We’re the first LA Area marketing agency applying growth marketing principles of experimentation and measurement to all core agency disciplines.
TOP = Test + Optimize + Perform
From the Venice to Burbank, we help LA companies market at scale
We’ve been California dreamin’ since day one. Though our roots are in San Francisco we quickly headed south to soak up the sun and get in touch with some of the most innovative companies and visionary founders in the world. This allows us to have a front row seat and keep our fingers on the pulse of the latest marketing trends. We’re consistently first movers on emerging digital marketing and social media platforms, too.
Our client relationship starts with a close collaboration on your internal team’s key messages and biggest needs. From there, our brand strategists will help uncover the “white space” that separates your from your competitors. Angelinos are always busy so we have to make our messages as engaging as possible. We prioritize the end audience, their needs, and their specific use cases to break through the noise and ensure our messages aren’t being blown away by the Santa Anas.
Our marketing experts use mass media analysis, social media listening, surveys, and focus groups to find the best angles to attack the competition. Our brands seek us out because they know they need in-depth marketing research to understand their competitive strengths and weaknesses in the marketplace, and we can deliver.
What if your brand needs world-class digital marketing that integrates seamlessly with non-digital tactics? At TOP, our team of landing page optimizers, pay-per-click experts, and keyword researchers work side-by-side with broadcast media buyers, out-of-home planners, and our full creative team for a truly integrated 360-degree marketing experience.
All of this is in the service of driving conversions and increasing revenue. We create psychological triggers that make content ideas sticky, and activate key emotions. We do this by leveraging the power of calendar-based marketing which has been proven to increase consumer awareness and convince them and key influencers to take action right now.
We’ve also gleaned the best practices tat have made LA startups successful from Pasadena, Long Beach, and across the LA area. We implement agile software development systems to work in a series of systematic “sprints” totally aligned with key drive periods. Thanks to this approach we’ve been able to create a high level of productivity and the kind of flexibility that allows for course corrections on a dime, anytime, with epic results.
The result is an LA marketing agency with the soul of a fast-growing tech startup and the global reach of a best-in-class enterprise. Let’s hike through Griffith Park and come up with the next great marketing campaign.
We are full-service
We work expertly across more than 35 disciplines. We organize them into 7 functional groups — including advertising, branding, commerce, communications, creative, digital, and growth. One thing you will never see at TOP are independent silos, our LA team structures its work cross-functionally with deep integration and a common set of processes and metrics.
We are data-driven
There is so much power in data if you work hard enough and know how to ask the right question. We A/B test everything from PR pitches to brand messaging guidelines to digital landing pages. Then we share the data with our LA clients giving them the best insights we can into how to improve their reach and broaden their customer base. Because we know that better data means better insights. If you don’t measure, you can’t optimize.
We are growth-focused
Growth marketing principles are applied to every one of our disciplines and we're the first LA marketing agency to do this at this scale. We help our clients see the benefit of this as well because we know its not only critical to climb fast in the LA market, but to be sure that as you're climbing, your ladder is up against the right wall. This growth-focused approach is literally in our name: We’re TOP — and that means we Test, Optimize, and Perform at scale.
We have global reach
Our integrated marketing campaigns have been run on 6 continents and in 25 countries around the world. You'd be hard pressed to find a leading market where we haven't made our mark or put our boots on the ground. As an LA-based marketing agency we can laser target in LA and then broadcast our optimized message to London, Hong Kong, Sydney, and São Paulo.
We work as one team
When you work with TOP across disciplines or countries, everyone on of our teams get to know your business and are able to provide value. From LA to Sydney and back again, we work as one cohesive team — including our project management approach to our global execution to our quarterly P&L statements.
We love Los Angeles brands
Each day when we’re looking for parking on Hollywood Boulevard, we ask ourselves one deceptively simple question: If a marketing agency never existed before, how would we invent it using the tools and technology of today?
The answer is TOP. We believe in the power of great storytelling when it is married with rigorous testing. Regardless of which marketing agency discipline we’re working in, our San Francisco marketing teams are conducting multivariate testing of key stories and messaging (A/B testing across multiple dimensions), analyzing the conversion rates, and then scaling up the “winning” story ideas and key messages to reach key KPIs and achieve higher ROI. We share those insights with our clients helping them understand how a data driven approach will lead to their optimal product story.
We’re also channel and platform agnostic, and important key to thriving in LA. On any given day you’ll find us managing a hot new SaaS company’s LinkedIn presence, shooting a crisp viral video for a scrappy wearables start-up, hashing out SEO strategy for a local brick-and-mortar B2B business, rebranding a global CPG brand, or organizing a world-changing CSR campaign.
Just because we work in LA, doesn’t mean we spend all day behind a screen. Our experiential marketing and events planning team has hosted everything from viral man-on-the-street style stunts in Venice Beach to million dollar conferences in the convention center. Everything we do keeps the customer or consumer top of mind.
What is your marketing agency’s approach to day-to-day client management for LA area brands?
Our account management systems, procedures, and teams are built around around four fundamental principles: be proactive, responsive, flexible, and transparent.
These principles allows us to create rapid feedback loops with our LA clients. This is earned us a reputation for being a rapid strike agency. For instance, a famous cat brand which shall remain nameless reached out to us with just two weeks to create a global activation from scratch. We immediately went into rapid strike mode and proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way.
How does your marketing agency collaborate with other LA agencies?
We don't just have a reputation for fast work, we are good partners as well. Whether we're the lead agency, a cooperating agency, or hired to fill in some gaps here and there, our team oriented approach builds trust with our colleagues. We work collaboratively with other agencies in three primary ways: as lead agency, as an agency council member, and by doing fill-in work. Our team-oriented approach builds trust with our colleagues. We’ve earned a reputation as a flexible partner that can assume new and changing agency roles as circumstances change.
How do you staff your LA marketing teams?
We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative. LA has no shortage of talent and we are always looking to expand our roster with the best this sunny city has to offer. When it comes to resource allocation and management we implement is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
Throughout our campaigns, our LA teams work shoulder-to-shoulder to produce an end-to-end result that crosses disciplinary boundaries. We can do this because we're a unique hybrid of local agency with global scale so we can combine vertical integration with the ability to see changes coming down the pike and make rapid course corrections that simply aren’t possible for more traditional agencies.
How do you respond to emerging news stories and cultural trends in LA and beyond?
The LA media market is as fast and dynamic as any on Earth so it clearly plays a major role in our day-to-day approach. We have in-house data scientists, creative, and social media teams that constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. Then we identify trends that your company should be capitalizing on and ways to do it that fit into our existing plan and connect the conversation always back to our core messaging goals and audiences.
But that doesn't mean we're always sitting behind a screen. So much of being on-trend means being out in the real world, experiencing life and mining it for inspiration that we can bring back to our clients. So whether we're hiking through Runyon Canyon or catching the late show at UCB you'll find TOP team members enjoying themselves while constantly observing and synthesizing. We’ll post Slack messages to each other with something new we’ve just discovered that we can use in our work.
How do you onboard new LA-area marketing clients?
We use a 21-day onboarding plan that is custom-tailored to the each client and unique to each discipline. We've systematized and perfected this approach over many years and countless campaigns. But every LA client is different so we make sure that the their needs are being met by our onboarding process. We take stock of our client’s communication preferences, select the best tools from among our wide array of technologies to fit the client’s demands, and establish meeting schedules, a reporting cadence, and key role assignments. Our goal is to be proactive and take the necessary action steps without you having to ask.
Our Local Services
- Los Angeles Crisis Communications
- Los Angeles Digital Marketing
- Los Angeles Experiential Marketing
- Los Angeles Influencer Marketing
- Los Angeles Public Relations
- Los Angeles SEO
- Los Angeles Social Media
- Los Angeles UI UX Design
- Los Angeles Video Production
- Los Angeles Web Design
- TOP Los Angeles Branding Agency