Chicago Marketing Agency

About us.

We provide scalable solutions with industry expertise.

We’re the only Chicago marketing agency with a proven track record of utilizing systematic experimentation, measurement, and optimization to grow businesses across all of Chicago’s growing list of industries.

If you need global spanning capabilities, ranging from an international influencer network to a team of data-driven creatives and SEO focused copywriters, we provide a custom tailored experience to scale your market.

20 West Kinzie St.

Chicago, IL 60654

We’re the only Chicago marketing agency with a proven track record of utilizing systematic experimentation, measurement, and optimization to grow businesses across all of Chicago’s growing list of industries.

If you need global spanning capabilities, ranging from an international influencer network to a team of data-driven creatives and SEO focused copywriters, we provide a custom tailored experience to scale your market.

Our approach

From deep dives to broad appeal.

We believe that every campaign we work on is an opportunity to improve our skills and learn something new. We've worked for brands in dozens of verticals and developed deep expertise across a myriad of industries.

We not only bring those insights to our clients working within those verticals, but discover ways to apply lessons across the board, improving effectiveness for all of our clients.

It is exactly this approach that has allowed us to create innovative marketing and public relations campaigns that raise our clients and the entire industry to another level.

How we work.

Your background + our data.

We always begin our client partnerships with a closely collaborative merging of insights. We take your invaluable industry experience and then combine it with our extensive mass media analysis. Through social media listenings, surveys, and focus groups, we develop comprehensive understandings of your market, your competition, and your opportunities for expansion to deliver data-driven, effective campaigns that hit agreed-upon KPIs to reach our shared goals.

What makes us different?

FAQ

What is your marketing agency’s approach to day-to-day client management for Chicago brands?

Our account management systems, procedures, and teams are designed around four fundamental principles:  be proactive, responsive, flexible, and transparent.

When put together, these four principles give us the ability to have rapid feedback loops with our Chicago clients.  That’s why our clients call us a rapid-strike agency. For example, When a famous cat brand gave us two weeks notice to create a global activation (because no other agency could work that fast) we reached out to existing sponsors with a great partnership plans, created a series of videos from conception through final production working on a 24/7 production schedule, responded quickly to client feedback, and provided transparency every step of the way. These four principles allowed us to do this.

How does your marketing agency collaborate with other Chicago agencies?

Let's just say we play very well with others. Whether we're the lead agency, part of a team of agencies, or being brought in to fill a gap in other's capabilities, our team oriented approach translates perfectly to working with other creatives and digital marketers. This has helped us build up trust across the Chicago area. We’ve earned a reputation as a flexible partner that can assume new and changing agency roles as circumstances change.

How do you staff your Chicago marketing teams?

Chicago is chock full of talent and we're great at picking out the best of the best, giving them the resources they need for success, and putting them against initiatives that will help them shine. Our resource allocation and management process is a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout our campaigns, our Chicago team works shoulder-to-shoulder to produce an end-to-end result that crosses disciplinary boundaries.  Since we’re a unique hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply aren’t possible for more traditional agencies.

How do you respond to emerging news stories and cultural trends in Chicago and beyond?

Mass media and social media are consistently evolving, getting faster and more spontaneous by the day. Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. We use these insights to make course corrections to our original marketing plan, all while making sure it ladders back to our established goals and wireframe to ensure core brand messaging remains while creating innovative content fast.

It's critical for digital marketing companies to stay on-trend at all times. We know that to do that we have to be out in the world, experiencing life, and turning those personal experiences into brilliant ideas for our clients. So whether we're catching the Cubs at Wrigley, having a drink at The Library, or restaurant hopping during Restaurant Week, we're soaking up all the sights and smells of this vibrant city and applying it to our work. We even have a Slack channel where we share all the great new ideas we've come up with while living in this amazing town. 

How do you onboard new Chicago marketing clients?

Most of our client work starts with a 21-day onboarding plan that is custom-tailored to the each client and unique to each discipline. We've systematized this approach over time to near perfection.  But we also understand that each Chicago client has its own needs, and we are sensitive to that.  We take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands.  We’ll establish meeting schedules, a reporting cadence, and key role assignments.  Our goal is to be proactive and take the necessary action steps without you having to ask.

What is your marketing agency’s approach to day-to-day client management for Chicago brands?

Our account management systems, procedures, and teams are designed around four fundamental principles:  be proactive, responsive, flexible, and transparent.

When put together, these four principles give us the ability to have rapid feedback loops with our Chicago clients.  That’s why our clients call us a rapid-strike agency. For example, When a famous cat brand gave us two weeks notice to create a global activation (because no other agency could work that fast) we reached out to existing sponsors with a great partnership plans, created a series of videos from conception through final production working on a 24/7 production schedule, responded quickly to client feedback, and provided transparency every step of the way. These four principles allowed us to do this.

How does your marketing agency collaborate with other Chicago agencies?

Let's just say we play very well with others. Whether we're the lead agency, part of a team of agencies, or being brought in to fill a gap in other's capabilities, our team oriented approach translates perfectly to working with other creatives and digital marketers. This has helped us build up trust across the Chicago area. We’ve earned a reputation as a flexible partner that can assume new and changing agency roles as circumstances change.

How do you staff your Chicago marketing teams?

Chicago is chock full of talent and we're great at picking out the best of the best, giving them the resources they need for success, and putting them against initiatives that will help them shine. Our resource allocation and management process is a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout our campaigns, our Chicago team works shoulder-to-shoulder to produce an end-to-end result that crosses disciplinary boundaries.  Since we’re a unique hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply aren’t possible for more traditional agencies.

How do you respond to emerging news stories and cultural trends in Chicago and beyond?

Mass media and social media are consistently evolving, getting faster and more spontaneous by the day. Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. We use these insights to make course corrections to our original marketing plan, all while making sure it ladders back to our established goals and wireframe to ensure core brand messaging remains while creating innovative content fast.

It's critical for digital marketing companies to stay on-trend at all times. We know that to do that we have to be out in the world, experiencing life, and turning those personal experiences into brilliant ideas for our clients. So whether we're catching the Cubs at Wrigley, having a drink at The Library, or restaurant hopping during Restaurant Week, we're soaking up all the sights and smells of this vibrant city and applying it to our work. We even have a Slack channel where we share all the great new ideas we've come up with while living in this amazing town. 

How do you onboard new Chicago marketing clients?

Most of our client work starts with a 21-day onboarding plan that is custom-tailored to the each client and unique to each discipline. We've systematized this approach over time to near perfection.  But we also understand that each Chicago client has its own needs, and we are sensitive to that.  We take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands.  We’ll establish meeting schedules, a reporting cadence, and key role assignments.  Our goal is to be proactive and take the necessary action steps without you having to ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.