San Diego Marketing Agency

About us.

We create integrated marketing campaigns that get results

We San Diego's first full-service marketing agency that uses growth marketing principles as our guiding star. We create data-driven marketing campaigns with world class creative and apply our innovative optimization methods for the best results.

Our next generation team of SEO experts, copywriting champions, digital strategists, and plugged in publicists build fully integrated campaigns built on insights and expertise.

600 B St.

San Diego, CA 92101

We San Diego's first full-service marketing agency that uses growth marketing principles as our guiding star. We create data-driven marketing campaigns with world class creative and apply our innovative optimization methods for the best results.

Our next generation team of SEO experts, copywriting champions, digital strategists, and plugged in publicists build fully integrated campaigns built on insights and expertise.

Our approach

Messages that reach the Board, the C-suite, and the bullpen

Your company may be one team, but it is made up of many different audiences and stakeholders. We believe in creating messages that resonate with everyone important to your brand, be that the C-Suite, the Board, or those thriving in the trenches.

This "leave no audience behind" approach means we work extra hard to develop strategies that are specific enough to resonate but universal enough to be effective across the board.

Because when you're looking to grow at scale, your campaign should reach everyone on their own, individual levels.

How we work.

Right Message + Every Goal

Every member of your team is an advocate for your brand, from the C-suite to the bullpen and they each have goals and metrics for success. We work your whole team to create measurable results for every key audience by building messages that resonate and having an impact on the aspects each audience cares about most.

What makes us different?

FAQ

What does the day-to-day look like for a San Diego brand working with your marketing agency?

Our account management team is built in a foundation of transparency, flexibility, responsiveness, and proactiveness.

From this foundation, we've created raid feedback loops with our San Diego clients that allow us to activate on a moment's notice. For example: A famous Bay Are cat brand was working with another agency that could not execute as quickly. With two weeks' notice, we fostered a partnership with an existing sponsor, mobilized our internal film crew to write scripts, produce content, and edit swiftly, all while maintaining transparency with the client each step of the way to show progress.

Does your marketing agency collaborate with other San Diego agencies?

We thrive on collaboration with other entities, whether we're leading the charge, serving as an agency council member, or filling in for work that other agencies don't have the ability to perform. This team-oriented approach has built trust with colleagues in our space, and we've earned the reputation of being a flexible partner that adapts to changing roles and circumstances. We take these collaborative efforts with our San Diego partners out of the office as well to our favorite happy hours at local haunts like Louisiana Purchase, Duck Dive, and Rusted Root.

How do you staff your San Diego marketing teams?

Through brainstorming our specific need cases, breaking those cases down into tasks, aligning on resources, and allocating those resources as needed, we can ensure -- using human intuition and the latest technology -- that we are staffing based around necessary skill sets and initiatives.

We prefer to keep our office spaces open concept to foster collaboration across every discipline, ensuring that our San Diego clients' campaigns are seeing the result of integrated efforts from all of our capabilities. While we have the capacity to scale globally and work with enterprise-level clients, we pride ourselves on having our finger on the pulse of what is happening right here at home in a way that isn't feasible for more traditional agencies.

How do you leverage happenings, trends, and emerging news stories in San Diego and beyond?

By nature, media outlets are spontaneous. The ability to capitalize on moments across mass and social media plays a huge role in our day-to-day strategies for San Diego clients. We scour news sources, Twitter hashtags, YouTube trending videos, and Google search data to identify key moments and map cross-channel insights that could be useful to the brands we work with. Within the frame of our established marketing plan, we use these moments to connect the conversation back to the core messaging goals that our clients are wanting to achieve.

Being on-trend doesn't end at the Twitter trending topics feed. The team at TOP truly finds inspiration across the city we call home. Whether our staff is taking a run along the water at the Embarcadero, catching a few rays at La Jolla on the weekend, or grabbing a San Diego-birthed "California" burrito and washing it down with a Ballast Point, the vibrancy and air of disruption around SD offers a wealth of inspiration we can apply to the work we create for our clients. With every new restaurant opening, festival happening, or favorable surfing conditions, our Slack messages allow us to discover the latest local trends and use them to our advantage.

How do you onboard new San Diego marketing clients?

When you partner with TOP, you don't receive the traditional "Welcome!" email that is customary of other traditional agencies. We custom-tailor a 21-day onboarding plan that is unique to your company, your specific use case, and the disciplines necessary to achieving your goals. In addition, we work directly with you to determine your communication preferences and a cadence in which to check in, send reporting, or bounce ideas off of one another. We want to fit into your schedule -- not the other way around -- to create the most fruitful partnership while being proactive in taking action steps without you having to ask for them.

What does the day-to-day look like for a San Diego brand working with your marketing agency?

Our account management team is built in a foundation of transparency, flexibility, responsiveness, and proactiveness.

From this foundation, we've created raid feedback loops with our San Diego clients that allow us to activate on a moment's notice. For example: A famous Bay Are cat brand was working with another agency that could not execute as quickly. With two weeks' notice, we fostered a partnership with an existing sponsor, mobilized our internal film crew to write scripts, produce content, and edit swiftly, all while maintaining transparency with the client each step of the way to show progress.

Does your marketing agency collaborate with other San Diego agencies?

We thrive on collaboration with other entities, whether we're leading the charge, serving as an agency council member, or filling in for work that other agencies don't have the ability to perform. This team-oriented approach has built trust with colleagues in our space, and we've earned the reputation of being a flexible partner that adapts to changing roles and circumstances. We take these collaborative efforts with our San Diego partners out of the office as well to our favorite happy hours at local haunts like Louisiana Purchase, Duck Dive, and Rusted Root.

How do you staff your San Diego marketing teams?

Through brainstorming our specific need cases, breaking those cases down into tasks, aligning on resources, and allocating those resources as needed, we can ensure -- using human intuition and the latest technology -- that we are staffing based around necessary skill sets and initiatives.

We prefer to keep our office spaces open concept to foster collaboration across every discipline, ensuring that our San Diego clients' campaigns are seeing the result of integrated efforts from all of our capabilities. While we have the capacity to scale globally and work with enterprise-level clients, we pride ourselves on having our finger on the pulse of what is happening right here at home in a way that isn't feasible for more traditional agencies.

How do you leverage happenings, trends, and emerging news stories in San Diego and beyond?

By nature, media outlets are spontaneous. The ability to capitalize on moments across mass and social media plays a huge role in our day-to-day strategies for San Diego clients. We scour news sources, Twitter hashtags, YouTube trending videos, and Google search data to identify key moments and map cross-channel insights that could be useful to the brands we work with. Within the frame of our established marketing plan, we use these moments to connect the conversation back to the core messaging goals that our clients are wanting to achieve.

Being on-trend doesn't end at the Twitter trending topics feed. The team at TOP truly finds inspiration across the city we call home. Whether our staff is taking a run along the water at the Embarcadero, catching a few rays at La Jolla on the weekend, or grabbing a San Diego-birthed "California" burrito and washing it down with a Ballast Point, the vibrancy and air of disruption around SD offers a wealth of inspiration we can apply to the work we create for our clients. With every new restaurant opening, festival happening, or favorable surfing conditions, our Slack messages allow us to discover the latest local trends and use them to our advantage.

How do you onboard new San Diego marketing clients?

When you partner with TOP, you don't receive the traditional "Welcome!" email that is customary of other traditional agencies. We custom-tailor a 21-day onboarding plan that is unique to your company, your specific use case, and the disciplines necessary to achieving your goals. In addition, we work directly with you to determine your communication preferences and a cadence in which to check in, send reporting, or bounce ideas off of one another. We want to fit into your schedule -- not the other way around -- to create the most fruitful partnership while being proactive in taking action steps without you having to ask for them.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.