TOP is a Houston marketing agency leading the way in using growth marketing principles — including the process of systematic experimentation and measurement — across all core disciplines.
TOP = Test + Optimize + Perform
From Midtown to the Northside Village, we help Houston companies market at scale
With our roots in Houston, many of the most innovative companies and startup founders have walked through our doors ready to unveil the latest new sensation. Not only do we keep tabs on growing marketing trends, but we’re consistently adapting and perfecting emerging digital marketing and social media platforms, too.
As we launch each new client partnership, we align ourselves with your internal brand team on your most compelling stories — or else our brand strategists help you uncover the “white space” that sets your brand apart from the competition. Instead of relying on just broadcasting our message to those who may or may not pay attention, we focus on your target audience, their unique needs, and relevant use cases that make your brand’s message resonate with them.
Need in-depth marketing research to understand your competitive strengths and weaknesses in the marketplace? We’re experts in using mass media analysis, social media listening, surveys, and focus groups to find the best angles to attack the competition.
Need world-class digital marketing that can with non-digital tactics without any disruption? At TOP, our team of landing page optimizers, pay-per-click (PPC) specialist, and Google certified keyword researchers work side-by-side with broadcast media buyers, out-of-home planners, and our full creative team for a truly integrated 360-degree marketing experience.
Are you looking to drive more conversions? We use accelerate viral velocity through psychological triggers, compelling content, and messaging that targets key emotions leveraging the power of calendar-based marketing — inspiring consumers, customers, and key influencers to make decisions to connect with your brand and feel motivated to act.
We’ve also learned from the best performing startups from Houston, Sugar Land, Baytownand all across the Gulf Coast region of the Lone Star State. We use principles from agile software development to work in a series of systematic “sprints” that align to key drive periods. These strategies help us maintain our agility in throughout the project while we achieve amazing results that maximize your ROI.
The result is a highly-motivated Houston marketing agency with the heart and scrappiness of a fast-growing tech startup and the global reach of a best-in-class enterprise. Let’s meet for a coffee at Boomtown and then, perhaps, create some amazing marketing campaigns together.
We are full-service
Our body of work spans 35+ disciplines organized into 7 functional groups — including advertising, branding, commerce, communications, creative, digital, and growth. Rather than operating in independent silos, our Houston team structures its work with an eye to cross-functional integration with a common set of processes and clearly defined metrics.
We are data-driven
We believe that data holds the key to insights and power to answer key questions and unlock your full potential. We A/B test everything we do — from PR pitches to brand messaging guidelines to digital landing pages, and we love sharing what we learn with to benefit our Houston clients. We know that the best data can lead to the best results, and that you can only make improvements through frequent measurement.
We are growth-focused
We’re bringing innovation to Houston companies as the first marketing agency to apply growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines. The key is not only to climb fast in the Houston economic ecosystem, but also to make sure that our ladder is up against the right wall. Our growth-focused approach is literally our identity: We’re TOP — and that means we Test, Optimize, and Perform at scale.
We have global reach
We’ve worked on integrated marketing campaigns in more than 25 countries on six continents. We have boots on the crowd in most leading markets across the world. We’re one of the few Texas marketing agencies that can laser target in Houston and then broadcast our optimized message to London, Sydney, São Paulo, and Hong Kong.
We work as one team
When you work with TOP across disciplines or countries, you won't just getting an introductory email to an adjacent team that doesn’t really understand your brand values and goals (or what the other team outside of Houston is doing). From Houston to Sydney, we work as one cohesive unit — including our project management approach to our global execution to our quarterly P&L statements.
We love Houston brands
Every day we ask ourselves one question: If a marketing agency never existed before, how would we invent it using the tools and technology of today?
Regardless of which marketing agency discipline we are working in, we believe in the power of great storytelling with rigorous testing. On a daily basis, our Houston marketing teams are conducting multivariate testing of key stories and messaging (A/B testing across multiple dimensions), analyzing the conversion rates, and then scaling up the “winning” story ideas and key messages to reach key KPIs and achieve higher ROI. Our clients love the insights they get into their optimal product story from the results of our multivariate testing and data-driven approach.
We also work hard to remain both channel and platform agnostic for our Houston clients. On any given day you’ll find us shooting a crisp viral video for a scrappy wearables start-up, rebranding a global CPG brand, hashing out SEO strategy for a local brick-and-mortar B2B business, managing an emerging SaaS company’s social presence, or organizing a world-changing CSR campaign.
Just because we work in Houston doesn’t mean we need to spend all our time at a screen. Our experiential marketing and events planning team has hosted everything from viral man-on-the-street style stunts to black tie events at your favorite venues — guaranteed to keep the customer or consumer experience top of mind.
What is your marketing agency’s approach to day-to-day client management for Houston brands?
We have built our account management systems, procedures, and teams around four fundamental principles: proactivity, responsiveness, flexibility, and transparency.
As a whole, these four principles create rapid feedback loops with our Houston clients. That’s why we’re famous for being a rapid-strike agency: When a famous Houston brand came to us asking for help to create a global activation on only two weeks notice (because another agency was unable to execute that fast), we proactively reached out with a proactive plan to an existing sponsor, penned a series of compelling video scripts and responded quickly to their feedback on branding, mobilized our internal film crew in a flexible production schedule that included overnight video editing, and provided transparent reporting on our progress every step of the way.
How does your marketing agency collaborate with other Houston agencies?
We work collaboratively with other agencies in three primary ways: as lead agency, as an agency council member, and by doing fill-in work. We take a team-oriented approach that builds trust with our colleagues. We’ve earned a reputation as a flexible partner that can pivot and assume new and changing agency roles as circumstances change. You can usually find our team working hard all day alongside our Houston agency partners and then hitting up happy hour at the Moon Tower Inn or Cottonwood after work, too.
How do you staff your Houston marketing teams?
We manage human and technology resources to allocate the right assets and talent against each initiative. Our resource allocation and management process involves a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
Throughout our campaigns, our Houston teams work shoulder-to-shoulder (often in the same room to ensure cohesiveness) to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the ability to make sudden course corrections that other agencies are unable to make.
How do you respond to emerging news stories and cultural trends in Houston and beyond?
The spontaneous nature of today’s mass media and social media landscape plays a significant role in our day-to-day approach. Our in-house data analytics, creative, and social media teams constantly monitor real-time, relevant Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. Working within the wireframe of our established marketing plan, we make adjustments based on what is trending while it happens, while still connecting the dots and tying the story back to our core brand messaging goals.
Part of being on-trend is also getting inspiration from everywhere. Whether our team is catching a game together at Minute Maid Park, grabbing a chicken fried steak from the Live Oak Grill, hitting up the Art Car Museum, or taking taking a Gulf Coast road trip, you'll find TOP team members enjoying life while constantly seeking inspiration from their surroundings. We’ll post Slack messages to each other with something new we’ve just discovered that we can use to help our clients stand out. We follow NASA's example and boldly go where no one has gone before.
How do you onboard new Houston marketing clients?
Most of our client work starts with a 21-day onboarding plan that we tailor to the each client. We start with an onboarding process that is unique to each discipline — one that we’ve systematized over time. But we also understand that each Houston client has is unique, and we are sensitive to that in our planning. During the onboarding process, we establish communication patterns that meet our client's preferred methods and select the best tools from among our wide array of technologies to fit their desires. We’ll establish meeting schedules, a reporting cadence, and clear key role assignments. Our goal is to be proactive and take the necessary action steps without you having to ask.
Our Local Services
- A data driven SEO company
- TOP Branding Agency Houston
- TOP Conversion Rate Optimization Agency Houston
- TOP Crisis Communications Agency Houston
- TOP Digital Marketing Agency Houston
- TOP DIRECT MARKETING AGENCY HOUSTON
- TOP Event Marketing Agency Houston
- TOP Experiential Marketing Agency Houston
- TOP Inbound Marketing Agency Houston
- TOP Influencer Marketing Agency Houston
- TOP PAY-PER-CLICK AGENCY HOUSTON
- TOP Public Relations Agency Houston
- TOP SEM Houston
- TOP Social Media Agency Houston
- TOP UI UX Design Agency Houston
- TOP Video Production Agency Houston
- TOP Web Development Agency Houston