Data is in our blood. We founded TOP Agency on the premise that traditional public relations just wasn’t good enough. We believe that with the right data about the right audiences and the messages they will most respond to, we can create enormous amounts of attention for our clients without the enormous cost associated with it. We are able to accomplish this through the use of our proprietary blueprint system.
Essentially, we have taken years of experience in data-driven public relations and distilled those learnings down to a series of tried and tested public relations blueprints. Each blueprint is based on a distinct type of pitch that has been shown to work reliably in the past. We are able to know exactly what type of story generates what level of engagement with what type of journalist. So we don’t guess at success — our Blueprint system lets us quantify success.
These are just a few of the services we provide:
- Strategic PR planning and execution
- crisis communications
- data-driven story creation
- media training
- b-roll creation
As a data-driven PR agency, we thrive when we have exciting data to base our pitches on. Sometimes, that means creating it ourselves. Through our own internal survey platform we are able to conduct nationwide or global polls highlighting nearly every demographic your company might seek to reach and providing critical insights to inform our messaging.