TOP Digital

TOP B2C turns consumer full-service marketing into a science — using a viral-optimized approach to build buzz across the country for your product.

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TOP B2C turns consumer full-service marketing into a science — using a viral-optimized approach to build buzz across the country for your product.

What if...

What if you could connect with consumers exactly where they are?

We believe making consumers come to you is old — and reaching them unobtrusively on their devices, exactly when they’re looking for a product like yours, is the future.

What if mobile-first were a given — not an option?

77% of consumers own smartphones — and they’re seeing your content on mobile before they even touch a laptop. Our campaigns are always mobile-first, reaching consumers across the country with beautifully optimized content.

What if one posting could spur thousands?

Recommendations from friends and family are king. We believe in the power of influencers to spread impassioned recommendations to their entire network — mobilizing others to take note of your brand.

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We love data

90% of people say their brand loyalty is increasing

America's ready for a long-term relationship—the era of transactional marketing is over. We build empathetic campaigns that connect, fueling both the path to purchase and to long-term passion.

80% of people want a brand that doesn't "sell to them"

Plus, 50% say the brand communication they currently see is irrelevant. We use emotion to create authentic, personalized content that lands.

50% of pages will be served on mobile first in 2019

Consumers experience your brand through their smartphones — the quality of your message needs to be higher than ever. We build strong digital presences that break through a million online and offline distractions.

The TOP way

est

Wondering to lead with laughter or fear? We A/B test all outreach — from messaging to pitches to social posts — to find the exact combination of messaging that works for your brand.

ptimize

Can we target niche social audiences that are even more highly engaged? What can we do to lower our CPM? Can we use a timely hook to build our reporter relationships? We balance quantitative outreach data with qualitative reporter feedback to continually improve our content and targeting.

erform

Each campaign begins with a detailed strategy session to set KPIs — and we create detailed data reports after every outreach effort to demonstrate exactly how we're tracking against our primary campaign goals.

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