We mix data with creativity to tell your authentic brand story
Our clients
About Us
We future-proof leading brands
Every brand and business has its own unique story, but industry-leading businesses think about what the brand stands for, what it stands against, and most importantly, where it should go next.
At TOP, we help you identify, fix, and remove potential gaps and weaknesses within your current branding strategy to propel it forward. Whether it’s crafting your brand story, defining your brand personality, launching an entirely new brand, or creating world-class visual assets, we will help you get your unique message across to the right audience in the most impactful way.
Every brand and business has its own unique story, but industry-leading businesses think about what the brand stands for, what it stands against, and most importantly, where it should go next.
At TOP, we help you identify, fix, and remove potential gaps and weaknesses within your current branding strategy to propel it forward. Whether it’s crafting your brand story, defining your brand personality, launching an entirely new brand, or creating world-class visual assets, we will help you get your unique message across to the right audience in the most impactful way.
Specialist Services
65%
The percentage of a company’s business that comes from existing customers.
Our Approach
Brand strategy that is grounded in reality
Brand positioning only works if we can get outside of our own echo chamber to experience our industry, category, and products from the perspective of our end audience. That’s why we believe in both “inside-out” and “outside-in” branding — two complementary but distinct methodologies that make your customer the hero. Are we truly solving our customer’s pain points or do we only think we do? If we’re not clearly differentiated on product features in a competitive industry, how can we truly stand out from the crowd? We answer these questions in a profound way for dozens of market leaders and innovative startups.
How We Work
The power of brand discovery
We conduct interviews with key executives, team members, partners, and customers to uncover insights that can be used to identify unique elements of your potential brand positioning and messaging. We combine these qualitative insights with quantitative research — including surveys, mass media monitoring, and social media listening. It is not just about carrying out traditional research, but determining the risks and rewards. We can even stress-test our recommendations with focus groups, in-store intercepts, business case modeling, and more.
Establishing the uniqueness of Harmless Harvest in a market full of copy-cats
We used our 'outside-in' approach in identifying how we can tell the brand's story in its own original way and delivered with a campaign that revolves around the uniquely ambitious concept of Harmless Harvest itself.
Read case study9% Sales Increase
Our Formula
Defining Moments
We identify those moments when your brand is at its highest perceived value and when your customers authentically and emotionally connect with you.
Competitor Messaging Battlefield
We analyze how each competitor messages key product benefits and selling points, then dive deep to make your messaging more clear and compelling than the rest.
Central Unified Idea
We develop a powerful one sentence description of your unique purpose and positioning that serves as a North Star for future brand work and messaging.
Brand Manifesto
We craft a brand anthem that presents your purpose, passion, and positioning in a way that can serve as an emotionally resonant rallying cry for the team.