From A-list talent to micro-influencers, our Influencer team maintains lasting relationships that align with your brand message and goals. We have more than 5 million people in our digital properties, enabling us to deliver option after option for marketing activations and experiential campaigns, bespoke brand and influencer pairings and amplification for virtually any other channel.
The influencers we select are the quintessential personas of your target audience. They are your consumers and come with a genuine affinity for your brand. Because our influencers are genuinely interested in your product or service and they have been pre-vetted, we are able to seamlessly co-produce authentic, ownable content.
- Organic Influencer Campaigns
- Paid Influencer Campaigns
- Celebrity Relationship Management
- Ambassador Program Management
- Product Trial Campaigns
The team at TOP is also extremely performance-driven. We dig deep to understand your truest value proposition, what sets you apart from competitors, and what value you deliver to your audience. We identify early on the metrics we must hit in order to move the needle on your overarching goals and then we swiftly turn those high-level marketing and brand objectives into a content strategy and project plan ready for realization.
We drive action forward for your brand, for our core team and for our influencer partners with alignment on program and content goals, road rules, and expectations all clearly outlined. And, our programs are extremely cross-functional and integrated. We never look at influencer marketing in a vacuum. We go beyond surface influencer marketing that draws on Instagram stories, blogs, and aggressive product pushes to develop integrated marketing campaigns that leverage influencer marketing for what it does best – amplification.