Influencer Marketing Agency
TOP Influencer Marketing Agency provides international influencer marketing services with a proprietary network of nano, micro, macro, mega and celebrity influencers.
About us.
We use data + emotion to create scalable influencer campaigns
Our Influencer Marketing Agency is a big believer in the power of peer-to-peer recommendations at the scale of modern social media. That's why we track hundreds of thousands of influencers in major metro markets and around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't. We're a truly global influencer agency.
As an Influencer Marketing Agency, we combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience. The result is influencer marketing that can drive far higher audience reach and conversion rates than other marketing channels.
Our Influencer Marketing Agency is a big believer in the power of peer-to-peer recommendations at the scale of modern social media. That's why we track hundreds of thousands of influencers in major metro markets and around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't. We're a truly global influencer agency.
As an Influencer Marketing Agency, we combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience. The result is influencer marketing that can drive far higher audience reach and conversion rates than other marketing channels.
Our approach.
Multi-tier influencers spreading human-driven campaigns
We believe that there is no one-size-fits-all influencer. It is always more beneficial (from both a cost and an influence perspective) to leverage ten 1,000 follower profiles than a single 10,000 follower profile. Why? Because spreading your brand across multiple influencers allows you to reach more targeted audiences that are more engaged and susceptible to a purchase.
We combine this multi-tier approach to influencers with our data team to capture personalized market research that powers our creatives. Our in-house designers, copywriters, and campaign strategists create eye-catching assets with an emotion-driven narrative to then be spread across our international influencer network.
How we work.
Maximizing returns and minimizing costly mistakes.
Just like the famous book by Michael Lewis and movie starring Brad Pitt, we play 'Moneyball in the influencer marketing game — using data to identify those influencers who are undervalued relative to their reach and impact. Instead of focusing on vanity metrics that don't translate into business results, we track historical campaign performance data such as clicks, app downloads, in-store visits, and conversion rates.
At every level of influencer marketing — including celebrity influencers, macro-influencers, micro-influencers, and nano influencers — we conduct a sophisticated cost-benefit analysis to help you identify influencer opportunities that other agencies can't.
We also work closely with your legal or compliance departments — or just the founding team if you're a smaller company — to help you define campaign guardrails, limit risk, avoid brand misalignment, and identify potential competitive brand conflicts.
We created a viral influencer marketing campaign for Milk-Bone to maximize sales on Valentine's Day
Milk-Bone needed to remind people to treat their dog on Valentine’s Day, but doing it on the day itself is too late to create purchase so we created Doggy Date Night on Feb. 3 and leverage 20 influencers — 7 paid and 13 unpaid — to spread the word and create engagement resulting in 1000 participants in 2 hrs making 77 million impressions.
Data-Powered Influencer Marketing
We use insights and intelligence to give you full-service influencer marketing
The team at TOP is also extremely performance-driven. We dig deep to understand your truest value proposition, what sets you apart from competitors, and what value you deliver to your audience. We identify early on the metrics we must hit in order to move the needle on your overarching goals and then we swiftly turn those high-level marketing and brand objectives into a content strategy and project plan ready for realization.
- Full-Service Influencer Marketing Campaigns
- Influencer Marketing Training
- Dedicated Influencer Marketing Specialists
- Wide experience from startups to local service providers
We drive the action forward for your brand, for our core team, and for our influencer partners with alignment on program and content goals, road rules, and expectations all clearly outlined. We’re a social media influencer agency that goes beyond surface influencer marketing that draws on Instagram stories, blogs, and aggressive product pushes to develop integrated marketing campaigns that leverage influencer marketing for what it does best – amplification.
Our Values and Beliefs
We work with all sizes
Smaller influencers can not only reach your targeted audience better than one massive influencer, they can do it at a fraction of the price, guaranteeing a more loyal and engaged fanbase.
We love data
We've built our own influencer CRM that helps us quickly measure the true influence of each influencer — including how they influence other players in the space — to help you cut marketing costs and grow sales.
We're building the future
There are just so many things an influencer can do and will do in the future that typical marketing can’t and a single influencer can provide content that would be as effective as hands-on time with your product.
Our Influencer Marketing Capabilities
Nano Influencer Campaigns
Influencers come in many shapes and sizes but when strategically combined, a roster of cost-effective nano influencers can outperform their more expensive counterparts. As an expert nano influencer agency, we find influencers with the most targeted and engaged audiences and have them work together to achieve higher ROI than they would on their own.
Micro-Influencer Campaigns
When it comes to micro-influencers, raw numbers can be deceiving. Their follower count may be small but you can rest assured that their engagement rates are as good or better than more expensive influencers. Being a micro-influencer agency, we understand that it's all about value and strategically reaching the right audiences.
Celebrity Influencer Campaigns
Having a celebrity influencer in your corner can be a game-changer. Though it can come with a hefty price tag. As a seasoned celebrity influencer agency, we're experts at identifying, negotiating and deploying celebrity influencers in a way that meets your budget expectations and exceeds your goals.
YouTube Influencer Campaigns
YouTube influencers are dynamic content creators who have built engaged followings through interesting and relatable videos. As a YouTube Influencer Agency, we work with the platform's finest influencers to raise brand awareness and credibility through product demos, thought leadership interviews, and channel takeovers.
21st Century Influencer Agency
From A-list talent to micro-influencers, our influencer team maintains lasting relationships that align with your brand message and goals. We have more than 5 million people in our digital properties, enabling us to deliver option after option for marketing activations and experiential campaigns, bespoke brand and influencer pairings, and amplification for virtually any other channel.
The influencers we select are the quintessential personas of your target audience. They are your consumers and come with a genuine affinity for your brand. Because our influencers are genuinely interested in your product or service and they have been pre-vetted, we are able to seamlessly co-produce authentic, ownable content.
Why choose TOP?
We at TOP Influencer Marketing Agency, don't work like any other digital influencer agency. We are singularly focused on growth. We wrap strategy and creativity around audience segmentation and analysis for content creation and then only produce the stories that move the needle.
Extend your reach
Leverage our Growing Network
It grows each month exponentially. And we're proud of our army of makers, movers, and shakers! Our network gives you ongoing access to stories waiting to be unleashed, rapid content marketing, and performance potential for every campaign.
Enhance your Brand
We think of influencer marketing as compassionate marketing. It's a considerate experience predicated on enabling people to create amazing stories with brands they admire in service of something greater.
Maximize your Influencer Budget
Like a pick-up grabber or your favorite toy from the 70s, we help you reach further. We extend your brand beyond its usual pathways to reach people who genuinely want and need your value proposition.
31%
The percentage of consumers who have purchased a product or service after seeing an influencer use