Austin Public Relations

Your Public Relations Agency should be as connected as you are.

TOP is a 2018 PR Global Award winner.

Talk to an Austin PR Expert
Keeping PR Weird, One Austin Story at a Time

This Eclectic City is Growing Up Without Losing It's Edge 

Austin is one of the fastest growing cities in the country with hundreds of businesses large and small and thousands of new people calling it home every day. This means any PR company looking to represent Austin’s diverse business community must remain nimble, strategic, and innovative if it wants to compete. At TOP, we pride ourselves on being a non-traditional PR agency. We’re willing to experiment, track, and learn in order to get the most for our clients.

  • Full-Service PR Campaigns
  • Media Training
  • Dedicated Austin Public Relations Specialists
  • Wide experience with startups, Fortune 500 companies, and government agencies

Austin is a music mecca where some of the country’s best musicians share stages with abundant local talent. But musicians aren’t the only talented ones in this city. Austin is bursting with some of the most capable and innovative PR professionals in the country, and we’ve mined this powerful pool for the cream of the crop. We’re humble enough not to call ourselves the SRV of PR, but that doesn’t mean you won’t.

TOP has worked with Fortune 500 companies and startups with just 5 employees and everyone in between. We understand the speed at which media operates and don’t two-step around the fundamentals. So we’ve honed our craft on late-night news releases and cut our teeth on reporter relationship building. If you want to stand out in a city that is always changing in remarkable ways, you need a PR agency that’s equally remarkable.

We create news (and not just at South By) 

Austin is a city where news is happening continuously, making it hard for complacent PR agencies to break through. We are never complacent. We create our own news using our 27 proprietary story Blueprints — each representing a proven method for generating media interest and press coverage.

We precision target.

Austin may be a small town at heart, but boy is it growing. And the tech industry is at the vanguard of that growth. we use the latest tools to put ads in the social media feeds of journalists in Top 100 U.S. markets. By pre-seeding our stories, reporters have already heard of our clients before our first pitch reaches their inbox.  

We A/B test.

Austin may be the capital of the Lone Star state but there's more than one way to pitch a story. We write many different versions of a story idea—perhaps 25 different headline variations for a single pitch, test the best ones for each vertical and give each reporter the angle they are most likely to be interested in. 

We work laterally.

Texas is too big a state to pitch one story at a time. While most agencies work sequentially to maximize billable hours, we work on multiple parallel tracks to scale quickly — making us 6X more efficient than a traditional agency.

We optimize timing.

It’s not enough to have a winning headline—the right pitch to the right person will fail if not delivered at the right time. We monitor every interaction with a media contact—adjusting our pitch schedule to increase our odds of conversion. 

Make Your Bat City PR Campaign Soar

Our Austin Clients Know the Power of a Strong PR Presence

Austin is the best of both worlds, a cultural touchstone complete with the best music, food, and art in Texas, along with a job creating juggernaut attracting the biggest brands and the best talent in the country. Our Austin office specializes in public relations, influencer marketing, and creative marketing. We’ve worked with companies of all sizes, from scrappy start-ups to Fortune 500 enterprises. If you’re looking to take your digital marketing to the next level, drop us a line.

We got our start as a boutique pr firm with tech PR and its still at the core of everything we do. Many of Silicon Valley’s top incubators — including Y Combinator, TechStars, 500 Startups, and AngelPad recommend us regularly. We are proud to work with dozens of technology startups funded by some of leading venture capital firms in the world including Sequoia Capital, Andreessen Horowitz, Benchmark Capital, Accel Partners, Greylock Partners, Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, New Enterprise Associates, and many more. We’ve worked with many of the largest CPG companies in the Bay Area and beyond, including Big Heart Pet Brands (Milk-Bone, Meow Mix, Natural Balance), Del Monte Foods (Del Monte, Contadina, S&W), and Harmless Harvest.

Why Hire an Austin Public Relations company?

Austin is a city full of growth and changes holding on tightly to its off-beat roots. We understand how to market Austin companies locally, nationally, and globally without losing what makes them and this city special.

Local Public Relations For Austin Companies

We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach the Statesman reporter who you know would love your brand.

Everyone Says "Keep Austin Weird" but We Really Are. 

There’s more to Austin than food trucks and live music (though we love both immensely) and our PR professionals have been deep in the culture for years. When we’re not working the phones for our clients, we’re catching a local show at Hotel Vegas (right down the block from our offices), or having an early morning swim at Barton Springs. Austin is a vibrant city with a culture all its own and we couldn’t be prouder to call it home.

Get to know TOP and all that we can do for your company. We’re ready to help you build the biggest Beltway brand.

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