A superlative experiential marketing campaign must achieve three things: it has to be relevant for the target audience, unique to the individual, and compelling enough to connect to the emotions. First, regardless of how thought-provoking an experience, if it doesn’t reach the right people it will fail. And the “same old” experiences are just that: old. Finally, emotional engagement is critical to a memorable experience, and your audience needs to experience your event, campaign, or sample set on a level that goes beyond mere novelty, to the point where they tell their friends.
Here are a few of the kinds of experiential marketing services that The TOP Agency offers:
- Exhibitions and Conferences
- Product Launches
- Live Event Creation
At TOP, we are experts in all three aspects of successful experiential advertising — relevance, uniqueness, and empathy. We call it, “simple, surprising, and significant.” This mantra is woven through everything we do for our Seattle clients, whether they be scrappy startups on Westlake Avenue or major multinationals. Our ace team has the background and expertise to meet all three goals. And we do it right here in the Emerald City.
Smart business owners know that it takes serious innovation to stand out in Seattle’s complex and dynamic business scene. TOP Agency has years of experience building forward-thinking and revolutionary experiential marketing campaigns We’ve done it around the globe and around the corner from your Seattle business. We optimize all aspects of your Seattle experiential campaign, from concepting and planning to execution and post-event follow-up.