Charlotte Marketing Agency

About us.

We turn the art of marketing into a science.

We’re the only Boston marketing agency to effectively scale local businesses through our systematic approach to experimentation, metric-gathering, and optimization for an international platform.

If you need leading data findings on Boston residents that can be scaled for rapid business growth through a team of SEO-trained copywriters and strategists, we can do that all while tailoring a solution that works for you.

615 S College St.

Charlotte, NC 28202

We’re the only Boston marketing agency to effectively scale local businesses through our systematic approach to experimentation, metric-gathering, and optimization for an international platform.

If you need leading data findings on Boston residents that can be scaled for rapid business growth through a team of SEO-trained copywriters and strategists, we can do that all while tailoring a solution that works for you.

Our approach

Best practices distilled into scaleable blueprints

We strive to learn from every campaign we complete and apply those hard-earned insights to future campaigns. We've taken the best aspects and unique learnings from all our previous work and distilled them down into blueprints that can be applied to nearly any campaign for maximum results. We only reuse the approaches that have been proven to work time and again, allowing us to iterate faster and more effectively than any other agency. Because every campaign we do is an opportunity to optimize our skills and grow our capabilities. Our blueprints are proof positive.

How we work.

Proven techniques + a custom fit.

Our client partnerships always begin with an alignment of goals and capabilities. We work with you to understand the scope of our project and use mass media analysis through surveys, social listening, and focus groups. Based on our newfound, comprehensive understanding of your market and opportunities: we provide you with a completely tailored solution to your business based off of one of our countless tested and proven methodologies with a team of award-winning designers and content strategists.

What makes us different?

FAQ

How do you approach day-to-day client management for Charlotte-based brands?

We build our account management procedure around the principles of proactivity, responsiveness, transparency, and flexibility. 

These four principles have allowed us to create a system of feedback loops that come in handy particularly when we are under the gun or on a deadline. For example: When a famous Bay Area cat brand came to us asking for help to create a global activation on only two weeks notice, we immediately reached out to a sponsor with a detailed partnership plan, created a strategic video production plan with scripts and editing processes in place, and reported our progress to the client every step of the way.

How does your Charlotte-based marketing agency collaborate with other agencies?

We collaborate with other agencies in three ways: Operating as a lead agency, serving on an agency council, or by filling in the work gaps. We start off each partnership by building trust and establishing a reputation of flexibility as circumstances change. During the work day, we put in long, hard hours to create the best possible work, but we also take a lot of pride in hitting Merchant and Trade or Rocksalt for happy hour.

How do you staff your Charlotte marketing teams?

Through a system of brainstorming, a breakdown of tasks, and an alignment and reallocation of resources, we leverage the best of human and technology resources to match skill sets with initiatives. 

We also ensure that every team member we hire has the same gusto for working cross-functionally and across disciplinary boundaries. We bring a unique hybrid strategy of localized expertise and global scalability with the ability to course correct in ways that aren't possible for other agencies.

How do you use emerging news stories and trends in your work as a Charlotte marketing agency?

By nature, today's media and social media landscapes are spontaneous, meaning you only have a moment to strike while the iron's hot. Every day, our data teams are scouring the web for the most relevant headlines, trending topics, Twitter moments, and news stories to leverage back to conversations that our clients could benefit from. We take apart the wireframe of our established marketing plans and find moments within every discipline that ladder back to what is trending, placing our clients at the forefront of what's happening now.

Part of being on-trend is finding inspiration outside of our four walls. Whether our team is getting a few giggles in on the Funny Bus, Charlotte's mobile comedy show, taking a stroll around Lake Norman, trying the latest release at Sycamore Brewing, or getting their NASCAR kicks at the racetrack or the NASCAR museum, TOP team members learn to enjoy themselves and take stock of what's what in the city. We post Slack messages to our other teammates in all departments about new discoveries and ways to best leverage them for the clients we serve in Charlotte and abroad.

How do you onboard new Charlotte marketing clients?

Beginning with a 21-day onboarding plan custom-tailored to each unique client, a process we have systematized over time, we start to take stock of our client and their needs, preferred communication methods, and collaboration styles. From there, we select the best tools, techologies, and tactics at our disposal to fit the demands of the client. This symbiotic relationship allows us to be one step ahead of our clients and act on requests they didn't even know they would have.

How do you approach day-to-day client management for Charlotte-based brands?

We build our account management procedure around the principles of proactivity, responsiveness, transparency, and flexibility. 

These four principles have allowed us to create a system of feedback loops that come in handy particularly when we are under the gun or on a deadline. For example: When a famous Bay Area cat brand came to us asking for help to create a global activation on only two weeks notice, we immediately reached out to a sponsor with a detailed partnership plan, created a strategic video production plan with scripts and editing processes in place, and reported our progress to the client every step of the way.

How does your Charlotte-based marketing agency collaborate with other agencies?

We collaborate with other agencies in three ways: Operating as a lead agency, serving on an agency council, or by filling in the work gaps. We start off each partnership by building trust and establishing a reputation of flexibility as circumstances change. During the work day, we put in long, hard hours to create the best possible work, but we also take a lot of pride in hitting Merchant and Trade or Rocksalt for happy hour.

How do you staff your Charlotte marketing teams?

Through a system of brainstorming, a breakdown of tasks, and an alignment and reallocation of resources, we leverage the best of human and technology resources to match skill sets with initiatives. 

We also ensure that every team member we hire has the same gusto for working cross-functionally and across disciplinary boundaries. We bring a unique hybrid strategy of localized expertise and global scalability with the ability to course correct in ways that aren't possible for other agencies.

How do you use emerging news stories and trends in your work as a Charlotte marketing agency?

By nature, today's media and social media landscapes are spontaneous, meaning you only have a moment to strike while the iron's hot. Every day, our data teams are scouring the web for the most relevant headlines, trending topics, Twitter moments, and news stories to leverage back to conversations that our clients could benefit from. We take apart the wireframe of our established marketing plans and find moments within every discipline that ladder back to what is trending, placing our clients at the forefront of what's happening now.

Part of being on-trend is finding inspiration outside of our four walls. Whether our team is getting a few giggles in on the Funny Bus, Charlotte's mobile comedy show, taking a stroll around Lake Norman, trying the latest release at Sycamore Brewing, or getting their NASCAR kicks at the racetrack or the NASCAR museum, TOP team members learn to enjoy themselves and take stock of what's what in the city. We post Slack messages to our other teammates in all departments about new discoveries and ways to best leverage them for the clients we serve in Charlotte and abroad.

How do you onboard new Charlotte marketing clients?

Beginning with a 21-day onboarding plan custom-tailored to each unique client, a process we have systematized over time, we start to take stock of our client and their needs, preferred communication methods, and collaboration styles. From there, we select the best tools, techologies, and tactics at our disposal to fit the demands of the client. This symbiotic relationship allows us to be one step ahead of our clients and act on requests they didn't even know they would have.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.