Sponsorship Marketing Agency

About us.

We make your brand visible at the events that matter.

Our sponsorship marketing team are experts at marrying the right partner to the right event in order to achieve the best possible return on investment. We’re meticulous about understanding your brand so that we can begin to build lasting connections with your audience.

Whether you want to change the perception of your brand or resonate with a new demographic, we can guide you through the many stages of sponsorship marketing and help with insight-led decision making. We can align your brand and build those bridges.

Our sponsorship marketing team are experts at marrying the right partner to the right event in order to achieve the best possible return on investment. We’re meticulous about understanding your brand so that we can begin to build lasting connections with your audience.

Whether you want to change the perception of your brand or resonate with a new demographic, we can guide you through the many stages of sponsorship marketing and help with insight-led decision making. We can align your brand and build those bridges.

Our approach.

Multi-tier sponsorships meets human-driven campaigns

We believe that there is no one-size-fits-all sponsorship. It is always more beneficial (from both a cost and an influence perspective) to leverage multiple mid-sized events or partnerships than to invest entirely in a single, massive sponsorship. Why? Because spreading your brand across multiple events, channels, and influencers allows you to reach more engaged and more targeted audiences ready to make a purchase.

We combine our multi-tier approach to sponsorship with our industry-leading data division to capture personalized market research that informs our creatives. Our in-house copywriters and campaign strategists go on to create emotion-driven narratives that benefit both brands and ensure you come out on top.

The result is a massive campaign that starts with our initial sponsorship and triggers both a more engaged audience as well as future brand partnerships.

How we work.

Optimizing Every Step of the Process

When putting together the best sponsorship marketing campaign for your brand, it all starts with you. We take the time to understand your goals, values, and what makes your customers tick. We identify partners that supplement your brand identity and help you best relate with your target market. 

We evaluate every potential sponsorship partner to make sure that they are the right fit for your brand on several different levels including: overall reach, target audience size, message cohesion, and price. Then we negotiate with those partners on your behalf, calling on years of experience to ensure you get the best return on your investment. 

Finally, we help manage that relationship, working behind the scenes to make sure the partnership goes smoothly and that your message and branding are given what they are due. We can create whole experiential and other marketing campaigns based on these partnerships to optimize the effort. Whether you're looking for an event sponsorship agency for your next campaign, or a sports sponsorship agency to connect your brand with the hometown team, we understand the entire process.

Not your traditional sponsorship marketing company

Sponsorship marketing is one of the most overlooked marketing powerhouses.

Sponsorships are one of the most important components of a well-rounded marketing effort, yet it is often overlooked in favor of other marketing channels. Simply put, sponsorship marketing is a way to tap into the popularity of certain events and market directly to their audience. Sponsorship marketing doesn’t directly promote your company or products, it aligns you with other institutions like sports and entertainment events of which your target audience are also interested in. As a full-service sponsorship marketing agency, TOP is able to provide support through ever step of the process, including:

  • Branded Event Marketing
  • Sports Sponsorship Marketing
  • Sponsored Partnership Evaluation
  • Sponsored Partnership Negotiation
  • Sponsored Brand Partnership Management

TOP’s team of sponsorship experts will help you navigate the often murky waters of sponsorship marketing to ensure that you choose the right partners and the right events to get the most return on investment possible. Collaboratively, we have decades of marketing experience and that can be brought to bear to create an entire sponsorship marketing campaign guaranteed to get results.

Sponsoring events — such as events or sports teams, through a dedicated event sponsorship agency or sports sponsorship agency — is an excellent way to raise brand awareness and to shape consumer attitudes toward your brand. Being aligned with events such as popular music festivals or sporting events, immediately imprints your brand into the minds of your target audiences in a positive way.

Our Values and Beliefs

FAQ

Why Hire a Sponsorship Marketing company?

Having an experienced sponsorship marketing agency in your corner advising or even representing you throughout the entire process will help you choose the right partners, negotiate well, and manage the event process in a way that ensures your brand comes out on top.

How Can Sponsorship Marketing Help My Business?

Sponsoring popular events that align your brand with those events in the minds of your audience, creates positive attitudes towards your brand and builds awareness. Partnering with an event outside of your typical sphere of influence — through an event sponsorship agency — can increase the reach of your marketing program and may even generate positive press coverage.

Will Sponsorship Marketing Boost My CSR Campaign?

Corporate Social Responsibility Campaigns are an important part of a company’s marketing ecosystem. Giving back to the community elicits overwhelmingly positive sentiment not just in your target audience but in the general public. Sponsoring events related to charity or philanthropic organizations is an excellent way to use sponsorship marketing to advance other goals.

How does sponsorship marketing increase my customer base?

Sponsorship marketing is all about being present in the places where new customers already exist. For instance, having a sports sponsorship agency secure a deal with a local team can immediately increase your visibility where it counts. Regardless of whether you’re sponsoring a sporting event or concert, or a philanthropic endeavor, new audiences will associate your brand with something they already consider positive.

How can I get the most out of my sponsorship marketing campaign?

Sponsorship marketing campaigns can be among the most lucrative marketing approaches but employing a comprehensive strategy that includes other disciplines including influencer, public relations, and social media will maximize the impact. 

Why Hire a Sponsorship Marketing company?

Having an experienced sponsorship marketing agency in your corner advising or even representing you throughout the entire process will help you choose the right partners, negotiate well, and manage the event process in a way that ensures your brand comes out on top.

How Can Sponsorship Marketing Help My Business?

Sponsoring popular events that align your brand with those events in the minds of your audience, creates positive attitudes towards your brand and builds awareness. Partnering with an event outside of your typical sphere of influence — through an event sponsorship agency — can increase the reach of your marketing program and may even generate positive press coverage.

Will Sponsorship Marketing Boost My CSR Campaign?

Corporate Social Responsibility Campaigns are an important part of a company’s marketing ecosystem. Giving back to the community elicits overwhelmingly positive sentiment not just in your target audience but in the general public. Sponsoring events related to charity or philanthropic organizations is an excellent way to use sponsorship marketing to advance other goals.

How does sponsorship marketing increase my customer base?

Sponsorship marketing is all about being present in the places where new customers already exist. For instance, having a sports sponsorship agency secure a deal with a local team can immediately increase your visibility where it counts. Regardless of whether you’re sponsoring a sporting event or concert, or a philanthropic endeavor, new audiences will associate your brand with something they already consider positive.

How can I get the most out of my sponsorship marketing campaign?

Sponsorship marketing campaigns can be among the most lucrative marketing approaches but employing a comprehensive strategy that includes other disciplines including influencer, public relations, and social media will maximize the impact. 
Sponsorship Marketing Agency

Why choose TOP?

Sponsoring popular events puts your brand into the same breath as something the people already love.

Every Type of Sponsorship

There are many types of sponsorships that a company can utilize and companies should strive for a balanced portfolio. Whether its sport, entertainment, philanthropic and more, we have the expertise to maximize your ROI.

Sponsorship Marketing Agency

Expertise at Every Point in the Process

From identification, to negotiation, and beyond, TOP has the experience and skill to advise and represent your brand from your first foray to the final product.

Sponsorship Marketing Agency

Strategy Setting

At TOP, we help brands create strategies designed to maximize sponsorship marketing opportunities. As a full-service marketing agency, we're able to bring more than just sponsorship marketing experience to bear on your project.

Sponsorship Marketing Agency

Our expertise.

  • Sponsored Partner Identification
  • Branded event marketing
  • Sports Sponsorship Marketing
  • Sponsored partnership evaluation
  • Sponsored partnership Negotiation
  • Sponsored brand partnership management

Let's scale up this sponsorship

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.