Influencer Marketing Agency

About us.

We use data + emotion to create scalable influencer campaigns

We're big believers in the power of peer-to-peer recommendations at the scale of modern social media.  That's why we track hundreds of thousands of influencers in major metro markets and around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't.

We combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience.  The result is influencer marketing that can drive far higher audience reach and conversion rates than other marketing channels.

We're big believers in the power of peer-to-peer recommendations at the scale of modern social media.  That's why we track hundreds of thousands of influencers in major metro markets and around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't.

We combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience.  The result is influencer marketing that can drive far higher audience reach and conversion rates than other marketing channels.

Our approach.

Multi-tier influencers spreading human-driven campaigns

We believe that there is no one-size-fits-all influencer. It is always more beneficial (from both a cost and an influence perspective) to leverage ten 1,000 follower profiles than a single 10,000 follower profile. Why? Because spreading your brand across multiple influencers allows you to reach more targeted audiences that are more engaged and susceptible to a purchase.

We combine this multi-tier approach to influencers with our data team to capture personalized market research that powers our creatives. Our in-house designers, copywriters, and campaign strategists create eye-catching assets with an emotion-driven narrative to then be spread across our international influencer network.

How we work.

Maximizing returns and minimizing costly mistakes.

Just like the famous book by Michael Lewis and movie starring Brad Pitt, we play 'moneyball' in the influencer marketing game — using data to identify those influencers who are undervalued relative to their reach and impact.  Instead of focusing on vanity metrics that don't translate into business results, we track historical campaign performance data such as clicks, app downloads, in-store visits, and conversion rates.

At every level of influencer marketing — including celebrity influencers, macro influencers, micro influencers, and nano influencers — we conduct a sophisticated cost-benefit analysis to help you identify influencer opportunities that other agencies can't.

Because we have extensive experience in highly regulated industries like financial services and healthcare, we also work closely with your legal or compliance departments — or just the founding team if you're a smaller company — to help you define campaign guardrails, limit risk, avoid brand misalignment, and identify potential competitive brand conflicts.

World-class partnerships with guaranteed reach tailored for your niche audiences.

Our influencer specialities get the right message to the best influencers to directly impact your customers.

From A-list talent to micro-influencers, our Influencer team maintains lasting relationships that align with your brand message and goals. We have more than 5 million people in our digital properties, enabling us to deliver option after option for marketing activations and experiential campaigns, bespoke brand and influencer pairings and amplification for virtually any other channel.

The influencers we select are the quintessential personas of your target audience. They are your consumers and come with a genuine affinity for your brand. Because our influencers are genuinely interested in your product or service and they have been pre-vetted, we are able to seamlessly co-produce authentic, ownable content.

  • Organic Influencer Campaigns
  • Paid Influencer Campaigns
  • Celebrity Relationship Management
  • Ambassador Program Management
  • Product Trial Campaigns

The team at TOP is also extremely performance-driven. We dig deep to understand your truest value proposition, what sets you apart from competitors, and what value you deliver to your audience. We identify early on the metrics we must hit in order to move the needle on your overarching goals and then we swiftly turn those high-level marketing and brand objectives into a content strategy and project plan ready for realization.

We drive action forward for your brand, for our core team and for our influencer partners with alignment on program and content goals, road rules, and expectations all clearly outlined. And, our programs are extremely cross-functional and integrated. We never look at influencer marketing in a vacuum. We go beyond surface influencer marketing that draws on Instagram stories, blogs, and aggressive product pushes to develop integrated marketing campaigns that leverage influencer marketing for what it does best – amplification.

Our Values and Beliefs

FAQ

Why Hire a Influencer Marketing Agency?

The sheer number of influencers that are operating in any market is huge and it is almost impossible to find what you are looking for. An influencer marketing agency has a powerful database of people sorted in categories that makes it a painless process to find the ones right for you. An agency can also leverage its frequency of business with the influencers to minimize costs that can otherwise be heavy when they are approached directly.

How can an Influencer Marketing Agency help my business?

Influencer marketing can have much higher conversion rates than traditional marketing because each influencer post comes with the implicit endorsement of the influencer — something that has great value to their loyal fanbase. Influencer marketing is the natural evolution of endorsement marketing but allows much lower budgetary entry points compared to celebrity endorsements.

Why do I need an Influencer Marketing Agency Now?

With the shift in how an average man consumes his news and content, influencer marketing has become a powerful medium to approach your audience. People love social networking and influencer marketing is the most direct way to tap into their daily feed and bring awareness about your product or service. Not opting for creatively built campaigns distributed with select influencers can make you lose your grounds very quickly.

Why Hire a Influencer Marketing Agency?

The sheer number of influencers that are operating in any market is huge and it is almost impossible to find what you are looking for. An influencer marketing agency has a powerful database of people sorted in categories that makes it a painless process to find the ones right for you. An agency can also leverage its frequency of business with the influencers to minimize costs that can otherwise be heavy when they are approached directly.

How can an Influencer Marketing Agency help my business?

Influencer marketing can have much higher conversion rates than traditional marketing because each influencer post comes with the implicit endorsement of the influencer — something that has great value to their loyal fanbase. Influencer marketing is the natural evolution of endorsement marketing but allows much lower budgetary entry points compared to celebrity endorsements.

Why do I need an Influencer Marketing Agency Now?

With the shift in how an average man consumes his news and content, influencer marketing has become a powerful medium to approach your audience. People love social networking and influencer marketing is the most direct way to tap into their daily feed and bring awareness about your product or service. Not opting for creatively built campaigns distributed with select influencers can make you lose your grounds very quickly.

Our expertise.

  • Influencer discovery and vetting
  • Influencer regulatory compliance
  • Influencer negotiation
  • Influencer creative concept development
  • Organic influencer campaigns
  • Paid influencer campaigns
  • Celebrity relationship management
  • Ambassador program management
  • Product trial campaigns
  • Hospitality campaigns
  • Instagram campaigns
  • YouTube influencer campaigns
  • Pinterest influencer campaigns

Let’s build buzz together

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.