Minneapolis Marketing Agency

About us.

We bring data-driven technique to effective storytelling.

We are the only Minneapolis Agency that systematically uses analytics throughout the entire creative process—from campaign research, to performance metrics, to post-launch findings—to deliver cost-effective solutions.

If you need guaranteed performance and KPI’s through rapid experimentation and optimization in order to scale your brand from local to global, we’re here to provide a custom-tailored experience for you.

225 South 6th St

Minneapolis, MN 55402

We are the only Minneapolis Agency that systematically uses analytics throughout the entire creative process—from campaign research, to performance metrics, to post-launch findings—to deliver cost-effective solutions.

If you need guaranteed performance and KPI’s through rapid experimentation and optimization in order to scale your brand from local to global, we’re here to provide a custom-tailored experience for you.

Our approach

Our holy trinity for effective storytelling and massive growth.

The old adage is true: you learn as much from your failures as you do from your successes. We've codified that approach into a proven equation for effectiveness that is so powerful, we put it right in our name: Test + Optimize + Perform.

It's a simple concept that serves as our guiding star. First, we combine our learnings, experience, and assumptions and put them through their paces, trying out different approaches quickly and efficiently to determine the best way forward. Then, we refine that approach to perfection.

Finally, we take the best of what we've learned and scale it for maximum reach and impact.

How we work.

Experiment + revise until perfect.

Our client relationships begin by leveraging your industry expertise and our extensive mass media analysis of social media listening, surveys, and focus groups until we have a comprehensive understanding of your market, competition, and opportunities. We align on key objectives and then our award-winning designers and content strategists work to produce effective campaigns released across digital and traditional platforms. Every launch informs the next through analysis until KPIs are met.

What makes us different?

FAQ

What is your marketing agency’s approach to day-to-day client management for Minneapolis brands?

We have built our account management systems, procedures, and teams around four fundamental principles:  be proactive, responsive, flexible, and transparent.

As a whole, these four principles create rapid feedback loops with our Minneapolis and Twin Cities clients.  That’s why we’re famous for being a rapid-strike agency:  When a well-known company came to us asking for help to create a global activation on only two weeks notice (because another agency was unable to execute that fast), we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way.

How does your marketing agency collaborate with other Minneapolis agencies?

We work collaboratively with other agencies in three primary ways:  as lead agency, as an agency council member, and by doing fill-in work. Our team-oriented approach builds trust with our colleagues. We’ve earned a reputation as a flexible partner that can assume new and changing agency roles as circumstances change.  You'll find us working hard all day alongside our Minneapolis agency partners and then hitting up happy hour at The News Room or snagging empanadas at Boludo after work, too.

How do you staff your Minneapolis marketing teams?

We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative.  Our resource allocation and management process is a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout our campaigns, our Minneapolis teams work shoulder-to-shoulder (often in the same room to ensure cohesiveness) to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the flexibility to make adapt and pivot that simply aren’t possible for more traditional agencies.

How do you respond to emerging news stories and cultural trends in Minneapolis and beyond?

The spontaneous nature of today’s mass media and social media landscape plays a significant role in our day-to-day approach.  Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, relevant Twitter hashtags, YouTube plays, and local and national news headlines to identify trending conversations and map cross-channel insights. Working within the wireframe of our established marketing plan, we make course corrections based on what is trending as it happens, with the goal of using these trends to highlight your brand's story and increase audience interactions. 

Part of being on-trend is also getting inspiration from everywhere.  Whether our team is catching a game at Target Field, heading to the Holy Land Bakery, listening to the next great music acts at Icehouse, or taking a walk through Minnehaha Park, you'll find TOP team members enjoying themselves while constantly observing and synthesizing. We’ll often post Slack messages to teammates sharing something new we’ve just discovered that we can use in our work. 

How do you onboard new Minneapolis marketing clients?

Most of our client work starts with a 21-day onboarding plan that is custom-tailored to the each client.   We start with an onboarding process that is unique to each discipline — one that we’ve systematized over time.  But we also understand that each Twin Cities client has its own needs, and we are sensitive to that.  During the onboarding process, we take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands.  We’ll establish meeting schedules, a reporting cadence, and key role assignments.  Our goal is to be proactive and take the necessary action steps without you having to ask.

What is your marketing agency’s approach to day-to-day client management for Minneapolis brands?

We have built our account management systems, procedures, and teams around four fundamental principles:  be proactive, responsive, flexible, and transparent.

As a whole, these four principles create rapid feedback loops with our Minneapolis and Twin Cities clients.  That’s why we’re famous for being a rapid-strike agency:  When a well-known company came to us asking for help to create a global activation on only two weeks notice (because another agency was unable to execute that fast), we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress each step of the way.

How does your marketing agency collaborate with other Minneapolis agencies?

We work collaboratively with other agencies in three primary ways:  as lead agency, as an agency council member, and by doing fill-in work. Our team-oriented approach builds trust with our colleagues. We’ve earned a reputation as a flexible partner that can assume new and changing agency roles as circumstances change.  You'll find us working hard all day alongside our Minneapolis agency partners and then hitting up happy hour at The News Room or snagging empanadas at Boludo after work, too.

How do you staff your Minneapolis marketing teams?

We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative.  Our resource allocation and management process is a four-step system:  holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout our campaigns, our Minneapolis teams work shoulder-to-shoulder (often in the same room to ensure cohesiveness) to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the flexibility to make adapt and pivot that simply aren’t possible for more traditional agencies.

How do you respond to emerging news stories and cultural trends in Minneapolis and beyond?

The spontaneous nature of today’s mass media and social media landscape plays a significant role in our day-to-day approach.  Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, relevant Twitter hashtags, YouTube plays, and local and national news headlines to identify trending conversations and map cross-channel insights. Working within the wireframe of our established marketing plan, we make course corrections based on what is trending as it happens, with the goal of using these trends to highlight your brand's story and increase audience interactions. 

Part of being on-trend is also getting inspiration from everywhere.  Whether our team is catching a game at Target Field, heading to the Holy Land Bakery, listening to the next great music acts at Icehouse, or taking a walk through Minnehaha Park, you'll find TOP team members enjoying themselves while constantly observing and synthesizing. We’ll often post Slack messages to teammates sharing something new we’ve just discovered that we can use in our work. 

How do you onboard new Minneapolis marketing clients?

Most of our client work starts with a 21-day onboarding plan that is custom-tailored to the each client.   We start with an onboarding process that is unique to each discipline — one that we’ve systematized over time.  But we also understand that each Twin Cities client has its own needs, and we are sensitive to that.  During the onboarding process, we take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands.  We’ll establish meeting schedules, a reporting cadence, and key role assignments.  Our goal is to be proactive and take the necessary action steps without you having to ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.