We’re the first Minneapolis marketing agency to implant growth key principles of growth marketing — including the process of systematic experimentation and measurement — into all core disciplines of marketing.
TOP = Test + Optimize + Perform
From the Peninsula to the Presidio, we help Twin Cities companies market at scale
With our roots in Minneapolis and the Twin Cities, we’ve seen our fair share of leading companies and exciting startup founders walk through our doors wanting to include us in their upcoming launch that will change the world. Not only do we maintain a firm grasp on leading marketing trends, but we consistently evolve and adapt to perfect emerging digital marketing and social media platforms, too.
At the start of the first day with our clients, we work hand-in-hand with your internal brand team to align on key messages — and brand strategists help you identify opportunities within the“white space” that makes your company the top brand in your industry. Instead of relying on simply blasting your value proposition to those who may or may not care, we prioritize your target audience, their needs, and how your brand can solve them better than the rest.
Need in-depth marketing research to understand your competitive strengths, weaknesses, and strategic opportunities in the marketplace? We’ve got years of experience in using mass media analysis, social media listening, surveys, and focus groups to find the best angles to fill the gaps your competitors leave open.
Need world-class digital marketing that can also integrate seamlessly with traditional marketing tactics? At TOP, our team of landing page optimizers, PPC experts, and SEO researchers work side-by-side with broadcast media buyers, out-of-home planners, and our full creative team to generate a fully-integrated 360-degree marketing experience.
Need to drive more conversions? We create psychological triggers, make content ideas sticky, and leverage the unique power of calendar-based marketing to connect with people on an emotional level — causing consumers, customers, and key influencers to take notice of your brand and feel inspired to act.
We’ve learned from the best performing startups from the University District, the North Loop, Whittier, and across the Twin Cities region. We use principles from agile software development to work in a series of systematic “sprints” that are aligned to periods critical to success. This approach helps us combine high productivity with adaptability to pivot quickly, efficiently, and for maximum impact.
The result is a Minneapolis marketing agency that combines the heart of a fast-growing tech startup and the global reach of a best-in-class enterprise. Let’s get together for a coffee at Misfit Coffee or for a Foulton, and then, perhaps, take your brand to the next level.
We are full-service
Our work spans 35+ disciplines organized into 7 functional groups — including advertising, branding, commerce, communications, creative, digital, and growth. Rather than operating in independent silos, our Minneapolis team structures its with the intent of cross-functional integration with a common set of processes and clearly defined metrics for success.
We are data-driven
We believe that data provides an immense amount of power and insights to those who ask the right questions. We A/B test everything — from PR pitches to brand messaging guidelines to digital landing pages, and we love sharing this data with our Minneapolis and Twin Cities clients. Better data means better insights. If you don’t measure, you can’t optimize.
We are growth-focused
We’re the first Minneapolis marketing agency to apply growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines. The key is not only to climb fast in the Midwest business ecosystem, but also to make sure that our ladder is up against the right wall. This growth-focused approach is literally in our name: We’re TOP — and that means we Test, Optimize, and Perform at scale.
We have global reach
We’ve worked on integrated marketing campaigns in more than 25 countries on six continents. We have boots on the crowd in most leading markets across the world. We’re one of the few Bay Area marketing agencies that can laser target in Minneapolis and then broadcast our optimized message to São Paulo, Sydney, London, Hong Kong, and London.
We work as one team
When you work with TOP across disciplines or countries, you aren’t just getting an introductory email to an adjacent team that doesn’t really understand your business (or what the other team outside of Minneapolis is doing). From the Twin Cities to Sydney, we work as one cohesive team — including our project management approach to our global execution to our quarterly P&L statements.
We love our Minneapolis + Twin Cities brands
Every day we ask ourselves a simple question: If we were to build the first ever marketing agency, how would we leverage today’s tools and technology to build it?
Regardless of which marketing agency discipline we are working in, we believe in the power of great storytelling with rigorous testing. On a daily basis, our Minneapolis marketing teams are conducting multivariate testing of key stories and messaging (A/B testing across multiple dimensions), analyzing the conversion rates, and then scaling up the “winning” story ideas and key messages to reach key KPIs and achieve maximum ROI. Our clients love the insights they get into their optimal product story from the battle tested results of our multivariate testing and data-driven approach.
We’re also a Minneapolis marketing agency that works with you regardless of what channel of platform you operate in. On any given day you’ll find our people shooting a crisp viral video for a scrappy wearables start-up, rebranding a global CPG brand, creating SEO strategy for a local brick-and-mortar B2B business, managing a hot new SaaS company’s LinkedIn presence, or organizing a world-changing CSR campaign.
Just because we work hard for our Minneapolis and the Twin Cities clients doesn’t mean we spend all day stuck indoors at a desk or behind a camera. Our experiential marketing and events planning team hosts everything from viral man-on-the-street style stunts in the Mall of America to back tie events at the city’s top venues— constantly delighting and strengthening the bond you forge with your customers.
What is your marketing agency’s approach to day-to-day client management for Minneapolis brands?
We have built our account management systems, procedures, and teams around four fundamental principles: be proactive, responsive, flexible, and transparent.
As a whole, these four principles create rapid feedback loops with our Minneapolis and Twin Cities clients. That’s why we’re famous for being a rapid-strike agency: When a well-known company came to us asking for help to create a global activation on only two weeks notice (because another agency was unable to execute that fast), we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way.
How does your marketing agency collaborate with other Minneapolis agencies?
We work collaboratively with other agencies in three primary ways: as lead agency, as an agency council member, and by doing fill-in work. Our team-oriented approach builds trust with our colleagues. We’ve earned a reputation as a flexible partner that can assume new and changing agency roles as circumstances change. You'll find us working hard all day alongside our Minneapolis agency partners and then hitting up happy hour at The News Room or snagging empanadas at Boludo after work, too.
How do you staff your Minneapolis marketing teams?
We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative. Our resource allocation and management process is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
Throughout our campaigns, our Minneapolis teams work shoulder-to-shoulder (often in the same room to ensure cohesiveness) to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the flexibility to make adapt and pivot that simply aren’t possible for more traditional agencies.
How do you respond to emerging news stories and cultural trends in Minneapolis and beyond?
The spontaneous nature of today’s mass media and social media landscape plays a significant role in our day-to-day approach. Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, relevant Twitter hashtags, YouTube plays, and local and national news headlines to identify trending conversations and map cross-channel insights. Working within the wireframe of our established marketing plan, we make course corrections based on what is trending as it happens, with the goal of using these trends to highlight your brand's story and increase audience interactions.
Part of being on-trend is also getting inspiration from everywhere. Whether our team is catching a game at Target Field, heading to the Holy Land Bakery, listening to the next great music acts at Icehouse, or taking a walk through Minnehaha Park, you'll find TOP team members enjoying themselves while constantly observing and synthesizing. We’ll often post Slack messages to teammates sharing something new we’ve just discovered that we can use in our work.
How do you onboard new Minneapolis marketing clients?
Most of our client work starts with a 21-day onboarding plan that is custom-tailored to the each client. We start with an onboarding process that is unique to each discipline — one that we’ve systematized over time. But we also understand that each Twin Cities client has its own needs, and we are sensitive to that. During the onboarding process, we take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands. We’ll establish meeting schedules, a reporting cadence, and key role assignments. Our goal is to be proactive and take the necessary action steps without you having to ask.
Our Local Services
- TOP Branding Agency Minneapolis
- TOP Conversion Rate Optimization Minneapolis
- TOP Crisis Communications Agency Minneapolis
- TOP Digital Marketing Agency Minneapolis
- TOP Event Marketing Agency Minneapolis
- TOP Experiential Marketing Agency Minneapolis
- TOP Inbound Marketing Agency Minneapolis
- TOP Influencer Marketing Agency Minneapolis
- TOP Public Relations Agency Minneapolis
- TOP SEM Agency Minneapolis
- TOP SEO Agency Minneapolis
- TOP Social Media Agency Minneapolis
- TOP UI UX Design Agency Minneapolis
- TOP Video Production Agency Minneapolis
- TOP Web Design Agency Minneapolis