout 35+ disciplines all organized into 7 functional groups, consisting of advertising, branding, commerce, communications, creative, digital, and growth. Rather than operating within independent silos, our Kansas City team forms its work keeping in mind the cross-functionality that it will ultimately possess with a common set of processes and metrics.
We are data-driven
We know the power that comes with data and the answers it reveals if you look hard enough and ask the correct questions. Everything we do is A/B tested — from brand messaging guidelines, to digital landing pages, to PR pitches. Our Kansas City clients are always excited to receive this data as every successful business understands: better data leads to better insights; you can't optimize what you don't measure.
We are growth-focused
We're Kansas City's first marketing agency to successfully apply growth marketing principles — such as the process of systematic measurement and experimentation — to each individual core agency discipline. The key is not just to grow faster in Kansas City's competitive landscape, but also to ensure that you're planted in the correct soil. This exact growth-focused approach the essence of what TOP is built on: we Test, Optimize, and Perform at scale.
We have global reach
At TOP, we've worked on coherent marketing campaigns in over 25 counties on six different continents. We have personal involvement in most of the leading marketing agencies all over the world. We're among the very few marketing agencies that is able to pinpoint a target audience in Kansas City and then transmit our optimized message to Sydney, Hong Kong, São Paulo, and London.
We work as one team
Working with TOP across countries and disciplines means you don't just get an introductory email to a completely different team that barely understands your business and brand, or what your team outside of Kansa City does. From Kansas City to Sydney, we operate as one indivisible team — from our project management approach to our global execution to our P&L quarterly statements.
We love Kansas City brands
We start every day by asking ourselves one simple question: How would we invent a marketing agency using the tools available to us today if they never existed?
Regardless of the discipline we’re currently utilizing or working in, we believe in the power that comes from a marketing agency’s great storytelling and rigorous testing. On a day to day basis, our Kansas City marketing teams are directing multivariate testing of key stories and messaging — multidimensional A/B testing — analyzing conversion rates, and scaling the highest achieving story ideas and key messages to grasp key KPIs and generate higher ROI. Our clients are always excited about the insights they receive into their most advantageous product story as a result of our data-driven approach and multivariate testing.
We’re a Kansas City marketing agency that remains channel and platform agnostic. On any given day, you’ll find us creating a new viral video for a local wearables startup, helping to rebrand global CPG brands, planning SEO strategy for local brick-and-mortar B2B businesses, managing a new SaaS company’s social media presence, or organizing a world-changing CSR campaign.
Working in the business hub of Kansas City doesn’t mean we spend all of our time operating from behind a screen. Our experiential marketing and events planning team is able to host everything from viral man-on-the-street style stunts to million dollar conferences — always ensuring the customer or consumer experience remains priority.
What is your marketing agency’s approach to day-to-day client management for Kansas City brands?
We created our account management systems, teams, and procedures around four fundamental principles: proactivity, responsiveness, flexibility, and transparency.
In their entirety, these four principles create rapid feedback loops with our Kansas City clients. That's one of the reasons we're famous for being a rapid-strike agency: when a famous Kansas City dog brand came to us asking for assistance in creating a global activation in less than two weeks notice — and other agencies didn't take it on because they didn't think it was possible — we quickly reached out to an existing sponsor with a partnership plan, created a series of video scripts and instantly responded to brand feedback, mobilizing our entire film crew in a flexible production schedule with overnight editing and transparently reporting on our progress every step of the way.
How does your marketing agency collaborate with other Kansas City agencies?
We collaborate with other agencies in three main ways: lead agency, agency council member, and doing fill-in work. Our collaborative approach builds trust with our colleagues and has earned us a reputation as a flexible partner that is able to assume new and evolving roles as circumstances change. You'll find us hard at work all day long with our Kansas City agency partners, then heading to happy our right after.
How do you staff your Kansas City marketing teams?
By managing human and tech resources, we're able to ensure the correct resources and skills are staffed against each initiative. Our management process and resource allocation is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
With every campaign, our Kansas City teams work closely together — most times within the same room to ensure cohesiveness — to create an end-to-end result that keeps other disciplinary boundaries in mind and crosses them. Since we're a unique hybrid of a local agency with a global reach, we're able to combine vertical integration with rapid course corrections that aren't possible for more traditional agencies.
How do you respond to emerging news stories and cultural trends in Kansas City and beyond?
Todays mass media and social media landscapes are completely spontaneous and play a significant role in our daily approach. Our in-house data analytics, social media, and creative teams constantly monitor real-time Twitter hashtags, Google search data, YouTube plays, and news headlines in order to identify trending conversations and map cross-channel insights. Working within the constructs of our established marketing plan, we're able to make course corrections based on what is trending as it's occurring while connecting the conversation back to our core brand goals.
Being on-trend is more than just analyzing the online market, but it's also getting inspiration from what's around you. From visiting the World War I museum to hanging out at Worlds of Fun to getting funky at the American Jazz Museum, the team at TOP enjoys having a good time and observing all the world has to offer. We posts messages in Slack to each other with new ideas we've recently discovered that can be used i our work, and we're doing it all with the loom of delicious Kansas City BBQ calling our name and enticing us at every second.
How do you onboard new Kansas City marketing clients?
Our client work tends to begin with a 21-day onboarding plan that's customized to each individual client. We begin with an onboarding process unique to each discipline which we've systematized over time. We're also able to understand that each Kansas City client has needs specific to their brand, and we make sure to remain sensitive to that. During the onboarding process, we make sure we take stock of our client's communication partiality and select the best tools from among our large selection of technologies in order to fit the clients demands. We create meeting schedules, a reporting cadence, and key role assignments, all to meet our goal of proactivity and take the necessary action steps before you even have a chance to ask.
Our Local Services
- Kansas City Branding
- Kansas City Crisis Communications
- Kansas City Digital Marketing
- Kansas City Experiential Marketing
- Kansas City Influencer Marketing
- Kansas City Public Relations
- Kansas City Reputation Management
- Kansas City SEM
- Kansas City SEO
- Kansas City Social Media
- Kansas City UI UX Design
- Kansas City Video Production
- Kansas City Web Design