Successful experiential marketing has three core elements: relevance, originality, and empathy. First, your campaign must be relevant to the target audience. No matter how creative or thought-provoking the experience is, it has to first and foremost reach the people you want it to reach. Second, it must be unique. People will pass right by the same old experience. Creating something original will get you noticed. Finally, it has to make your audience feel something. Empathy is critical to a good experience and your audience must feel your experiential marketing on a level that goes beyond simple utility.
- Product Launches
- Live Event Creation
- Sampling Activities
- Exhibitions and Conferences
At TOP, we specialize in campaigns that hit all three — relevance, uniqueness, and empathy. Our approach is to make each experiential marketing experience simple, surprising, and significant. This mantra is woven through everything we do for our St. Louis clients, from the scrappy startups in Maryland Heights to the major multinationals downtown. And we do it all right here in St. Louis.
We know that it’s not easy to stand out in St. Louis’s competitive business climate. We bring serious creativity and experience to our work, building forward-thinking campaigns that have impact and reach just around the corner or clear across the world. From concept and planning to execution and post-event follow-up, we take a comprehensive approach to ensure you’ll get the biggest bang for your buck.