Washington, D.C. Marketing Agency

About us.

We bring the data to the beltway and use it to engage

We apply growth marketing principles to every marketing discipline we offer in order to allow our D.C. clients to scale at speeds no other agency can offer.

Our team of designers, copywriters, and strategists are as data obsessed as our, SEO experts, and developers. The groups work hand-in-hand to create a full-service marketing platform that gets results for our clients across the DMV.

1440 G St. NW

Washington DC, USA 20005

We apply growth marketing principles to every marketing discipline we offer in order to allow our D.C. clients to scale at speeds no other agency can offer.

Our team of designers, copywriters, and strategists are as data obsessed as our, SEO experts, and developers. The groups work hand-in-hand to create a full-service marketing platform that gets results for our clients across the DMV.

Our approach

Marketing Agency Washington DC

When there's no news, make it. When there's big news, shape it.

Sometimes the best way to get in the news is to make it yourself. We specialize in proactive campaigns that position your brand as consummate news-makers in your industry, adding value to media and enlightening your target audience. But when news is happening without us, we find creative ways to inject ourselves into the cycle, adding value to the conversation and positioning your brand as a thought leader on the cutting edge of what's big. This proactive and reactive approach to media means we'll never miss an opportunity to make news or be a part of breaking news.

How we work.

Breaking News + Making News

Every successful PR campaign has two main components: make news, and capitalize on breaking news. This proactive and reactive approach means that we are able to not only keep our PR clients in the news constantly, we can maximize big stories that are moving at any given time and insert our brands into the conversation. This one-two punch means our clients are always top of mind and above the fold.

A full-service Washington, D.C. marketing agency

From the Foggy Bottom to Cap South, we help companies in the District market at scale

We have roots in the DMV, surrounded by some of the most innovative and impactful companies in the world. Many of these operate right in our back yard giving us a front row seat to the future of government, technology, and policy that is second to none.  This gives us the opportunity to keep our fingers on the pilse of the latest marketing trends, and position ourselves as first movers on emerging digital marketing and social media platforms, too.

We collaborate closely with your internal brand team to align on key messages from minute one. Our brand strategists can then help you uncover the “white space” that separates your from your competitors, giving you a leg up. At every step, we prioritize the end audience, their needs, and their specific use cases to break through the noise and ensure that our audience is hearing our message and acting on it.

Successful companies need in-depth marketing research to understand their competitive strengths and weaknesses in the marketplace.  We’re experts in using mass media analysis, social media listening, surveys, and focus groups to find the best angles to attack the competition and position your brand above the fray.

Digital may be the name of the game but its not the only game in town. Successful brands need to make sure their digital marketing integrates seamlessly with their non-digital tactics. At TOP, our team of landing page optimizers, pay-per-click experts, and keyword researchers work side-by-side with broadcast media buyers, out-of-home planners, and our full creative team for a truly integrated 360-degree marketing experience.

But it all comes down to sales. For that, we turn to sophisticated psychological triggers to create content ideas that are sticky, activate key emotions, and leverage the power of calendar-based marketing — causing consumers, customers, and key influencers to take action now.

We’ve have learned from the best performing companies in one of the most demanding markets on the planet from Vienna and McLean, to K Street and the Hill. We implement agile project management principles to work in a series of systematic “sprints” that are aligned to key drive periods. This ensures our productivity is consistent and speedy, while giving us the ability to course correct with confidence based on real world information.

The result is a Washington, D.C. marketing agency with the drive of a fast-growing tech startup and the global reach of a best-in-class enterprise.  Let’s grab a coffee at La Colombe or a burger at Le Diplomate and talk about how we can work together.

Marketing Agency Washington DC
A marketing agency from Washington, D.C.

We love Washington, D.C. brands

We started TOP by asking a very existential question: If a marketing agency never existed before, how would we invent it using the tools and technology of today?

We believe in the power of great storytelling with rigorous testing and that cuts across every one of our 35 disciplines. Our Washington D.C. team conducts multivariate testing of key stories and messaging (A/B testing across multiple dimensions) on the daily. We then analyze conversion rates to determine what is working and what isn’t. Once we know that, we scale up the “winning” story ideas and key messages to ensure your key KPIs and ROI are achieved. Our clients thoroughly appreciate the insights they get into their optimal product story from the results of our multivariate testing and data-driven approach as it helps them better understand their business.

These days, you have to be channel and platform agnostic in order to succeed as the marketing world is evolving at ludicrous speeds opening up brand new opportunities constantly. On any given day you’ll find us shooting a crisp viral video for a scrappy wearables start-up on the National Mall, rebranding a global CPG brand that could use a refresh, hashing out SEO strategy for government contractors, or managing a hot new Silicon Hill company’s LinkedIn presence. We even organize world-changing CSR campaigns, in a city that is always changing the world.

Just because we work in Washington, D.C., doesn’t mean we spend all day sitting in our blue suits in front of a computer screen. Our experiential marketing and events planning team has hosted everything from viral man-on-the-street style stunts along 14th street to million dollar conferences at the Convention Center — always keeping the customer or consumer experience top of mind.

What makes us different?

FAQ

What is your marketing agency’s approach to day-to-day client management for Washington, D.C. brands?

We apply four fundamental principles to our account management, procedures, and teams:  be proactive, be responsive, be flexible, and be transparent.

Each of these four principles contribute to rapid feedback loops with our Washington, D.C. clients.  This has given us a reputation for being a rapid-strike agency. For instance, when a famous cat brand came to us looking for a global activation with just two week's notice, we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way. That's the kind of capability you can expect from TOP.

How does your marketing agency collaborate with other Washington, D.C. agencies?

We have also built a relationship as a great partner willing to work collaboratively with other agencies. We do this in three primary ways:  as lead agency, as an agency council member, and by doing fill-in work.  Regardless of our role, our team-oriented approach builds trust with our colleagues making us a flexible partner that can assume new and changing agency roles as circumstances change. You'll find us working hard all day alongside our D.C. agency partners and then grabbing some oysters at Pearl Dive or seeing a band or two at The Pocket after work.

How do you staff your Washington, D.C. marketing teams?

We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative. Our resource allocation and management process is a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Our D.C. teams work shoulder-to-shoulder to produce an end-to-end result that achieves epic success across all of our disciplinary boundaries.  As a unique, hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply less innovative agencies are simply incapable of doing.

How do you respond to emerging news stories and cultural trends Washington,D.C. and beyond?

D.C. is a news hounds dream city. The amount of movers and shakers moving and shaking within this "ten miles square" are operating in media that is spontaneous and ever changing. So of course this plays a significant role in our day-to-day approach.  Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. We create strategies based on the wireframe of our established marketing plan, always knowing that course corrections will be inevitable and sometimes even welcome. Our rapid, integrated setup means we can pivot with these changes for maximum effect.

Part of being on-trend is also getting inspiration from everywhere corner of the city.  Whether our team is catching a game together at Nats Park (World Champs, baby!), to grabbing some late-night nachos at El Rey after a show at 9:30 Club, or taking a run along the Tidal Basin, you'll find TOP team members constantly observing and synthesizing turning their personal time into fodder for great messages. We’ll post Slack messages to each other with something new we’ve just discovered that we can use in our work.

How do you onboard new Washington, D.C. marketing clients?

Our client work starts ideally with a 21-day onboarding plan that is custom-tailored to the each client.   Each onboarding plan is unique to each discipline that has been systematized over time.  But we also understand that each D.C. client has its own needs. We take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands.  We’ll establish meeting schedules, a reporting cadence, and key role assignments.  Our goal is to be proactive and take the necessary action steps without you having to ask.

What is your marketing agency’s approach to day-to-day client management for Washington, D.C. brands?

We apply four fundamental principles to our account management, procedures, and teams:  be proactive, be responsive, be flexible, and be transparent.

Each of these four principles contribute to rapid feedback loops with our Washington, D.C. clients.  This has given us a reputation for being a rapid-strike agency. For instance, when a famous cat brand came to us looking for a global activation with just two week's notice, we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way. That's the kind of capability you can expect from TOP.

How does your marketing agency collaborate with other Washington, D.C. agencies?

We have also built a relationship as a great partner willing to work collaboratively with other agencies. We do this in three primary ways:  as lead agency, as an agency council member, and by doing fill-in work.  Regardless of our role, our team-oriented approach builds trust with our colleagues making us a flexible partner that can assume new and changing agency roles as circumstances change. You'll find us working hard all day alongside our D.C. agency partners and then grabbing some oysters at Pearl Dive or seeing a band or two at The Pocket after work.

How do you staff your Washington, D.C. marketing teams?

We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative. Our resource allocation and management process is a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Our D.C. teams work shoulder-to-shoulder to produce an end-to-end result that achieves epic success across all of our disciplinary boundaries.  As a unique, hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply less innovative agencies are simply incapable of doing.

How do you respond to emerging news stories and cultural trends Washington,D.C. and beyond?

D.C. is a news hounds dream city. The amount of movers and shakers moving and shaking within this "ten miles square" are operating in media that is spontaneous and ever changing. So of course this plays a significant role in our day-to-day approach.  Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. We create strategies based on the wireframe of our established marketing plan, always knowing that course corrections will be inevitable and sometimes even welcome. Our rapid, integrated setup means we can pivot with these changes for maximum effect.

Part of being on-trend is also getting inspiration from everywhere corner of the city.  Whether our team is catching a game together at Nats Park (World Champs, baby!), to grabbing some late-night nachos at El Rey after a show at 9:30 Club, or taking a run along the Tidal Basin, you'll find TOP team members constantly observing and synthesizing turning their personal time into fodder for great messages. We’ll post Slack messages to each other with something new we’ve just discovered that we can use in our work.

How do you onboard new Washington, D.C. marketing clients?

Our client work starts ideally with a 21-day onboarding plan that is custom-tailored to the each client.   Each onboarding plan is unique to each discipline that has been systematized over time.  But we also understand that each D.C. client has its own needs. We take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands.  We’ll establish meeting schedules, a reporting cadence, and key role assignments.  Our goal is to be proactive and take the necessary action steps without you having to ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.