Brand Strategy Agency
We work with new brands, existing businesses, and agencies to drive their strategy towards exponential growth rapidly with world-class services.
About Us
We turn your brand into a household name
We know that a business or product is only as good or as popular as its brand. Too often, organizations focus on only one piece of the puzzle, failing to recognize that both are interconnected.
Whether you are launching a new product or business or struggling to make hay with an existing entity, we can provide you with the team, experience, and expertise to take you to the next level. Our brand insights will illuminate a path forward and our on-the-ground capabilities will help you tread that path to success.
We know that a business or product is only as good or as popular as its brand. Too often, organizations focus on only one piece of the puzzle, failing to recognize that both are interconnected.
Whether you are launching a new product or business or struggling to make hay with an existing entity, we can provide you with the team, experience, and expertise to take you to the next level. Our brand insights will illuminate a path forward and our on-the-ground capabilities will help you tread that path to success.
Our Approach
We use data and emotions to make deeper connections
As a decade-old brand strategy agency, we have witnessed it being proven time and time again that being the price leader or having the best product does not guarantee success. Rather, the companies that make emotional connections with their audience, drive engagement, and best communicate their vision become market leaders and industry disrupters.
We work with closely your leadership team, your employees, and your partners to lay the foundation that sets your overall strategy. From growth goals to product value propositions to customer engagement and loyalty programs, we design all aspects of brand strategy that highlight and maintain your competitive advantage.
How We Work
Going the extra mile with your strategy
We believe that your brand strategy is more than your name, logo, product, or website. As a full-service brand strategy agency, we understand that a well-defined brand strategy will determine your company mission, vision, values, and the emotions you evoke in your customers.
It is crucial to know your voice and lay a clear foundation to build trust with customers for the long haul. Unlike other brand strategy agencies that have straightforward limited solutions, we work with brands to realize their purpose by setting clear goals of what they want to do and become.
Clear Strategies
We help companies establish thought leadership and develop data-driven brand strategy
Our experienced team uses data, research, and audience insights to help you set expectations for what your brand should be, and then helps you execute plans to avoid pitfalls and common missteps along the way. TOP’s Brand Strategy services include:
- Full-Service Brand Strategy
- Brand Strategy Training
- Dedicated Brand Strategy Specialists
- Wide experience from startups to local service providers
Because Brand Strategy encompasses nearly all aspects of your business, TOP works with stakeholders at all levels to communicate your brand’s goals and how each member of the team plays a part. We also help you communicate your story and unique position to the media through press outlets, social network channels, and community influencers that reflect your brand in the best light.
Whether you are an established brand that needs to evolve or an emerging company hoping to be the next big thing, TOP captures your vision and helps you achieve your potential.
Our Values and Beliefs
We are strategic
We help you set functional and intentional goals that clearly align with your company's mission, vision, values, and growth plan.
We are consistent
We set a harmonious tone and brand voice that spans across all content, media, and messaging to continuously enhance your brand.
We are insightful
We use market research, competitive data, and audience metrics to give you a clear understanding of your brand's positioning and potential.
We influence the influencers
We build relationships with social media and industry influencers who best align with your brand and will help you establish yourself as an industry leader.
We are flexible
We constantly optimize and make adjustments to ensure your brand maintains its trajectory for growth and market dominance.
Our Brand Strategy Capabilities
Storytelling
We help you tell your story in a unique and engaging way no matter the medium, platform, or channel. Our brand strategy experts devise everything from messaging to execution to portray your brand in a truly immersive way.
Product Launches
Our brand strategy specialists have decades of experience in helping brands launch their new products and services and hit the market by a storm.
Rebranding
TOP specializes in working with brands of all shapes and sizes into rebranding their presence and gaining ground over their legacy identities.
Internal Branding
We are a modern-age brand strategy agency which can help you choose the right messaging for your internal branding, to connect and engage with employees and stakeholders at the highest level.
Why Choose TOP?
Making your brand stand out in the marketplace
Let's take your brand to the next level
Competitive awareness
TOP's data and insights let you know what your competitors are doing and what adjustments you can make to stand out.
Customer loyalty
Reward the customers that have stayed with you while building programs that will attract new customers to your brand.
Tools and technology
TOP stays ahead of trends and market intelligence to constantly optimize your Brand Strategy and increase performance.
19%
The percentage of companies fully benefiting from the data in their PR efforts.