TOP B2B

TOP 2/B markets B2B like B2C — increasing sales by crafting attention-grabbing messaging, thoughtful content marketing, and shareable social media posts.

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TOP 2/B markets B2B like B2C — increasing sales by crafting attention-grabbing messaging, thoughtful content marketing, and shareable social media posts.

What if...

What if you could reach customers at just the right moment to keep them moving down the sales funnel?

B2B sales cycles can be long, meaning drop-off is steep. Our campaigns connect with buyers at crucial points in the sales cycle to spur action.

What if you could supercharge brand loyalty?

Thought leadership content is now a necessity, not a nice-to-have. We develop industry-leading content that builds meaningful relationships with future buyers — even before they’re tasked with choosing your solution.

What if B2B marketing could be viral?

We believe B2B solutions deserve the same excitement and fanfare as B2C products — and we craft compelling, emotion-driven messaging that sets your product apart in a drab landscape.

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We love data

Only 29% of B2B customers are fully engaged with their solutions

Your greatest uncaptured audience? It's your existing customers. We prevent churn by marketing and engaging with the customers you already have — as well as reaching new audiences.

The B2B sales cycle is 22% longer than in 2012

The majority of buyers require 4+ touchpoints—up 5,000% from 15 years ago. We architect campaigns that shorten the path to purchase—and start the path to brand loyalty.

96% of buyers want more content from industry leaders

If you're a B2B company in 2019, congratulations, you're in the content publishing business. We craft credible content to position your brand as an industry leader—and your product as the gold standard.

The TOP way

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How many touchpoints are too much? Which "beyond the email inbox" tactics work best to nurture leads? We A/B test posts on different channels to build targeted campaign strategies.

ptimize

Targeted content leads to a 20% increase in sales opportunities. We continually hone our outreach to nurture these different audiences — and drive them along the path to purchase.

erform

Engagement doesn't matter if it fails to drive leads down your sales funnel. We target our posts to drive repeat engagement — and spur action.

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