Toronto Marketing Agency

About us.

We make your marketing more efficient, scalable, and effective

We're Toronto's first full-service marketing agency applying growth marketing principles to every marketing discipline we do. Our work is grounded in data, providing your brand with the marketing insights needed to scale.

But we're more than just data-driven, we're creatively engaging. Our team of copywriters, designers, and marketing strategists are data mavens themselves, creating marketing campaigns that are as creative as they are insightful.

240 Richmond St.

Toronto, ON M5V 2C5

We're Toronto's first full-service marketing agency applying growth marketing principles to every marketing discipline we do. Our work is grounded in data, providing your brand with the marketing insights needed to scale.

But we're more than just data-driven, we're creatively engaging. Our team of copywriters, designers, and marketing strategists are data mavens themselves, creating marketing campaigns that are as creative as they are insightful.

Our approach

Emotional storytelling with rigorous testing.

We believe in both "left brain" and "right-brain" thinking. Our Toronto data science teams conduct A/B testing of key messaging, analyze conversion rates, and measure key performance indicators(KPIs) and return on investment.

Our Toronto creative teams use narrative storytelling, psychological triggers, and emotional activation to help make content more "sticky".

We use this combination of inspiration and analysis to help our clients grow faster.

How we work.

Storytelling + Digital Speed

No matter how digitized or quantized the world gets humans will still yearn for great stories. We are storytellers who recognize that the medium is changing, but the messages are timeless. We combine the two. Using our own digital innovations and those of those we admire, we reach audiences never previously dreamed of. But our stories are universal, our messages resonate on a human level. That's how we're so effective. Real stories through digital approaches.

What makes us different?

FAQ

What is your marketing agency’s approach to day-to-day client management for Toronto brands?

We build our account management systems, procedures, and teams around our four fundamental principles: proactivity, responsiveness, flexibility, and transparency.

In their entirety, these four principles create a quick direct link to feedback with our Toronto clients. That's exactly the reason why we're famous for being a rapid-strike agency: when a famous Toronto dog brand came to us asking for help in creating a global activation with a bit under 2 weeks notice — because another agency was unable to execute quick enough — we quickly reached out to an existing sponsor with a partnership plan, created a series of video scripts and responded immediately to brand feedback, mobilizing our internal film crew in a flexible production schedule including overnight video editing and transparently reporting our progress with every step.

How does your marketing agency collaborate with other Toronto agencies?

We collaborate with other Toronto agencies in three main ways: as a lead agency, an agency council member, and by doing fill-in work. This approach allows us to build trust with our colleagues. We've earned a reputation as an easy to work with and flexible partner that is able to form to change and assume new agency roles as circumstances evolve. You'll find us hard at work all day long among our Toronto agency peers and then heading over to happy hour afterwards.

How do you staff your Toronto marketing teams?

By managing human and technology resources, we're able to ensure the correct resources and skill sets are matched with each initiative. Our resource allocation and management includes a four-step system: comprehensive brainstorming, task breakdown, resource alignment, and resource allocation.

With every campaign, our Toronto teams work closely — often in the same room to promote cohesiveness — producing an end result that always crosses disciplinary boundaries. Since we're a unique mix of a local agency with global reach, we're able to combine vertical integration with the capability to make quick course corrections that just aren't possible for traditional agencies.

How do you respond to emerging news stories and cultural trends in Toronto and beyond?

Todays mass media and social media landscapes are spontaneous and play a huge role in our daily approach. Our in-house creative, analytics, and social media teams are consistently monitoring real-time Google search data, YouTube plays, Twitter hashtags, and news headlines to identify trending conversations and point out cross-channel insights. By working within the frameworks of our developed marketing plan, we're able to make course corrections based on what is currently trending while still connecting the conversation back to our fundamental brand messaging goals.

Being on trend means getting inspiration from anywhere and everywhere. Whether our team is gazing down at the city from the CN tower, enveloping themselves with history at the Royal Ontario Museum, or taking a day trip to one of the 13 Toronto Islands, the TOP team members love enjoying life while making sure to remain observant and synthesize. We post messages to each other in Slack when we've discovered something new that can be used in our work.

How do you onboard new Toronto marketing clients?

Our clients tend to begin with a 21-day onboarding plan, custom-tailored to each individual client. We begin with an onboarding process that is unique to specific discipline, which we have systematized and enhanced over time. However, we also understand that every Toronto client has their own specific, and we make sure to remain sensitive to that fact. During the onboarding process, we make sure to take stock of our client's communicaation preferences and choose the best suited tools from our varied selection of technologies to fit the client's demands. We establish meeting schedules, a reporting cadence, and essential role assignments. Our top goal is to remain proactive and take all necessary action steps before you even have to ask.

What is your marketing agency’s approach to day-to-day client management for Toronto brands?

We build our account management systems, procedures, and teams around our four fundamental principles: proactivity, responsiveness, flexibility, and transparency.

In their entirety, these four principles create a quick direct link to feedback with our Toronto clients. That's exactly the reason why we're famous for being a rapid-strike agency: when a famous Toronto dog brand came to us asking for help in creating a global activation with a bit under 2 weeks notice — because another agency was unable to execute quick enough — we quickly reached out to an existing sponsor with a partnership plan, created a series of video scripts and responded immediately to brand feedback, mobilizing our internal film crew in a flexible production schedule including overnight video editing and transparently reporting our progress with every step.

How does your marketing agency collaborate with other Toronto agencies?

We collaborate with other Toronto agencies in three main ways: as a lead agency, an agency council member, and by doing fill-in work. This approach allows us to build trust with our colleagues. We've earned a reputation as an easy to work with and flexible partner that is able to form to change and assume new agency roles as circumstances evolve. You'll find us hard at work all day long among our Toronto agency peers and then heading over to happy hour afterwards.

How do you staff your Toronto marketing teams?

By managing human and technology resources, we're able to ensure the correct resources and skill sets are matched with each initiative. Our resource allocation and management includes a four-step system: comprehensive brainstorming, task breakdown, resource alignment, and resource allocation.

With every campaign, our Toronto teams work closely — often in the same room to promote cohesiveness — producing an end result that always crosses disciplinary boundaries. Since we're a unique mix of a local agency with global reach, we're able to combine vertical integration with the capability to make quick course corrections that just aren't possible for traditional agencies.

How do you respond to emerging news stories and cultural trends in Toronto and beyond?

Todays mass media and social media landscapes are spontaneous and play a huge role in our daily approach. Our in-house creative, analytics, and social media teams are consistently monitoring real-time Google search data, YouTube plays, Twitter hashtags, and news headlines to identify trending conversations and point out cross-channel insights. By working within the frameworks of our developed marketing plan, we're able to make course corrections based on what is currently trending while still connecting the conversation back to our fundamental brand messaging goals.

Being on trend means getting inspiration from anywhere and everywhere. Whether our team is gazing down at the city from the CN tower, enveloping themselves with history at the Royal Ontario Museum, or taking a day trip to one of the 13 Toronto Islands, the TOP team members love enjoying life while making sure to remain observant and synthesize. We post messages to each other in Slack when we've discovered something new that can be used in our work.

How do you onboard new Toronto marketing clients?

Our clients tend to begin with a 21-day onboarding plan, custom-tailored to each individual client. We begin with an onboarding process that is unique to specific discipline, which we have systematized and enhanced over time. However, we also understand that every Toronto client has their own specific, and we make sure to remain sensitive to that fact. During the onboarding process, we make sure to take stock of our client's communicaation preferences and choose the best suited tools from our varied selection of technologies to fit the client's demands. We establish meeting schedules, a reporting cadence, and essential role assignments. Our top goal is to remain proactive and take all necessary action steps before you even have to ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.