TOP Finance

We’re a new kind of agency that markets finance products to real people — offering branding, reputation management, PR and more to restore trust and make finance accessible.

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We’re a new kind of agency that markets finance products to real people — offering branding, reputation management, PR and more to restore trust and make finance accessible.

What if...

What if you didn't have to fight for consumer trust?

The finance industry is fighting against a tide of distrust—but we craft relatable messaging that empathizes with the consumer and puts them at ease.

What if your existing customers were your biggest marketing opportunity?

Financial decisions are universally dreaded—so it’s important not to discount the people who have already put the research into choosing you. We help you focus on upselling your existing customers, not just attracting new ones.

What if consumers weren't afraid of your services?

Consumers are intimidated by complicated finance technologies and terminologies. We simplify your product offering to make it accessible — and increase adoption.

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We love data

2/3 of adults say they don't understand money

Terms like "API" and "IRA" can be overwhelming, making the topic of money even more taboo. We simply finance and market in terms consumers understand—without talking down.

Consumer trust dropped 20 points

The finance industry went from being one of the most trusted to the least trusted in years. We craft credible, human messaging that wins back trust while staying true to industry regulation.

71% of consumers bank online

The traditional norms of finance like brick and mortar aren't the norms anymore — and marketing must adapt to the new landscape by continually questioning its assumptions.

The TOP way

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Should you lead with hard numbers or warm, people-first language? We test all of our outreach to determine what combination of facts and emotion will most engage new audiences.

ptimize

As financial loyalty decreases (millennials are twice as likely to switch banks!) it's never been more important to tailor your campaigns. We constantly optimize your messaging to existing customers, even as we capture new audiences.

erform

Whether your goals are to drive people to open accounts, attract new users, or simply build up your reputation, we continually track our performance against your KPIs. Then, we hold weekly update meetings so you'll always know how we're doing.

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