Influencer Marketing Agency

About us.

We use data + emotion to create scalable influencer campaigns

We're big believers in the power of peer-to-peer recommendations at the scale of modern social media.  That's why we track hundreds of thousands of influencers in major metro markets and around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't. We're a true global influencer agency.

We combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience.  The result is influencer marketing that can drive far higher audience reach and conversion rates than other marketing channels.

We're big believers in the power of peer-to-peer recommendations at the scale of modern social media.  That's why we track hundreds of thousands of influencers in major metro markets and around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't. We're a true global influencer agency.

We combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience.  The result is influencer marketing that can drive far higher audience reach and conversion rates than other marketing channels.

Our approach.

Influencer Marketing Agency

Multi-tier influencers spreading human-driven campaigns

We believe that there is no one-size-fits-all influencer. It is always more beneficial (from both a cost and an influence perspective) to leverage ten 1,000 follower profiles than a single 10,000 follower profile. Why? Because spreading your brand across multiple influencers allows you to reach more targeted audiences that are more engaged and susceptible to a purchase.

We combine this multi-tier approach to influencers with our data team to capture personalized market research that powers our creatives. Our in-house designers, copywriters, and campaign strategists create eye-catching assets with an emotion-driven narrative to then be spread across our international influencer network.

How we work.

Maximizing returns and minimizing costly mistakes.

Just like the famous book by Michael Lewis and movie starring Brad Pitt, we play 'moneyball' in the influencer marketing game — using data to identify those influencers who are undervalued relative to their reach and impact.  Instead of focusing on vanity metrics that don't translate into business results, we track historical campaign performance data such as clicks, app downloads, in-store visits, and conversion rates.

At every level of influencer marketing — including celebrity influencers, macro influencers, micro influencers, and nano influencers — we conduct a sophisticated cost-benefit analysis to help you identify influencer opportunities that other agencies can't.

Because we have extensive experience in highly regulated industries like financial services and healthcare, we also work closely with your legal or compliance departments — or just the founding team if you're a smaller company — to help you define campaign guardrails, limit risk, avoid brand misalignment, and identify potential competitive brand conflicts. We're the digital influencer agency that understands your industry as well as ours.

World-class partnerships with guaranteed reach tailored for your niche audiences.

Our influencer specialities get the right message to the best influencers to directly impact your customers.

From A-list talent to micro-influencers, our Influencer team maintains lasting relationships that align with your brand message and goals. We have more than 5 million people in our digital properties, enabling us to deliver option after option for marketing activations and experiential campaigns, bespoke brand and influencer pairings and amplification for virtually any other channel.

The influencers we select are the quintessential personas of your target audience. They are your consumers and come with a genuine affinity for your brand. Because our influencers are genuinely interested in your product or service and they have been pre-vetted, we are able to seamlessly co-produce authentic, ownable content.

  • Organic Influencer Campaigns
  • Paid Influencer Campaigns
  • Celebrity Relationship Management
  • Ambassador Program Management
  • Product Trial Campaigns

The team at TOP is also extremely performance-driven. We dig deep to understand your truest value proposition, what sets you apart from competitors, and what value you deliver to your audience. We identify early on the metrics we must hit in order to move the needle on your overarching goals and then we swiftly turn those high-level marketing and brand objectives into a content strategy and project plan ready for realization.

We drive action forward for your brand, for our core team and for our influencer partners with alignment on program and content goals, road rules, and expectations all clearly outlined. And, our programs are extremely cross-functional and integrated. We never look at influencer marketing in a vacuum. We’re a social media influencer agency that goes beyond surface influencer marketing that draws on Instagram stories, blogs, and aggressive product pushes to develop integrated marketing campaigns that leverage influencer marketing for what it does best – amplification.

Our Values and Beliefs

From Nano to Celebrities, we work with influencers of all sizes

A strategic influencer campaign utilizes all levels of influencer to maximum effect

We know how to work with every tranche of influencer from the small but mighty to the larger than life.

A Nano Influencer Agency With Not-So-Nano Reach

Influencers come in many shapes and sizes but when strategically combined, a roster of cost-effective nano influencers can outperform their more expensive counterparts. We find influencers with the most targeted and engaged audiences and have them work together to achieve higher ROI than they would on their own.

A Micro Influencer Agency That Outperforms the Rest

When it comes to micro influencers, raw numbers can be deceiving. Their follower count may be small but you can rest assured that their engagement rates are as good or better than more expensive influencers. When it comes to micro influencers, it’s all about value and strategically reaching the right audiences.

A Celebrity Influencer Agency That Knows How to Maximize ROI

Having a celebrity influencer in your corner can be a game changer. Though it can come with a hefty price tag. We’re experts at identifying, negotiating, and deploying celebrity influencers in a way that meets your budget expectations and exceeds your goals.

A YouTube Influencer Agency That Understands the Power of Video

YouTube influencers are dynamic content creators who have built engaged followings through interesting and relatable video. We work with YouTube’s finest influencers to raise brand awareness and credibility through product demos, thought leadership interviews, and channel takeovers.

FAQ

Why Hire a Influencer Marketing Agency?

The sheer number of influencers that are operating in any market is huge. A digital influencer agency agency has a powerful database of people sorted in categories that makes it a painless process to find the ones right for you. An agency can also leverage its frequency of business with the influencers to minimize costs that can otherwise be heavy when they are approached directly.

How can an Influencer Marketing Agency help my business?

Influencer marketing can have much higher conversion rates than traditional marketing because each influencer post comes with the implicit endorsement of the influencer — something that has great value to their loyal fanbase. Influencer marketing is the natural evolution of endorsement marketing but allows much lower budgetary entry points compared to celebrity endorsements. Hiring a well-respected social media influencer agency, for example, puts these opportunities at your fingers. 

Why do I need an Influencer Marketing Agency Now?

With the shift in how an average man consumes his news and content, influencer marketing has become a powerful medium to approach your audience. People love social networking and influencer marketing is the most direct way to tap into their daily feed and bring awareness about your product or service. Not opting for creatively built campaigns distributed with select influencers can make you lose your grounds very quickly.

Why Hire a Influencer Marketing Agency?

The sheer number of influencers that are operating in any market is huge. A digital influencer agency agency has a powerful database of people sorted in categories that makes it a painless process to find the ones right for you. An agency can also leverage its frequency of business with the influencers to minimize costs that can otherwise be heavy when they are approached directly.

How can an Influencer Marketing Agency help my business?

Influencer marketing can have much higher conversion rates than traditional marketing because each influencer post comes with the implicit endorsement of the influencer — something that has great value to their loyal fanbase. Influencer marketing is the natural evolution of endorsement marketing but allows much lower budgetary entry points compared to celebrity endorsements. Hiring a well-respected social media influencer agency, for example, puts these opportunities at your fingers. 

Why do I need an Influencer Marketing Agency Now?

With the shift in how an average man consumes his news and content, influencer marketing has become a powerful medium to approach your audience. People love social networking and influencer marketing is the most direct way to tap into their daily feed and bring awareness about your product or service. Not opting for creatively built campaigns distributed with select influencers can make you lose your grounds very quickly.
Influencer Marketing Leader

Why choose TOP?

We don't work like any other digital influencer agency. We are singularly focused on growth. We wrap strategy and creativity around audience segmentation and analysis for content creation and then only produce the stories that move the needle.

Make a Lasting Impact on your Audience

In its simplest form, influencer marketing is like-minded people talking about the things that matter to them. This emotional engagement is at the core of what makes influencer marketing incredibly successful. Our job is to steer the conversation to specific platforms, markets, and campaigns that will highlight your brand and create an emotional impact. 

Influencer Marketing Agency

Leverage our Growing Network

It grows each month exponentially. And we're proud of our army of makers, movers, and shakers! Our network gives you ongoing access to stories waiting to be unleashed, rapid content marketing, and performance potential on every campaign.

Influencer Marketing Agency

Enhance your Brand

We think of influencer marketing as compassionate marketing. It's a considerate experience predicated on enabling people to create amazing stories with brands they admire in service of something greater. 

Influencer Marketing Agency

Maximize your Influencer Budget

Like a pick-up grabber or your favorite toy from the 70s, we help you reach further. We extend your brand beyond its usual pathways to reach people who genuinely want and need your value proposition.

Influencer Marketing Agency

Our expertise.

  • Influencer discovery and vetting
  • Influencer regulatory compliance
  • Influencer negotiation
  • Influencer creative concept development
  • Organic influencer campaigns
  • Paid influencer campaigns
  • Celebrity relationship management
  • Ambassador program management
  • Product trial campaigns
  • Hospitality campaigns
  • Instagram campaigns
  • YouTube influencer campaigns
  • Pinterest influencer campaigns

Let’s build buzz together

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.