About us.
Scaling Sydney’s Businesses to a Global Market
Ranked among the top ten cities integrated into the global economy, Australian businesses need a marketing agency with a deep understanding of the locals and the capabilities ready to rapidly scale. At TOP, we’re a unified global team that uses data and deep consumer insights to ensure success in all of your marketing campaigns.
Whether your business is in the manufacturing sector, the tourism industry, or even finance, TOP has the expertise you are looking for. Our capabilities and portfolio encompass everything your next campaign needs from a news-leading data division to an international influencer network and an award-winning production studio. TOP is the one-stop-shop ready to grow your brand to the next level.
Ranked among the top ten cities integrated into the global economy, Australian businesses need a marketing agency with a deep understanding of the locals and the capabilities ready to rapidly scale. At TOP, we’re a unified global team that uses data and deep consumer insights to ensure success in all of your marketing campaigns.
Whether your business is in the manufacturing sector, the tourism industry, or even finance, TOP has the expertise you are looking for. Our capabilities and portfolio encompass everything your next campaign needs from a news-leading data division to an international influencer network and an award-winning production studio. TOP is the one-stop-shop ready to grow your brand to the next level.
Our approach.
Where Emotional Storytelling Meets Leading Analytics
We’re a city recognized by an opera house, of course we value storytelling, but it's when the heart of our creatives meets the brains of our analysts that the magic really happens. Whether we’re helping you expand your business through media coverage, SEO, digital advertising, or even influencer marketing, we root all of our strategies in original data we gather to provide in-depth insights into your consumer’s behavior. We learn everything we can so our creatives then know exactly what kind of content will activate a purchase. Our team of copywriters, graphic designers, and PR experts then position your brand everywhere your target market is and tells them a story they will connect with, ultimately deepening brand loyalty.
How we work.
A Local Partnership with Global Scale
We go out of our way to move past the archaic “client-agency” relationship to form a truly hands on, “thought-partnership” with you and your business. We start with a hands-on, collaborative on-boarding process to determine what your company’s goals are and agree upon the correct KPIs to hit to ensure success. After an intensive data-collection sprint to inform our creatives and strategists, we action on your campaign.
What makes TOP unique is we don’t stop there. We continue to monitor and gather data on performance to then optimize our assets and strategy, all while informing your next campaign with valuable consumer insights.
What makes us different?
We are full service
From public relations to digital marketing, to social media and back again, we work across 35+ disciplines and 7 working groups to create a fully integrated marketing stack that performs.
We live for data
Everything we do is backed by the best data available provided exclusively for you, giving Sydney businesses an advantage over other marketing agencies.
We're focused on growth
We're one of the few fully integrated marketing agencies that apply growth marketing principles to every campaign we create, passing along those cutting-edge tactics to our clients.
We have global reach
We've created integrated marketing campaigns in more than 25 countries on six continents, making us a truly global marketing agency with all of the benefits that come with the best talent the world over.
Frequently Asked Questions
What is your agency's approach to day-to-day client management?
We have built every one of our account management systems, processes, and teams around four fundamental principles: be proactive, be responsive, be flexible, and be transparent. These core components allow us to do more for our Sydney clients because we're always ready to test and optimize our current approaches and adjust our operations to take advantage of real-time opportunities. And with a global team, we literally work round the clock to be available for you 24/7 and partner with you for input every step of the way.
How do you staff for Sydney-based clients?
We are a truly global agency network with team members in dozens of time zones throughout the world. We manage human and technology resources to ensure the right people with the right expertise are deployed at the right time to capitalize on marketing opportunities. This allows us to feel like a local agency, one with a truly global reach, giving us the ability to help your brand reach its goals regardless of where in the world you are or your goals will take you.
How do you respond to emerging trends in news and culture in Sydney and beyond?
Our in-house data analytics team continuously monitors search data, social media trends, news headlines, and other relevant digital channels to identify trending conversations and map cross-channel insights. What makes us unique is we do this throughout the campaign's life-span in order to quickly adjust and optimize mid-strategy in order to be as effective and relevant as possible.
How do you onboard new Sydney-based clients?
We've honed a comprehensive on-boarding plan that is custom-tailored to each client and unique to each discipline. Once we know whether you’re looking to use our award-winning PR team, viral marketing team, content production team, or influencer team, we connect you to meet the exact members who will be helping you grow your brand as well as our local team members. We use the latest marketing and communication tools to stay on top of our client's needs and provide them with exemplary service from day one.
- What is your agency's approach to day-to-day client management?
- How do you staff for Sydney-based clients?
- How do you respond to emerging trends in news and culture in Sydney and beyond?
- How do you onboard new Sydney-based clients?