Minneapolis + Branding

Minneapolis’ most innovative branding firm

From McKinley to Tangletown, we’re revolutionizing branding strategy all across The Twin Cities

With more than a century of unmatched success in banking, shipping, and industry, Minneapolis has naturally begun exploring new economic horizons. How can your brand take advantage of this rapid growth phase? When you partner with TOP, our dedicated strategists, data analysts, market researchers, and creative geniuses will develop a branding strategy that resonates with your audience and cements your company’s truly unique market position. From project-based consulting to full brand overhauls, our local experts leverage a wealth of experience to radically transform your business development efforts.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy
  • Content creation
  • Asset design

Our approach at TOP is a proprietary, multi-step strategic process; we’ll tackle challenging questions that reveal how to capitalize on your unique offerings and redefine your KPIs: how is your technology, product, or service novel, or groundbreaking? What consumer needs does it address? Are there other, more cost-effective ways to gain a competitive advantage? Can we test your new, improved messaging not just in the heart of The Mini Apple, but St. Paul, Eau Claire, and Milwaukee? When is the perfect moment to scale nationally, or globally?

When you implement strategies that aren’t tailored to your company’s unique value proposition, you lose precious resources that should be used for elevating your brand. TOP will present an analysis of both your present and future business opportunities, giving you a holistic analysis of keys and obstacles to your radical expansion.

What makes us different?

In The City of Lakes, we dive into the data

We do our homework, because a complete understanding of your market is essential to branding you as a top industry player. The ultimate mission of our brand strategies is straightforward, realistic growth goals, and fiscal decisions that follow from hard facts.

We offer competitive intelligence

We’ll provide a complete analysis of your business with market-ready branding strategies forged from solid analytical evidence, appended with our own experience-based strategic insights.

We unify your approach.

We know a growing business brings growing complexity, so we’ve become experts at realignment; when you keep your business strategy synchronized with your brand strategy, it’s a lot like two world-class cities working together.

Teamwork is everything

By ensuring your management and your front line strategies complement one another for every new branding effort, we foster a team spirit rivaled only by Vikings fans.

A Minneapolis-based strategic engine

We love our Minneapolis clients

With local retail giant Target and close neighbor Best Buy reimagining digital commerce, Minneapolis businesses are at the forefront of a worldwide technological revolution. While tech mandates a rapidly-evolving set of rules for branding, there are core elements of the process that will stand the test of time. Namely, the human factor.

It’s crucial to take stock of the attitudes, beliefs, and motivations of everyone that participates in the success of your company, whether its employees at your Minneapolis headquarters or their colleagues at one of your regional locations. From your thought leadership all the way through your customers and prospects, it’s essential to grasp who’s living your brand ideology.

FAQ

Why Hire a Minneapolis Branding Agency?

A Minneapolis-based branding agency incorporates the bright, welcoming spirit that our people are known for into every project launch, helping your brand make a great impression in ultra-competitive markets such as retail and finance, or build on inroads in heavily-regulated fields like the local healthcare sector. We know the business landscape in MPLS is highly competitive, so brand differentiation is integrated into every strategy that we develop.

Unique Branding Strategy for Minneapolis Companies

Our first steps consist of quantitative and qualitative studies to cover existing knowledge gaps and paint a detailed picture of your audience’s thoughts, feelings, and behaviors. We plug what we discover into a proprietary, data-driven diagnostic model that calculates your brand’s current and potential in-market performance across all channels. This exhaustive process yields the insights that fuel our legendary branding breakthroughs — breakthroughs that generate relationships of worth, more meaningful audience engagement, and improvement in the way your customers work, live, and play.

A Branding Agency That Lives in Minneapolis

We’re not your standard brand strategy agency — which means the value we deliver will unlock huge opportunities. As a global branding firm deeply familiar with a myriad of industries, we help clients in every vertical capitalize on marketplace opportunities and achieve differentiation through positioning, naming, design, and market research. Our team brings together management consultants, brand strategists, communication planners, service design experts, search and social strategists, and digital consultants. Stand apart from the noise and craft a reputation as iconic as the Mall of America.

Why Hire a Minneapolis Branding Agency?

A Minneapolis-based branding agency incorporates the bright, welcoming spirit that our people are known for into every project launch, helping your brand make a great impression in ultra-competitive markets such as retail and finance, or build on inroads in heavily-regulated fields like the local healthcare sector. We know the business landscape in MPLS is highly competitive, so brand differentiation is integrated into every strategy that we develop.

Unique Branding Strategy for Minneapolis Companies

Our first steps consist of quantitative and qualitative studies to cover existing knowledge gaps and paint a detailed picture of your audience’s thoughts, feelings, and behaviors. We plug what we discover into a proprietary, data-driven diagnostic model that calculates your brand’s current and potential in-market performance across all channels. This exhaustive process yields the insights that fuel our legendary branding breakthroughs — breakthroughs that generate relationships of worth, more meaningful audience engagement, and improvement in the way your customers work, live, and play.

A Branding Agency That Lives in Minneapolis

We’re not your standard brand strategy agency — which means the value we deliver will unlock huge opportunities. As a global branding firm deeply familiar with a myriad of industries, we help clients in every vertical capitalize on marketplace opportunities and achieve differentiation through positioning, naming, design, and market research. Our team brings together management consultants, brand strategists, communication planners, service design experts, search and social strategists, and digital consultants. Stand apart from the noise and craft a reputation as iconic as the Mall of America.

Minneapolis services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.