Austin Marketing Agency

Austin + Public Relations

About us.

From Bee Cave to the Domain, we help Austin companies tell their stories

Austin is...unique. A blue bastion nestled in the heart of a deep red state filled with artists, thinkers, dreamers, and tech titans, Austin has earned the right to proudly call itself weird. But the story of Austin is more than taco trucks and rock and roll venues (though both are epic), it's a story of a city growing like few others in the country thanks to the perfect mix of tech and art. 

At TOP, we pride ourselves on being a non-traditional PR agency. We experiment, track, and learn in real time to get the most for our Austin clients. We understand the speed of media and don't two-step around the fundamentals. But we're also not satisfied with doing things the same old ways. We innovate within the PR sphere, adopting new tools, tricks, and processes that make us stand out more than the Austin Motel sign. 

If you're looking for a PR agency that understands Austin, is constantly innovating, and can compete with best of them, we've got you covered. 

Austin is...unique. A blue bastion nestled in the heart of a deep red state filled with artists, thinkers, dreamers, and tech titans, Austin has earned the right to proudly call itself weird. But the story of Austin is more than taco trucks and rock and roll venues (though both are epic), it's a story of a city growing like few others in the country thanks to the perfect mix of tech and art. 

At TOP, we pride ourselves on being a non-traditional PR agency. We experiment, track, and learn in real time to get the most for our Austin clients. We understand the speed of media and don't two-step around the fundamentals. But we're also not satisfied with doing things the same old ways. We innovate within the PR sphere, adopting new tools, tricks, and processes that make us stand out more than the Austin Motel sign. 

If you're looking for a PR agency that understands Austin, is constantly innovating, and can compete with best of them, we've got you covered. 

Our approach.

Austin Public Relations Agency

PR artistry that is backed by data

Many will say that PR is an art not a science, but that doesn't mean science can't promote art. At TOP, we've combined the two approaches into one of the most successful data-backed PR agencies in the country. We utilize our own in-house data operation to develop insights into messaging, audiences, and tactics that no other agency can match, and apply those to creatively concocted media strategies that help Austin companies to scale their outreach. 

This approach means that we are never at a loss for news. We don't wait to incorporate our brands into existing conversations, we create conversations that are newsworthy and interesting specifically for our brands to lead. We do this because we have newsworthy insights that no other agency can claim and the creative strategy chops to turn them into blockbuster messages. The result is a beautiful hybrid of art and science that perfectly mimics what makes Austin such a powerhouse city. 

How we work.

Measurable creativity and proprietary blueprints

When you're inventing the PR agency of the 21st century, it helps to have a system. Ours is built around structured creativity. We recognize that to perfectly marry data and art, we must first understand the many different ways those approaches can mingle. For this we've created our proprietary blueprint system. We took a deep dive into the types of stories that have had the biggest impact for our clients and determined what about them made the difference. Some worked because they had localized geographical data, others worked because we could leverage the founder's story, or dispel a commonly held myth. Sometimes we ask big questions, and other times we offer big, surprising data points. 

We took these insights and developed more than 20 blueprints that guide our message creation, data inclusion, and media audience targets. Within each blueprint is the freedom to think and message creatively, always laddering back to a tested approach with a high likelihood of success. 

Keeping PR Weird, One Austin Story at a Time

This Eclectic City is Growing Up Without Losing It's Edge 

Austin is one of the fastest growing cities in the country with hundreds of businesses large and small and thousands of new people calling it home every day. This means any PR company looking to represent Austin’s diverse business community must remain nimble, strategic, and innovative if it wants to compete. At TOP, we pride ourselves on being a non-traditional PR agency. We’re willing to experiment, track, and learn in order to get the most for our clients.

  • Full-Service PR Campaigns
  • Media Training
  • Dedicated Austin Public Relations Specialists
  • Wide experience from Austin startups to local service providers

Austin is a music mecca where some of the country’s best musicians share stages with abundant local talent. But musicians aren’t the only talented ones in this city. Austin is bursting with some of the most capable and innovative PR professionals in the country, and we’ve mined this powerful pool for the cream of the crop. We’re humble enough not to call ourselves the SRV of PR, but that doesn’t mean you won’t.

TOP has worked with Fortune 500 companies and startups with just 5 employees and everyone in between. We understand the speed at which media operates and don’t two-step around the fundamentals. So we’ve honed our craft on late-night news releases and cut our teeth on reporter relationship building. If you want to stand out in a city that is always changing in remarkable ways, you need a PR agency that’s equally remarkable.

What makes us different?

Make Your Bat City PR Campaign Soar

Our Austin Clients Know the Power of a Strong PR Presence

Austin is the best of both worlds, a cultural touchstone complete with the best music, food, and art in Texas, along with a job creating juggernaut attracting the biggest brands and the best talent in the country. Our Austin office specializes in public relations, influencer marketing, and creative marketing. We’ve worked with companies of all sizes, from scrappy start-ups to Fortune 500 enterprises. If you’re looking to take your digital marketing to the next level, drop us a line.

We got our start as a boutique pr firm with tech PR and its still at the core of everything we do. Many of Silicon Valley’s top incubators — including Y Combinator, TechStars, 500 Startups, and AngelPad recommend us regularly. We are proud to work with dozens of technology startups funded by some of leading venture capital firms in the world including Sequoia Capital, Andreessen Horowitz, Benchmark Capital, Accel Partners, Greylock Partners, Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, New Enterprise Associates, and many more. We’ve worked with many of the largest CPG companies in the Bay Area and beyond, including Big Heart Pet Brands (Milk-Bone, Meow Mix, Natural Balance), Del Monte Foods (Del Monte, Contadina, S&W), and Harmless Harvest.

FAQ

Why Hire an Austin Public Relations company?

Austin is a city full of growth and changes holding on tightly to its off-beat roots. We understand how to market Austin companies locally, nationally, and globally without losing what makes them and this city special.

Local Public Relations For Austin Companies

We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach the Statesman reporter who you know would love your brand.

Everyone Says "Keep Austin Weird" but We Really Are. 

There’s more to Austin than food trucks and live music (though we love both immensely) and our PR professionals have been deep in the culture for years. When we’re not working the phones for our clients, we’re catching a local show at Hotel Vegas (right down the block from our offices), or having an early morning swim at Barton Springs. Austin is a vibrant city with a culture all its own and we couldn’t be prouder to call it home.

Get to know TOP and all that we can do for your company. We’re ready to help you build the biggest Beltway brand.

Why Hire an Austin Public Relations company?

Austin is a city full of growth and changes holding on tightly to its off-beat roots. We understand how to market Austin companies locally, nationally, and globally without losing what makes them and this city special.

Local Public Relations For Austin Companies

We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach the Statesman reporter who you know would love your brand.

Everyone Says "Keep Austin Weird" but We Really Are. 

There’s more to Austin than food trucks and live music (though we love both immensely) and our PR professionals have been deep in the culture for years. When we’re not working the phones for our clients, we’re catching a local show at Hotel Vegas (right down the block from our offices), or having an early morning swim at Barton Springs. Austin is a vibrant city with a culture all its own and we couldn’t be prouder to call it home.

Get to know TOP and all that we can do for your company. We’re ready to help you build the biggest Beltway brand.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.