Influencer Marketing Agency

We provide international influencer marketing services with a proprietary network of nano, micro, macro, mega and celebrity influencers.

About us.

We use data + emotion to create scalable influencer campaigns

We're big believers in the power of peer-to-peer recommendations at the scale of modern social media.  That's why we track hundreds of thousands of influencers in major metro markets and around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't. We're a true global influencer agency.

We combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience.  The result is influencer marketing that can drive far higher audience reach and conversion rates than other marketing channels.

We're big believers in the power of peer-to-peer recommendations at the scale of modern social media.  That's why we track hundreds of thousands of influencers in major metro markets and around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't. We're a true global influencer agency.

We combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience.  The result is influencer marketing that can drive far higher audience reach and conversion rates than other marketing channels.

Our approach.

Influencer Marketing Agency

Multi-tier influencers spreading human-driven campaigns

We believe that there is no one-size-fits-all influencer. It is always more beneficial (from both a cost and an influence perspective) to leverage ten 1,000 follower profiles than a single 10,000 follower profile. Why? Because spreading your brand across multiple influencers allows you to reach more targeted audiences that are more engaged and susceptible to a purchase.

We combine this multi-tier approach to influencers with our data team to capture personalized market research that powers our creatives. Our in-house designers, copywriters, and campaign strategists create eye-catching assets with an emotion-driven narrative to then be spread across our international influencer network.

How we work.

Maximizing returns and minimizing costly mistakes.

Just like the famous book by Michael Lewis and movie starring Brad Pitt, we play 'moneyball' in the influencer marketing game — using data to identify those influencers who are undervalued relative to their reach and impact.  Instead of focusing on vanity metrics that don't translate into business results, we track historical campaign performance data such as clicks, app downloads, in-store visits, and conversion rates.

At every level of influencer marketing — including celebrity influencers, macro influencers, micro influencers, and nano influencers — we conduct a sophisticated cost-benefit analysis to help you identify influencer opportunities that other agencies can't.

We also work closely with your legal or compliance departments — or just the founding team if you're a smaller company — to help you define campaign guardrails, limit risk, avoid brand misalignment, and identify potential competitive brand conflicts.

Data-Powered Influencer Marketing

We use insights and intelligence to give you full-service influencer marketing

The team at TOP is also extremely performance-driven. We dig deep to understand your truest value proposition, what sets you apart from competitors, and what value you deliver to your audience. We identify early on the metrics we must hit in order to move the needle on your overarching goals and then we swiftly turn those high-level marketing and brand objectives into a content strategy and project plan ready for realization.

  • Full-Service Influencer Marketing Campaigns
  • Influencer Marketing Training
  • Dedicated Influencer Marketing Specialists
  • Wide experience from startups to local service providers

We drive action forward for your brand, for our core team and for our influencer partners with alignment on program and content goals, road rules, and expectations all clearly outlined. We’re a social media influencer agency that goes beyond surface influencer marketing that draws on Instagram stories, blogs, and aggressive product pushes to develop integrated marketing campaigns that leverage influencer marketing for what it does best – amplification.

 

Our Values and Beliefs

21st Century Influencer Agency

From A-list talent to micro-influencers, our Influencer team maintains lasting relationships that align with your brand message and goals. We have more than 5 million people in our digital properties, enabling us to deliver option after option for marketing activations and experiential campaigns, bespoke brand and influencer pairings and amplification for virtually any other channel.

The influencers we select are the quintessential personas of your target audience. They are your consumers and come with a genuine affinity for your brand. Because our influencers are genuinely interested in your product or service and they have been pre-vetted, we are able to seamlessly co-produce authentic, ownable content.

Influencer Marketing Leader

Why choose TOP?

We don't work like any other digital influencer agency. We are singularly focused on growth. We wrap strategy and creativity around audience segmentation and analysis for content creation and then only produce the stories that move the needle.

Extend your reach 
  • Leverage our Growing Network

    It grows each month exponentially. And we're proud of our army of makers, movers, and shakers! Our network gives you ongoing access to stories waiting to be unleashed, rapid content marketing, and performance potential on every campaign.

  • Enhance your Brand

    We think of influencer marketing as compassionate marketing. It's a considerate experience predicated on enabling people to create amazing stories with brands they admire in service of something greater. 

  • Maximize your Influencer Budget

    Like a pick-up grabber or your favorite toy from the 70s, we help you reach further. We extend your brand beyond its usual pathways to reach people who genuinely want and need your value proposition.

Our expertise.

  • Influencer discovery and vetting
  • Influencer regulatory compliance
  • Influencer negotiation
  • Influencer creative concept development
  • Organic influencer campaigns
  • Paid influencer campaigns
  • Celebrity relationship management
  • Ambassador program management
  • Product trial campaigns
  • Hospitality campaigns
  • Instagram campaigns
  • YouTube influencer campaigns
  • Pinterest influencer campaigns

Let’s build buzz together

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.