Crisis Communications Agency

About us.

We navigate any storm and bring you safely into port

We get it, stuff happens. In today's 24/7, 365 news and social media landscape, a cottage industry of crisis seekers has arisen. We have a team of seasoned professionals from the PR and political world who are adept at navigating any challenge your brand or business my face. 

Whether you need to get ahead of a negative story or react in real time to an evolving situation, our rapid response and crisis management plans will position you to react the right way, fast, and weather the storm. 

We get it, stuff happens. In today's 24/7, 365 news and social media landscape, a cottage industry of crisis seekers has arisen. We have a team of seasoned professionals from the PR and political world who are adept at navigating any challenge your brand or business my face. 

Whether you need to get ahead of a negative story or react in real time to an evolving situation, our rapid response and crisis management plans will position you to react the right way, fast, and weather the storm. 

Our approach.

Being Proactive, Not Reactive Long Before Threats Emerge

Crisis communications is your first line of defense when threats to your business and your reputation emerge. We mitigate risk through proactive risk assessments that inform communications strategies and allow for risk management to occur before it becomes a problem. However, not all threats can be predicted and when they arise, there are a few key components that are essential to any crisis communications plan.

Structuring the right team ahead of time with clearly defined roles that can be mobilized immediately when a threat emerges is a critical step shaping the narrative. This approach includes identifying and training all relevant stakeholders, decision-makers, and support staff needed to respond to a crisis immediately and understanding your brand's vulnerabilities before they become acute crises. 

How we work.

Inventing the Strategies of  Global 21st Century PR

The news cycle doesn't rest and neither do we. From the moment we begin our onboarding to the placement of your most impactful news stories, and beyond, we are constantly learning, testing, optimizing, and scaling the stories that will make your brand grow fast. We do our research and provide a deep dive into your business so we will feel like an extension of your team from day one. 

We have the resources and talent to create one-of-a-kind PR strategies and the cutting-edge tools needed to flawlessly execute and exceed KPIs. We use our blueprint system to not only react to news, but to create it, and our in-house data team is constantly discovering fascinating, news-worthy insights that can help your brand stand out. When the tools we need to create a massive impact doesn't yet exist, we invent it. Our goal is to not only show what a truly global, 21st century public relations agency could be, but to define it. 

Not your traditional Crisis Comms company

Be ready when threats emerge with a Crisis Communications Expert

Crisis communications is your first line of defense when threats to your business and your reputation emerge. Whether the threats arise from an internal issue or are aimed at your brand from an external source, having a thorough and considered crisis communications plan in place is the very first step toward weathering the storm. At TOP, we’ve worked through many crisis situations on behalf of our clients and have helped to mitigate the risk, change the narrative, and in many cases, help clients emerge stronger than they were before the threat.

  • Crisis Strategy Planning
  • Risk Assessment
  • Crisis Media Training
  • Social Media Crisis Management
  • Crisis Communications Plan Execution

The most surefire way to avoid a crisis situation is to avoid one to begin with through proactive risk assessment that helps to inform communications strategies. However, not all threats can be predicted and when they arise, there are a few key components that are essential to any crisis communications plan.

The most critical component of a crisis communications plan is structuring the right team that can be mobilized immediately when a threat emerges. These include all relevant stakeholders, decision-makers, and support staff needed to respond to a crisis immediately and decisively. At TOP, we’ve helped companies put together crisis communications task forces capable of responding to risks BEFORE they become full-on crises.

Our Values and Beliefs

FAQ

Why Hire a Crisis Communications Agency?

Preparation is the most important aspect of a successful effort and the biggest value a crisis communications company can provide. A crisis communications agency will help craft the right messages, know where and how to deploy them, create written statements for c-suite and board members, provide talking points and media training for spokespeople, and use their network of journalists to ensure your voice is heard.

How can a Public Relations agency help your business?

Some crises are actually opportunities in disguise, offering a chance for your brand to inform and educate the public at a moment when they are paying closer attention than usual. Dowsing the landscape with information that supports the company’s efforts serves as a form of fire fighting, stopping the spread of negative news.

How will crisis preparation reduce the impact of negative stories?

Preparing for a crisis can help coalesce your overall messaging by making your brand highly attuned to potential threats in time to position yourself to avoid them outright. A thorough risk assessment and crisis communications strategy will give your brand the ability to not only respond quickly when crises occur, but to maneuver around them.

Why Hire a Crisis Communications Agency?

Preparation is the most important aspect of a successful effort and the biggest value a crisis communications company can provide. A crisis communications agency will help craft the right messages, know where and how to deploy them, create written statements for c-suite and board members, provide talking points and media training for spokespeople, and use their network of journalists to ensure your voice is heard.

How can a Public Relations agency help your business?

Some crises are actually opportunities in disguise, offering a chance for your brand to inform and educate the public at a moment when they are paying closer attention than usual. Dowsing the landscape with information that supports the company’s efforts serves as a form of fire fighting, stopping the spread of negative news.

How will crisis preparation reduce the impact of negative stories?

Preparing for a crisis can help coalesce your overall messaging by making your brand highly attuned to potential threats in time to position yourself to avoid them outright. A thorough risk assessment and crisis communications strategy will give your brand the ability to not only respond quickly when crises occur, but to maneuver around them.

Our expertise.

  • Crisis Strategy Planning
  • Risk Assessment
  • Social Media Crisis Strategy
  • Internal Engagement
  • Crisis Media Training 

Let's prepare for that crisis together

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.