With more than a century of unmatched success in banking, shipping, and industry, Minneapolis has naturally begun exploring new economic horizons. How can your brand take advantage of this rapid growth phase? When you partner with TOP, our dedicated strategists, data analysts, market researchers, and creative geniuses will develop a branding strategy that resonates with your audience and cements your company’s truly unique market position. From project-based consulting to full brand overhauls, our local experts leverage a wealth of experience to radically transform your business development efforts.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy
- Content creation
- Asset design
Our approach at TOP is a proprietary, multi-step strategic process; we’ll tackle challenging questions that reveal how to capitalize on your unique offerings and redefine your KPIs: how is your technology, product, or service novel, or groundbreaking? What consumer needs does it address? Are there other, more cost-effective ways to gain a competitive advantage? Can we test your new, improved messaging not just in the heart of The Mini Apple, but St. Paul, Eau Claire, and Milwaukee? When is the perfect moment to scale nationally, or globally?
When you implement strategies that aren’t tailored to your company’s unique value proposition, you lose precious resources that should be used for elevating your brand. TOP will present an analysis of both your present and future business opportunities, giving you a holistic analysis of keys and obstacles to your radical expansion.