Miami Marketing Agency

About us.

We bring an international approach to the beaches of Florida.

We’re the Miami agency that knows how to reach your audience—whether you're trying to expand into the local travel market or reach sales around the world—through a systematic approach to data-driven creative.

If you need to integrate world-class digital marketing with non-digital tactics, our team of SEO-trained copywriters, audience targeting creatives, and proactive PR experts integrate seamlessly into your company’s goals and benchmarks.

78 SW 7th St.

Miami, FL 33130

We’re the Miami agency that knows how to reach your audience—whether you're trying to expand into the local travel market or reach sales around the world—through a systematic approach to data-driven creative.

If you need to integrate world-class digital marketing with non-digital tactics, our team of SEO-trained copywriters, audience targeting creatives, and proactive PR experts integrate seamlessly into your company’s goals and benchmarks.

Our approach

Global scalability with niche-market focus.

We believe in building a business with the intention to grow. Our devoted Miami agency specializes in working hands-on with you and your business to tailor designed campaigns specific to your industry and situation.

Behind our Miami team drives an extensive, news-leading data analytics division that couples with an international influencer network ranging from celebrities to regional leaders ready to expand your market.

We laser focus on local demographics and specific niches, but can then scale across the nation and world.

How we work.

In depth understanding + alignment.

We start all our client partnerships by aligning on our key objectives, mixing your valuable industry insight and consumer insights with our own to determine agreed upon KPIs. With metrics-to-hit for both local and global expansion established, we use extensive research tools for a deep dive mass media analysis. After social media listening, surveys, and focus groups are leveraged for a comprehensive understanding of the market and competitors, we design strategic campaigns based on our own proven blueprints and drive results for your business.

What makes us different?

FAQ

What is your marketing agency’s approach to day-to-day client management for Miami brands?

We base our account management process around four key principles: being proactive, responsive, flexible, and transparent.

Through these four principles, we have created rapid feedback loops with our Miami clients, allowing us to take on work at a moment's notice. We have a history of getting a viral video campaign off the ground for a major cat food brand in under two weeks using these systematic feedback loops. By mobilizing our internal film crew, creating a sponsorship plan overnight, and keeping an open line of communication with the client, we were able to make something special, even at the drop of a hat.

Does your marketing agency collaborate with other Miami marketing agencies?

We thrive on collaboration with other organizations that want to work together to create awesome work. As lead agency, an agency council member, or by filling in the gaps for other agencies, we put the team first in order to build trust with colleagues, so we've earned the reputation as being a flexible partner that can assume roles when circumstances change. You'll find us collaborating in our home office off 7th Street or at our partners' locations then hitting up happy hour at Lost Boy or Esotico, among our other favorite bars around the city.

What is your philosophy on staffing your Miami team?

We combine human and technology resources to ensure the right skill sets are staffed against the initiatives we need fulfilled to make the most capable team in the world. We allocate resources and create a management process through four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.

On any given campaign, our Miami teams work arm-in-arm to produce a marketing plan that crosses department boundaries. We combine global experience and scale with local expertise to integrate across verticals and course correct in ways that other traditional agencies across Miami aren't capable of.

How do you leverage emerging news stories and cultural trends across Miami in your work?

All day, every day, our in-house data analysts are monitoring news headlines, trending topics on Twitter, Google search data, and social media news feeds to identify trending topics relevant to our audience based, mapping them to cross-channel insights and opportunities within the frameworks of our marketing plans. Media, by nature today, is fleeting, so we want to ensure we're capitalizing on moments of "wow" to steer the conversation in positive ways back to the amazing brands we partner with.

We don't just get inspiration online, though. The team members at TOP get inspiration from their surroundings and from the culture that is the foundation of Miami. Whether enjoying a walk through the Wynwood Art Walls, tasting the best Cuban food in the states in Little Havana, or catching a Miami Heat game at the American Airlines Center, TOP team members know how to enjoy themselves while constantly observing, internalizing, and synthesizing. We'll share our findings in Slack messages with each other to discover new ways to enhance our work for clients across South Florida.

How do you onboard new Miami marketing clients?

Our partnership kicks off with a rigorous 21-day onboarding plan that is custom-tailored to the client, their needs, and their goals. Each discipline also has their own onboarding process to strategize ways to make the most of their piece of the pie. During these initial few weeks, we take stock of our client's communication preferences and hand-select tools from our arsenal to fit your demands. Once we establish a cadence of meetings, reportings, and role assignments, we can stay ahead of the ball and take steps without you having to even ask.

What is your marketing agency’s approach to day-to-day client management for Miami brands?

We base our account management process around four key principles: being proactive, responsive, flexible, and transparent.

Through these four principles, we have created rapid feedback loops with our Miami clients, allowing us to take on work at a moment's notice. We have a history of getting a viral video campaign off the ground for a major cat food brand in under two weeks using these systematic feedback loops. By mobilizing our internal film crew, creating a sponsorship plan overnight, and keeping an open line of communication with the client, we were able to make something special, even at the drop of a hat.

Does your marketing agency collaborate with other Miami marketing agencies?

We thrive on collaboration with other organizations that want to work together to create awesome work. As lead agency, an agency council member, or by filling in the gaps for other agencies, we put the team first in order to build trust with colleagues, so we've earned the reputation as being a flexible partner that can assume roles when circumstances change. You'll find us collaborating in our home office off 7th Street or at our partners' locations then hitting up happy hour at Lost Boy or Esotico, among our other favorite bars around the city.

What is your philosophy on staffing your Miami team?

We combine human and technology resources to ensure the right skill sets are staffed against the initiatives we need fulfilled to make the most capable team in the world. We allocate resources and create a management process through four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.

On any given campaign, our Miami teams work arm-in-arm to produce a marketing plan that crosses department boundaries. We combine global experience and scale with local expertise to integrate across verticals and course correct in ways that other traditional agencies across Miami aren't capable of.

How do you leverage emerging news stories and cultural trends across Miami in your work?

All day, every day, our in-house data analysts are monitoring news headlines, trending topics on Twitter, Google search data, and social media news feeds to identify trending topics relevant to our audience based, mapping them to cross-channel insights and opportunities within the frameworks of our marketing plans. Media, by nature today, is fleeting, so we want to ensure we're capitalizing on moments of "wow" to steer the conversation in positive ways back to the amazing brands we partner with.

We don't just get inspiration online, though. The team members at TOP get inspiration from their surroundings and from the culture that is the foundation of Miami. Whether enjoying a walk through the Wynwood Art Walls, tasting the best Cuban food in the states in Little Havana, or catching a Miami Heat game at the American Airlines Center, TOP team members know how to enjoy themselves while constantly observing, internalizing, and synthesizing. We'll share our findings in Slack messages with each other to discover new ways to enhance our work for clients across South Florida.

How do you onboard new Miami marketing clients?

Our partnership kicks off with a rigorous 21-day onboarding plan that is custom-tailored to the client, their needs, and their goals. Each discipline also has their own onboarding process to strategize ways to make the most of their piece of the pie. During these initial few weeks, we take stock of our client's communication preferences and hand-select tools from our arsenal to fit your demands. Once we establish a cadence of meetings, reportings, and role assignments, we can stay ahead of the ball and take steps without you having to even ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.