We mix data with creativity to tell your authentic brand story
Our clients
About Us
We future-proof leading brands
Every brand and business has its own unique story, but industry-leading businesses think about what the brand stands for, what it stands against, and most importantly, where it should go next.
At TOP, we help you identify, fix, and remove potential gaps and weaknesses within your current branding strategy to propel it forward. Whether it’s crafting your brand story, defining your brand personality, launching an entirely new brand, or creating world-class visual assets, we will help you get your unique message across to the right audience in the most impactful way.
Every brand and business has its own unique story, but industry-leading businesses think about what the brand stands for, what it stands against, and most importantly, where it should go next.
At TOP, we help you identify, fix, and remove potential gaps and weaknesses within your current branding strategy to propel it forward. Whether it’s crafting your brand story, defining your brand personality, launching an entirely new brand, or creating world-class visual assets, we will help you get your unique message across to the right audience in the most impactful way.
Specialist Services
65%
The percentage of a company’s business that comes from existing customers.
Our Approach
Brand strategy that is grounded in reality
Brand positioning only works if we can get outside of our own echo chamber to experience our industry, category, and products from the perspective of our end audience. That’s why we believe in both “inside-out” and “outside-in” branding — two complementary but distinct methodologies that make your customer the hero. Are we truly solving our customer’s pain points or do we only think we do? If we’re not clearly differentiated on product features in a competitive industry, how can we truly stand out from the crowd? We answer these questions in a profound way for dozens of market leaders and innovative startups.
How We Work
A strategic approach to brand building
We manage every aspect of the branding process, from initial strategy and concept development to final execution and beyond. Our process begins with deep research and analysis, including stakeholder interviews, social media listening, and competitor messaging analysis, to uncover the insights that will shape your brand’s identity. Our team of experts, from brand strategists to creative directors, collaborates to ensure that every element of your brand—from visual identity to messaging—resonates with your target audience. By integrating data-driven insights with creative innovation, we build brands that not only stand out but also connect deeply with consumers.
Establishing the uniqueness of Harmless Harvest in a market full of copy-cats
We used our 'outside-in' approach in identifying how we can tell the brand's story in its own original way and delivered with a campaign that revolves around the uniquely ambitious concept of Harmless Harvest itself.
Read case study9% Sales Increase
Our formula.
Defining Moments
We identify those moments when your brand is at its highest perceived value and when your customers authentically and emotionally connect with you.
Competitor Messaging Battlefield
We analyze how each competitor messages key product benefits and selling points, then dive deep to make your messaging more clear and compelling than the rest.
Central Unified Idea
We develop a powerful one sentence description of your unique purpose and positioning that serves as a North Star for future brand work and messaging.
Brand Manifesto
We craft a brand anthem that presents your purpose, passion, and positioning in a way that can serve as an emotionally resonant rallying cry for the team.
Our values and beliefs.
We value strategic insight
We believe that successful branding starts with a deep understanding of your business, your audience, and your market. Our process begins with thorough research, ensuring that every decision we make is grounded in strategic insight.
We believe in creative excellence
Creativity is at the heart of everything we do. Our team of designers, writers, and strategists work together to craft brand identities that are not only visually compelling but also deeply resonant with your target audience
We prioritize consistency and cohesion
A brand is more than just a logo or a tagline - it's the sum of all experiences people have with your company. We ensure that every touchpoint, from your website to your social media, communicates your brand’s message consistently and cohesively.
We focus on long-term impact
We’re not interested in quick fixes or trends that will fade. Our goal is to build brands that stand the test of time, creating lasting connections with your audience and driving sustained business growth.