Crisis communications is your first line of defense when threats to your business and your reputation emerge. Whether the threats arise from an internal issue or are aimed at your brand from an external source, having a thorough and considered crisis communications plan in place is the very first step toward weathering the storm. At TOP, we’ve worked through many crisis situations on behalf of our clients and have helped to mitigate the risk, change the narrative, and in many cases, help clients emerge stronger than they were before the threat.
- Crisis Strategy Planning
- Risk Assessment
- Crisis Media Training
- Social Media Crisis Management
- Crisis Communications Plan Execution
The most surefire way to avoid a crisis situation is to avoid one to begin with through proactive risk assessment that helps to inform communications strategies. However, not all threats can be predicted and when they arise, there are a few key components that are essential to any crisis communications plan.
The most critical component of a crisis communications plan is structuring the right team that can be mobilized immediately when a threat emerges. These include all relevant stakeholders, decision-makers, and support staff needed to respond to a crisis immediately and decisively. At TOP, we’ve helped companies put together crisis communications task forces capable of responding to risks BEFORE they become full-on crises.