Houston Marketing Agency

About us.

We reach any B2B and B2C audience through data.

We’re the Houston marketing agency with the systematic approach to experimentation, measurement, and optimization to reach all levels of your audience.

If your brand or product needs to be seen by C-Suite executives or board members, our team of SEO-trained copywriters, data analysts, and graphic designers work hand-in-hand with your business to deliver tailored solutions.

708 Main St

Houston, TX 77002

We’re the Houston marketing agency with the systematic approach to experimentation, measurement, and optimization to reach all levels of your audience.

If your brand or product needs to be seen by C-Suite executives or board members, our team of SEO-trained copywriters, data analysts, and graphic designers work hand-in-hand with your business to deliver tailored solutions.

Our approach

Messages that reach the Board, the C-suite, and the bullpen

Your company may be one team, but it is made up of many different audiences and stakeholders. We believe in creating messages that resonate with everyone important to your brand, be that the C-Suite, the Board, or those thriving in the trenches.

This "leave no audience behind" approach means we work extra hard to develop strategies that are specific enough to resonate but universal enough to be effective across the board.

Because when you're looking to grow at scale, your campaign should reach everyone on their own, individual levels.

How we work.

B2B + B2C business strategies.

We always start with understanding your audience. Through our extensive mass media analysis, social media listening, and focus group interviews, our research is then capable of driving forward any of our partners’ objectives. We use our newfound insights with your company’s industry experience to hone our time-proven blueprints for B2B and B2C brands into tailored solutions to hit your target market.

What makes us different?

What is your marketing agency’s approach to day-to-day client management for Houston brands?

We have built our account management systems, procedures, and teams around four fundamental principles:  proactivity, responsiveness, flexibility, and transparency.

As a whole, these four principles create rapid feedback loops with our Houston clients.  That’s why we’re famous for being a rapid-strike agency:  When a famous Houston brand came to us asking for help to create a global activation on only two weeks notice (because another agency was unable to execute that fast), we proactively reached out with a proactive plan to an existing sponsor, penned a series of compelling video scripts and responded quickly to their feedback on branding, mobilized our internal film crew in a flexible production schedule that included overnight video editing, and provided transparent reporting on our progress every step of the way.

How does your marketing agency collaborate with other Houston agencies?

We work collaboratively with other agencies in three primary ways: as lead agency, as an agency council member, and by doing fill-in work. We take a team-oriented approach that builds trust with our colleagues. We’ve earned a reputation as a flexible partner that can pivot and assume new and changing agency roles as circumstances change. You can usually find our team working hard all day alongside our Houston agency partners and then hitting up happy hour at the Moon Tower Inn or Cottonwood after work, too.

How do you staff your Houston marketing teams?

We manage human and technology resources to allocate the right assets and talent against each initiative.  Our resource allocation and management process involves a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout our campaigns, our Houston teams work shoulder-to-shoulder (often in the same room to ensure cohesiveness) to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the ability to make sudden course corrections that other agencies are unable to make.

How do you respond to emerging news stories and cultural trends in Houston and beyond?

The spontaneous nature of today’s mass media and social media landscape plays a significant role in our day-to-day approach. Our in-house data analytics, creative, and social media teams constantly monitor real-time, relevant Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. Working within the wireframe of our established marketing plan, we make adjustments based on what is trending while it happens, while still connecting the dots and tying the story back to our core brand messaging goals.

Part of being on-trend is also getting inspiration from everywhere.  Whether our team is catching a game together at Minute Maid Park, grabbing a chicken fried steak from the Live Oak Grill, hitting up the Art Car Museum, or taking taking a Gulf Coast road trip, you'll find TOP team members enjoying life while constantly seeking inspiration from their surroundings. We’ll post Slack messages to each other with something new we’ve just discovered that we can use to help our clients stand out. We follow NASA's example and boldly go where no one has gone before. 

How do you onboard new Houston marketing clients?

Most of our client work starts with a 21-day onboarding plan that we tailor to the each client. We start with an onboarding process that is unique to each discipline — one that we’ve systematized over time.  But we also understand that each Houston client has is unique, and we are sensitive to that in our planning.  During the onboarding process, we establish communication patterns that meet our client's preferred methods and select the best tools from among our wide array of technologies to fit their desires. We’ll establish meeting schedules, a reporting cadence, and clear key role assignments. Our goal is to be proactive and take the necessary action steps without you having to ask.

What is your marketing agency’s approach to day-to-day client management for Houston brands?

We have built our account management systems, procedures, and teams around four fundamental principles:  proactivity, responsiveness, flexibility, and transparency.

As a whole, these four principles create rapid feedback loops with our Houston clients.  That’s why we’re famous for being a rapid-strike agency:  When a famous Houston brand came to us asking for help to create a global activation on only two weeks notice (because another agency was unable to execute that fast), we proactively reached out with a proactive plan to an existing sponsor, penned a series of compelling video scripts and responded quickly to their feedback on branding, mobilized our internal film crew in a flexible production schedule that included overnight video editing, and provided transparent reporting on our progress every step of the way.

How does your marketing agency collaborate with other Houston agencies?

We work collaboratively with other agencies in three primary ways: as lead agency, as an agency council member, and by doing fill-in work. We take a team-oriented approach that builds trust with our colleagues. We’ve earned a reputation as a flexible partner that can pivot and assume new and changing agency roles as circumstances change. You can usually find our team working hard all day alongside our Houston agency partners and then hitting up happy hour at the Moon Tower Inn or Cottonwood after work, too.

How do you staff your Houston marketing teams?

We manage human and technology resources to allocate the right assets and talent against each initiative.  Our resource allocation and management process involves a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout our campaigns, our Houston teams work shoulder-to-shoulder (often in the same room to ensure cohesiveness) to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the ability to make sudden course corrections that other agencies are unable to make.

How do you respond to emerging news stories and cultural trends in Houston and beyond?

The spontaneous nature of today’s mass media and social media landscape plays a significant role in our day-to-day approach. Our in-house data analytics, creative, and social media teams constantly monitor real-time, relevant Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. Working within the wireframe of our established marketing plan, we make adjustments based on what is trending while it happens, while still connecting the dots and tying the story back to our core brand messaging goals.

Part of being on-trend is also getting inspiration from everywhere.  Whether our team is catching a game together at Minute Maid Park, grabbing a chicken fried steak from the Live Oak Grill, hitting up the Art Car Museum, or taking taking a Gulf Coast road trip, you'll find TOP team members enjoying life while constantly seeking inspiration from their surroundings. We’ll post Slack messages to each other with something new we’ve just discovered that we can use to help our clients stand out. We follow NASA's example and boldly go where no one has gone before. 

How do you onboard new Houston marketing clients?

Most of our client work starts with a 21-day onboarding plan that we tailor to the each client. We start with an onboarding process that is unique to each discipline — one that we’ve systematized over time.  But we also understand that each Houston client has is unique, and we are sensitive to that in our planning.  During the onboarding process, we establish communication patterns that meet our client's preferred methods and select the best tools from among our wide array of technologies to fit their desires. We’ll establish meeting schedules, a reporting cadence, and clear key role assignments. Our goal is to be proactive and take the necessary action steps without you having to ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.