Philadelphia Marketing Agency

About us.

We data-driven marketing leaders in a city known for innovation.

We're the first Philadelphia marketing agency to bring growth marketing principles to every one of our marketing disciplines. Our data-driven marketing approaches help Philly brands stand out in a city known for leadership.

We systematically test, optimize, and scale out approaches, experimenting with new approaches, and learn from the results — maximizing your ROI at a speed and scale other agencies can't touch.

1900 Market St.

Philadelphia, PA 19103

We're the first Philadelphia marketing agency to bring growth marketing principles to every one of our marketing disciplines. Our data-driven marketing approaches help Philly brands stand out in a city known for leadership.

We systematically test, optimize, and scale out approaches, experimenting with new approaches, and learn from the results — maximizing your ROI at a speed and scale other agencies can't touch.

Our approach

When there's no news, make it. When there's big news, shape it.

Sometimes the best way to get in the news is to make it yourself. We specialize in proactive campaigns that position your brand as consummate news-makers in your industry, adding value to media and enlightening your target audience.

But when news is happening without us, we find creative ways to inject ourselves into the cycle, adding value to the conversation and positioning your brand as a thought leader on the cutting edge of what's big.

This proactive and reactive approach to media means we'll never miss an opportunity to make news or be a part of breaking news.

How we work.

Breaking News + Making News

Every successful PR campaign has two main components: make news, and capitalize on breaking news. This proactive and reactive approach means that we are able to not only keep our PR clients in the news constantly, we can maximize big stories that are moving at any given time and insert our brands into the conversation. This one-two punch means our clients are always top of mind and above the fold.

What makes us different?

FAQ

What is your marketing agency’s approach to day-to-day client management for Philadelphia brands?

Our account management systems, procedures, and teams are all built around four fundamental principles: proactivity, responsiveness, flexibility, and transparency.

All together, these four principles allow for rapid feedback with our Philadelphia clients. It's why we're famous for being a rapid strike agency: when a famous Philadelphia dog brand approached us asking for assistance to develop a global activation with only less than two weeks notice — as another agency was unable to get it done within the short timeline — we quickly reached out to an existing sponsor with a partnership plan, wrote a collection of video scripts and quickly responded to brand feedback, mobilizing our internal film crew into a flexible production schedule including overnight video editing and transparent reporting on our progress each step of the way.

How does your marketing agency collaborate with other Philadelphia agencies?

We collaborate with neighboring agencies in three different ways: as a lead agency, an agency council member, and by doing fill-in work. This team-oriented approach allows us to build trust with our colleagues and we've earned a reputation as a flexible partner that is able to bend to any new role as an agency changes and evolves due to certain circumstances. You'll find us hard at wok all day long with out Philadelphia agency partners and then heading over to a happy hour down the street.

How do you staff your Philadelphia marketing teams?

By managing human and technology resources, we're able to ensure the perfect resources and sill sets are hired against each initiative. Our resource allotment and management process is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.

With each campaign, our Philadelphia teams work side-by-side — usually within the same room to ensure cohesiveness — to produce an end result that crosses disciplinary boundaries. Since we're a very unique hybrid of local agency with global reach, we'r able to combine vertical integration with the potential to make quick course corrections if needed which just aren't possible within more traditional agencies.

How do you respond to emerging news stories and cultural trends in Philadelphia and beyond?

The mass media and social media landscape today are spontaneous by nature and play a significant role in our every day approach. Our in-house analytics, creative, and social media teams constantly monitor real-time Twitter hashtags, YouTube plays, news headlines, and Google search data in order to identify trending conversations and map cross channel cognizance. By working within the frame of our developed marketing plan, we're able to course correct based on what's currently trending while still leading the conversation back to our main band messaging goals.

A big part of being on-trend is getting inspiration from more than just online, but taking the time to unplug and collect information outside as well. Whether it be taking a Mural Arts tour, meeting up at the Random Tea Room, or catching a concert at WXPN, the TOP team loves to explore while always observing and synthesizing. We post messages to each other in Slack with something new we've recently discovered that we're able to use in our work.

How do you onboard new Philadelphia marketing clients?

Our client work tends to start with a 21-day onboarding plan that's custom-fit to each individual client. We begin with an onboarding process that is unique to each discipline — which we have systematized over time. We also understand that every Philadelphia client as their own needs and we make sure we remain sensitive to that. During the onboarding procedure, we're able to take acknowledge out client's communication partialness and choose the best tools from our wide arsenal of technologies to fit the clients requests. We establish meeting schedules, key role assignments, and a reporting cadence in order to achieve our goal of being proactive and taking the necessary steps before you even think to ask.

What is your marketing agency’s approach to day-to-day client management for Philadelphia brands?

Our account management systems, procedures, and teams are all built around four fundamental principles: proactivity, responsiveness, flexibility, and transparency.

All together, these four principles allow for rapid feedback with our Philadelphia clients. It's why we're famous for being a rapid strike agency: when a famous Philadelphia dog brand approached us asking for assistance to develop a global activation with only less than two weeks notice — as another agency was unable to get it done within the short timeline — we quickly reached out to an existing sponsor with a partnership plan, wrote a collection of video scripts and quickly responded to brand feedback, mobilizing our internal film crew into a flexible production schedule including overnight video editing and transparent reporting on our progress each step of the way.

How does your marketing agency collaborate with other Philadelphia agencies?

We collaborate with neighboring agencies in three different ways: as a lead agency, an agency council member, and by doing fill-in work. This team-oriented approach allows us to build trust with our colleagues and we've earned a reputation as a flexible partner that is able to bend to any new role as an agency changes and evolves due to certain circumstances. You'll find us hard at wok all day long with out Philadelphia agency partners and then heading over to a happy hour down the street.

How do you staff your Philadelphia marketing teams?

By managing human and technology resources, we're able to ensure the perfect resources and sill sets are hired against each initiative. Our resource allotment and management process is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.

With each campaign, our Philadelphia teams work side-by-side — usually within the same room to ensure cohesiveness — to produce an end result that crosses disciplinary boundaries. Since we're a very unique hybrid of local agency with global reach, we'r able to combine vertical integration with the potential to make quick course corrections if needed which just aren't possible within more traditional agencies.

How do you respond to emerging news stories and cultural trends in Philadelphia and beyond?

The mass media and social media landscape today are spontaneous by nature and play a significant role in our every day approach. Our in-house analytics, creative, and social media teams constantly monitor real-time Twitter hashtags, YouTube plays, news headlines, and Google search data in order to identify trending conversations and map cross channel cognizance. By working within the frame of our developed marketing plan, we're able to course correct based on what's currently trending while still leading the conversation back to our main band messaging goals.

A big part of being on-trend is getting inspiration from more than just online, but taking the time to unplug and collect information outside as well. Whether it be taking a Mural Arts tour, meeting up at the Random Tea Room, or catching a concert at WXPN, the TOP team loves to explore while always observing and synthesizing. We post messages to each other in Slack with something new we've recently discovered that we're able to use in our work.

How do you onboard new Philadelphia marketing clients?

Our client work tends to start with a 21-day onboarding plan that's custom-fit to each individual client. We begin with an onboarding process that is unique to each discipline — which we have systematized over time. We also understand that every Philadelphia client as their own needs and we make sure we remain sensitive to that. During the onboarding procedure, we're able to take acknowledge out client's communication partialness and choose the best tools from our wide arsenal of technologies to fit the clients requests. We establish meeting schedules, key role assignments, and a reporting cadence in order to achieve our goal of being proactive and taking the necessary steps before you even think to ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.