We’re Philadelphia's first marketing agency to apply growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines.
TOP = Test + Optimize + Perform
From the river to the northeast, we help Philadelphia companies market at scale
Like the Fresh Prince, our marketing agency was born and raised in Philadelphia and has been visited by some of the most innovative companies and founders, coming in to five us a front row seat to their next big upcoming launch. Not only do we remain at the center of all of the latest marketing trends, but we constantly make sure we’re the first to move on emerging digital marketing and social media platforms.
From the very beginning of client relationships, we closely collaborate with your internal brand team to match up on key messages. Our brand strategists are also able to help expose the white space that makes you different from your competitors. Rather than relying solely on transmitting our message to people who or may not be open to listening, we locate the target audience and prioritize their needs and their specific use cases in order to break through the noise and get ahead in a saturated market.
If your business is in need of meticulous market research in order to gain a better understanding of your competitive strengths and weaknesses within the marketplace, we’re fluent in utilizing mass media analysis, social media listening, surveys, and focus groups in order to find the best angle to jump ahead of the competition and overtake the marketplace race.
If your brand is in need of top-rate digital marketing that is able to perfectly integrate with non-digital methods, our team of pay-per-click experts, landing page optimizers, and keyword researchers work closely with broadcast media buyers, our full creative team, and out-of-home buyers to create a fully integrated marketing experience.
If your company is looking to drive more conversions, we’re able to generate psychological triggers, create sticky content, and harness the power of calendar-based marketing in order to activate key emotion — encouraging consumers, customers, and key influencers to take action immediately.
Growing our business in Philadelphia means we’ve been able to learn from the best performing startups in Pennsport, Society Hill, Old City, Point Breeze and all over the Philadelphia area. We utilize principles from agile software development to work in a sequence of systematic dashes, all affiliated with key drive periods. Utilizing this approach means we’re able to achieve productivity while also course correcting quickly and confidently when needed.
This all adds up to a Philadelphia marketing agency with the ambition of a quickly growing tech startup and the global capacity of a best of its kind enterprise. Let’s meet up for a coffee and discuss creating some effective and amazing campaigns together.
We are full-service
The work at TOP spans over 35 different disciplines, all organized into 7 distinguishable groups: advertising, branding, commerce, communications, creative, digital, and growth. Rather than operating in individual silos, our Philadelphia team bases its work with an aspect of cross-functional integration and a common set of processes and metrics.
We are data-driven
We know the power that data holds, and we believe in the answers that can revealed if you look hard enough and ask the correct questions. Everything we make, we A/B test — from PR pitches to digital landing pages, to brand messaging guidelines. We love sharing this data with our Philadelphia clients as they all understand that better data leads to better insights and that you can't optimize if you don't measure.
We are growth-focused
We're Philadelphia's first marketing agency to successfully apply growth marketing principles — such as systematic experimentation and measurement — to each individual core agency discipline. It's not just about being able to climb faster than the others, but also making sure that our ladder is being supported by the correct wall. The essence of this growth-focused approach is the essence of TOP: here, we Test, Optimize, and Perform at scale.
We have global reach
TOP has been involved with integrated marketing campaigns in more than 25 different countries on six continents. We have a leading hand in most of the top markets across the world. We're among the very few Philadelphia marketing agencies that is able to pinpoint our target in Philadelphia and then transmit our enhanced messaging to Hong Kong, São Paulo, Sydney, and London.
We work as one team
Working with TOP across different countries and disciplines means you get more than an introductory email to a completely different team that barely understands your company or what the team outside of Philadelphia gets up to. From Philadelphia to Sydney, we always operate as one cohesive team: from our project management approach to our global execution to our quarterly P&L statements.
We love Philadelphia brands
We start each day by asking ourselves the same specific question: using the tools and technology available today, how would we create a marketing agency if they never existed before?
Regardless of the marketing discipline we’re currently working in, we never underestimate the power of great storytelling paired with rigorous testing. Every day, our Philadelphia marketing teams direct multivariate testing of key stories and messaging (multidimensional A/B testing), analyzing the conversion rates and then scaling the most engaging story ideas and essential messages in order to reach key KPIs and achieve higher ROI. Our clients are always excited to receive their optimal product story from the results of our data-driven approach and multivariate testing.
TOP is a Philadelphia marketing agency that makes sure to stay channel and platform agnostic. On any random day you can find us filming a new viral video for a scrappy wearables startup, planning an SEO strategy for a local brick-and-mortar B2B business, directing an emerging SaaS company’s LinkedIn presence, organizing a global impacting CSR campaign, or reinventing a global CPG brand.
Even though we work in the core of Philadelphia, it doesn’t mean we spend all of our time staring at a screen. Our experiential marketing and events planning team hosts everything from viral man-on-the-street style stunts to million dollar conferences: all while prioritizing the customer and consumer experience.
What is your marketing agency’s approach to day-to-day client management for Philadelphia brands?
Our account management systems, procedures, and teams are all built around four fundamental principles: proactivity, responsiveness, flexibility, and transparency.
All together, these four principles allow for rapid feedback with our Philadelphia clients. It's why we're famous for being a rapid strike agency: when a famous Philadelphia dog brand approached us asking for assistance to develop a global activation with only less than two weeks notice — as another agency was unable to get it done within the short timeline — we quickly reached out to an existing sponsor with a partnership plan, wrote a collection of video scripts and quickly responded to brand feedback, mobilizing our internal film crew into a flexible production schedule including overnight video editing and transparent reporting on our progress each step of the way.
How does your marketing agency collaborate with other Philadelphia agencies?
We collaborate with neighboring agencies in three different ways: as a lead agency, an agency council member, and by doing fill-in work. This team-oriented approach allows us to build trust with our colleagues and we've earned a reputation as a flexible partner that is able to bend to any new role as an agency changes and evolves due to certain circumstances. You'll find us hard at wok all day long with out Philadelphia agency partners and then heading over to a happy hour down the street.
How do you staff your Philadelphia marketing teams?
By managing human and technology resources, we're able to ensure the perfect resources and sill sets are hired against each initiative. Our resource allotment and management process is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
With each campaign, our Philadelphia teams work side-by-side — usually within the same room to ensure cohesiveness — to produce an end result that crosses disciplinary boundaries. Since we're a very unique hybrid of local agency with global reach, we'r able to combine vertical integration with the potential to make quick course corrections if needed which just aren't possible within more traditional agencies.
How do you respond to emerging news stories and cultural trends in Philadelphia and beyond?
The mass media and social media landscape today are spontaneous by nature and play a significant role in our every day approach. Our in-house analytics, creative, and social media teams constantly monitor real-time Twitter hashtags, YouTube plays, news headlines, and Google search data in order to identify trending conversations and map cross channel cognizance. By working within the frame of our developed marketing plan, we're able to course correct based on what's currently trending while still leading the conversation back to our main band messaging goals.
A big part of being on-trend is getting inspiration from more than just online, but taking the time to unplug and collect information outside as well. Whether it be taking a Mural Arts tour, meeting up at the Random Tea Room, or catching a concert at WXPN, the TOP team loves to explore while always observing and synthesizing. We post messages to each other in Slack with something new we've recently discovered that we're able to use in our work.
How do you onboard new Philadelphia marketing clients?
Our client work tends to start with a 21-day onboarding plan that's custom-fit to each individual client. We begin with an onboarding process that is unique to each discipline — which we have systematized over time. We also understand that every Philadelphia client as their own needs and we make sure we remain sensitive to that. During the onboarding procedure, we're able to take acknowledge out client's communication partialness and choose the best tools from our wide arsenal of technologies to fit the clients requests. We establish meeting schedules, key role assignments, and a reporting cadence in order to achieve our goal of being proactive and taking the necessary steps before you even think to ask.
Our Local Services
- Philadelphia Branding Agency
- Philadelphia Crisis Communications
- Philadelphia Digital Marketing
- Philadelphia Experiential Marketing
- Philadelphia Influencer Marketing
- Philadelphia Public Relations
- Philadelphia SEO
- Philadelphia Social Media
- Philadelphia UI UX Design
- Philadelphia Video Production
- Philadelphia Web Design