Washington, D.C. Marketing Agency

About us.

We're bring the data to the beltway and use it to engage

We apply growth marketing principles to every marketing discipline we offer in order to allow our D.C. clients to scale at speeds no other agency can offer.

Our team of designers, copywriters, and strategists are as data obsessed as our, SEO experts, and developers. The groups work hand-in-hand to create a full-service marketing platform that gets results for our clients across the DMV.

1440 G St. NW

Washington DC, USA 20005

We apply growth marketing principles to every marketing discipline we offer in order to allow our D.C. clients to scale at speeds no other agency can offer.

Our team of designers, copywriters, and strategists are as data obsessed as our, SEO experts, and developers. The groups work hand-in-hand to create a full-service marketing platform that gets results for our clients across the DMV.

Our approach

When there's no news, make it. When there's big news, shape it.

Sometimes the best way to get in the news is to make it yourself. We specialize in proactive campaigns that position your brand as consummate news-makers in your industry, adding value to media and enlightening your target audience.

But when news is happening without us, we find creative ways to inject ourselves into the cycle, adding value to the conversation and positioning your brand as a thought leader on the cutting edge of what's big.

This proactive and reactive approach to media means we'll never miss an opportunity to make news or be a part of breaking news.

How we work.

Breaking News + Making News

Every successful PR campaign has two main components: make news, and capitalize on breaking news. This proactive and reactive approach means that we are able to not only keep our PR clients in the news constantly, we can maximize big stories that are moving at any given time and insert our brands into the conversation. This one-two punch means our clients are always top of mind and above the fold.

What makes us different?

FAQ

What is your marketing agency’s approach to day-to-day client management for Washington, D.C. brands?

We apply four fundamental principles to our account management, procedures, and teams:  be proactive, be responsive, be flexible, and be transparent.

Each of these four principles contribute to rapid feedback loops with our Washington, D.C. clients.  This has given us a reputation for being a rapid-strike agency. For instance, when a famous cat brand came to us looking for a global activation with just two week's notice, we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way. That's the kind of capability you can expect from TOP.

How does your marketing agency collaborate with other Washington, D.C. agencies?

We have also built a relationship as a great partner willing to work collaboratively with other agencies. We do this in three primary ways:  as lead agency, as an agency council member, and by doing fill-in work.  Regardless of our role, our team-oriented approach builds trust with our colleagues making us a flexible partner that can assume new and changing agency roles as circumstances change. You'll find us working hard all day alongside our D.C. agency partners and then grabbing some oysters at Pearl Dive or seeing a band or two at The Pocket after work.

How do you staff your Washington, D.C. marketing teams?

We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative. Our resource allocation and management process is a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Our D.C. teams work shoulder-to-shoulder to produce an end-to-end result that achieves epic success across all of our disciplinary boundaries.  As a unique, hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply less innovative agencies are simply incapable of doing.

How do you respond to emerging news stories and cultural trends Washington,D.C. and beyond?

D.C. is a news hounds dream city. The amount of movers and shakers moving and shaking within this "ten miles square" are operating in media that is spontaneous and ever changing. So of course this plays a significant role in our day-to-day approach.  Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. We create strategies based on the wireframe of our established marketing plan, always knowing that course corrections will be inevitable and sometimes even welcome. Our rapid, integrated setup means we can pivot with these changes for maximum effect.

Part of being on-trend is also getting inspiration from everywhere corner of the city.  Whether our team is catching a game together at Nats Park (World Champs, baby!), to grabbing some late-night nachos at El Rey after a show at 9:30 Club, or taking a run along the Tidal Basin, you'll find TOP team members constantly observing and synthesizing turning their personal time into fodder for great messages. We’ll post Slack messages to each other with something new we’ve just discovered that we can use in our work.

How do you onboard new Washington, D.C. marketing clients?

Our client work starts ideally with a 21-day onboarding plan that is custom-tailored to the each client.   Each onboarding plan is unique to each discipline that has been systematized over time.  But we also understand that each D.C. client has its own needs. We take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands.  We’ll establish meeting schedules, a reporting cadence, and key role assignments.  Our goal is to be proactive and take the necessary action steps without you having to ask.

What is your marketing agency’s approach to day-to-day client management for Washington, D.C. brands?

We apply four fundamental principles to our account management, procedures, and teams:  be proactive, be responsive, be flexible, and be transparent.

Each of these four principles contribute to rapid feedback loops with our Washington, D.C. clients.  This has given us a reputation for being a rapid-strike agency. For instance, when a famous cat brand came to us looking for a global activation with just two week's notice, we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way. That's the kind of capability you can expect from TOP.

How does your marketing agency collaborate with other Washington, D.C. agencies?

We have also built a relationship as a great partner willing to work collaboratively with other agencies. We do this in three primary ways:  as lead agency, as an agency council member, and by doing fill-in work.  Regardless of our role, our team-oriented approach builds trust with our colleagues making us a flexible partner that can assume new and changing agency roles as circumstances change. You'll find us working hard all day alongside our D.C. agency partners and then grabbing some oysters at Pearl Dive or seeing a band or two at The Pocket after work.

How do you staff your Washington, D.C. marketing teams?

We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative. Our resource allocation and management process is a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Our D.C. teams work shoulder-to-shoulder to produce an end-to-end result that achieves epic success across all of our disciplinary boundaries.  As a unique, hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply less innovative agencies are simply incapable of doing.

How do you respond to emerging news stories and cultural trends Washington,D.C. and beyond?

D.C. is a news hounds dream city. The amount of movers and shakers moving and shaking within this "ten miles square" are operating in media that is spontaneous and ever changing. So of course this plays a significant role in our day-to-day approach.  Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. We create strategies based on the wireframe of our established marketing plan, always knowing that course corrections will be inevitable and sometimes even welcome. Our rapid, integrated setup means we can pivot with these changes for maximum effect.

Part of being on-trend is also getting inspiration from everywhere corner of the city.  Whether our team is catching a game together at Nats Park (World Champs, baby!), to grabbing some late-night nachos at El Rey after a show at 9:30 Club, or taking a run along the Tidal Basin, you'll find TOP team members constantly observing and synthesizing turning their personal time into fodder for great messages. We’ll post Slack messages to each other with something new we’ve just discovered that we can use in our work.

How do you onboard new Washington, D.C. marketing clients?

Our client work starts ideally with a 21-day onboarding plan that is custom-tailored to the each client.   Each onboarding plan is unique to each discipline that has been systematized over time.  But we also understand that each D.C. client has its own needs. We take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands.  We’ll establish meeting schedules, a reporting cadence, and key role assignments.  Our goal is to be proactive and take the necessary action steps without you having to ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.