We’re the first Austin marketing agency to apply growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines.
TOP = Test + Optimize + Perform
From Town Lake to the Domain, we help Austin companies market at scale
With our roots deep in the heart of Texas, many of Austin’s most innovative companies and founders two-step through our doors — giving us a sneak peak of what’s coming next. We’re proud to say that not only are our fingers on the pulse of the latest in marketing trends, but we’re first movers on emerging digital marketing and social tech as well.
Our client relationships begin with an alignment on key messages created from a close collaboration with your internal team. It’s so close we’ll feel like part of your team from the start. Once we know what’s important to you, our brand strategists will help you uncover the “white space” that separates your from your competitors. We prioritize the end audience, their needs, and their specific use cases to break through the noise and ensure that our core messages are being heard.
We’re experts in using mass media analysis, social media listening, surveys, and focus groups to find the best angles to attack the competition. So you’ll never find yourself guessing when it comes to understanding your competitive strengths and weaknesses.
If you find yourself in the needing world-class digital marketing that can also integrate seamlessly with non-digital tactics, our team of landing page optimizers, pay-per-click experts, and keyword researchers work side-by-side with broadcast media buyers, out-of-home planners, and our full creative team for a truly integrated 360-degree marketing experience. Talk about seamless integration.
Need to drive more conversions and boost sales? We use psychological triggers to help make content ideas sticky, activating key emotions and leveraging the power of calendar-based marketing. This incentivizes consumers, customers, and key influencers to take action now.
We’ve followed in the model of some of the most influential and successful Austin companies and best performing startups to learn from their best practices and apply them to our work. We utilize agile software development, working in systematic “sprints” in ways that are perfectly aligned to key drive periods. With this approach we consistently achieve high productivity while maintaining the ability to course correct in a moment’s notice with confidence.
The result is an Austin marketing agency that works like a fast-growing startup, yet has the global reach of a best-in-class-enterprise. Let’s grab a taco at Veracruz and chat about how we’ll create some amazing marketing campaigns together.
We are full-service
we work across more than 35 disciplines organized into 7 functional groups. They include advertising, branding, commerce, communications, creative, digital, and growth. Our Austin team structures its work with an eye to cross-functional integration with a common set of processes and metrics eschewing independent silos to maximize communication.
We are growth-focused
No other Austin marketing agency applies growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines. Every Austin company wants to climb fast, the the key is to make sure that our clients are climbing up the right wall. Our growth-focused mindset is right there in our name — TOP. We Test, we Optimize, and we Perform. And we do it all at scale.
We have global reach
We’ve worked on integrated marketing campaigns in more than 25 countries on six continents. Last we checked there weren't many businesses in Antarctica so we're pretty comfortable calling ourselves global. Our boot marks can be found in most leading markets around the world. How many agencies can claim that they can laser target in Austin, and the broadcast our optimized message to London, Berlin, Sydney, and São Paulo?
We work as one team
When you work with TOP across disciplines or countries, you won't just get an introductory email to a team that doesn't really understand your business. You'll get one cohesive team pulling in diverse experience from across the globe and primed to bring the expertise to bear for your company. From Austin, to San Francisco, to Hong Kong From San Francisco to Sydney, our teams are aligned on everything from global execution to quarterly P&L statements.
We love Austin-area brands
Every day we ask ourselves a simple question: If a marketing agency never existed before, how would we invent it using the tools and technology of today?
We believe in the power of great storytelling with rigorous testing. And this works regardless of what discipline you’re looking to work in. Our Austin marketing teams conduct in-depth multivariate testing of key stories and messaging (A/B testing across multiple dimensions) every day, analyzing conversion rates, identifying key messages, and then scaling up the “winning” story ideas to ensure we reach key KPIs and achieve higher ROI. This yields insights our clients love the insights into their optimal product story we provide for them through our multivariate testing and data-driven approach.
We’re also an Austin marketing agency that is channel and platform agnostic. No matter the day you’ll find us shooting crisp, viral video for scrappy Austin brands, or rebranding global CPG clients looking for a fresh start. We hash out SEO strategy for brick-and-mortar B2B clients, and manage hot new SaaS companies as the find thought leadership success on LinkedIn.
Like every good Austin company, we know when to step away from the computer and get out among the people. Our experiential marketing and events planning team has hosted everything from viral man-on-the-street style stunts to million dollar conferences — always keeping the customer or consumer experience top of mind.
What is your marketing agency’s approach to day-to-day client management for Austin brands?
We have built our account management systems, procedures, and teams around four fundamental principles: be proactive, responsive, flexible, and transparent.
These four principles allow for seriously fast feedback loops with our Austin clients. They're so fast, we're known for being a rapid strike agency. When a famous brand came to us asking for help to create a global activation on only two weeks notice (because another agency was unable to execute that fast), we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way.
How does your marketing agency collaborate with other agencies?
When we work collaboratively, it's primarily through three ways. As the lead agency managing work across teams and companies, as an agency-council member, working in parallel with other great minds, or by filling in gaps other agencies have in their own capabilities. Our team-oriented approach builds trust with our colleagues in other agencies and we've earned a reputation as a flexible partner that can roll with changing agency roles in order to get the best for our clients. We work hard with our partner agencies, and then grab a drink at the Grackle down the street.
How do you staff your Austin marketing teams?
Thanks to our diverse, global staffing capabilities, w are able to manage human and technology resources in a way that ensures the right resources and skill set are set against the right initiatives. We do this through a four-step resource allocation and management process: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
Throughout our campaigns we work shoulder to shoulder (regardless of the actual distance between us) to produce an end-to-end result that crosses disciplinary boundaries. As a completely unique hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections with successes that more traditional agencies simply can't achieve.
How do you respond to emerging news stories and cultural trends in Austin and beyond?
Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. We apply those insights within the wireframe of our established marketing plans, making tweaks or course correcting based on what is trending — in real time. All the while still connecting the conversation back to our core brand messaging goals.
We get inspiration from everywhere, which is a key component to ensuring everyone on our team remains on-trend. Whether we're catching a band at Hotel Vegas, spending a Sunday on a team float, or taking a taco truck tour of Austin, you'll find TOP team members out and about in the world, experiencing everything this amazing city has to offer and constantly observing real people in real environments to glean insights that we can share with our clients.
How do you onboard new Austin marketing clients?
In our ideal situation, our client onboarding starts with with a 21-day onboarding plan that is custom-tailored to the each client. We start with an onboarding process that is unique to each discipline which we have systematized over many years and countless campaigns. But we also know that Austin clients don't always have the luxury of time and that their own needs may mean that we alter our onboarding plan while still providing the same level of learning and understanding. We take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands. We’ll establish meeting schedules, a reporting cadence, and key role assignments. Our goal is to be proactive and take the necessary action steps, even before our clients have the chance to ask for them.