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Top 25 PR Agencies

PR agencies promote brands, businesses & companies through a multi-level coverage strategy that goes beyond media and conventional press releases. Here's a list of the best names in the PR services industry to help your business scalability & reputation management issues.

PR Agency

A good communication strategy and outbound relationship not only attracts new business, but also helps to maintain ties with existing clientele. This is why, worldwide businesses are in dire need of aggressive public relations (PR) services, now more than ever.

A PR agency adopts a two-pronged approach to achieve different goals — either it creates awareness amongst your target audience using strategic methods on social media platforms, or it tells people what they need to know about the brand. Besides media coverage, the norms of PR services go to different levels to achieve certain goals.

 

What is a PR agency?

A public relations (PR) agency is a firm that specializes in press communication. They use their resources, relationships and contacts to connect with press, journalists, influencers and various content artists. These journalists and influencers are hired on special projects for the brands or are used to arrange interviews and covers for the management of the companies.

A PR firm uses press to engage in image management and promotion services for brands, products and services. To do this, they use various strategies to promote the brand through press communication, interviews and social media posts.

Why are PR agencies important?

All companies need reputation management. The best way to build a strong image, reach customers and get lead generation is through a comprehensive PR campaign. Through a series of press and media coverage, social media posts and interviews, brands can tell their story and convey a deeper message to the target customers.

This third-party coverage usually becomes more credible for the brands and creates a long lasting impression for the customers. While other advertisements and activities can be one-time only thing, a regular and consisted PR plan generates more leads for the companies and continues to build the brand for top of mind.

Benefits of a PR agency

A PR agency can provide unique solutions for your brand and work on image and reputation management through various techniques such as the following:

1) Increases credibility:

A third-party press coverage about your brand increases credibility and improves the image of the company. A PR agency works with different journalists to arrange an interview or media coverage for your brand, reaching the target customers without any formal advertisements. This type of coverage builds credibility and customers find it easier to believe in comparison to paid advertisements.

2) Builds brand image:

When customers read about the brand in the press or watch it on social media or television, they are drawn to the products or services and are curious to know more. Press coverage usually builds a long-term brand image and enables a company to reach a wider target audience.

3) Cost effective:

A PR campaign is usually more cost-effective compared to other forms of promotions. Since most press coverage is based on relationship management, companies are able to save money that are paid for advertisements. In the long run, a PR campaign is more effective in attracting customers, therefore proving to be better for the budget as well.

Top 25 PR Agencies

We have shortlisted the top 25 PR agencies to date. They are known for their goals-oriented strategies and a failsafe plan for their respective worldwide clients.

1. TOP Agency

Top Agency

Location: San Francisco, Austin, New York

Year Founded: 2018

Company size: 100

TOP Agency is a U.S based full-stack digital marketing and public relations agency providing services such as content marketing, digital marketing, SEO, multi-level public relations and vice versa. As one of the best PR agencies around, TOP Agency’s strategies vary with their clients. The usual approach begins with the multi-domain level, where client requirements and their historic data is taken into account. A strategy is then created using the core weaknesses and strengths of the company to improve its reputation and communication between its stakeholders and overall customers.

For more details, check out the company’s PR services page.

Client List:

  • UCLA
  • Brainly
  • National PTA
  • FlipGive

 

2. Channel V Media

Location: New York

Year Founded: 2008

Company size: 18

Channel V media is a PR agency with partners in 41 markets, making the agency one of the top PR agencies. Their services include content marketing, digital marketing, PR help, and strategic planning. This agency’s services are catered to Fortune 500 companies and venture-backed technology companies making it one of the top tech PR agencies.

For more details, check out the company’s website.

Client List:

  • SeaWolf
  • Gotham Greens
  • Marriott Hotels
  • IBM

 

3. Rasky Partners

Location: Boston, Washington DC

Year Founded: 1992

Company size: 41

Rasky Partners has received a back to back recognition from PR Week and has also been named as one of the top PR agencies by Forbes in 2021. The agency helps businesses with communication strategies to fulfill their aims. They also help with media relations, simply marketing communications or corporate communications.

For more details, check out the company’s website.

Client List:

  • ACEC
  • AXON
  • LASELL University
  • Mastercard

4. Finn Partners

Location: New York

Year Founded: 2011

Company size: 731

Finn Partners has services across a wide range of sectors, including health, technology, fashion, financial services, education, entertainment, travel and lifestyle, beauty, and many more. With operations on three continents, the agency has successfully attracted the proper attention, including many awards.

For more details, check out the company’s website.

Client List:

  • Jack Daniel’s
  • Operation Smile
  • KLM Airlines
  • The Parfume Shop

 

5. FTI Consulting

Location: Washington DC

Year Founded: 1982

Company size: 6,950

FTI Consulting is a public advisory agency that operates across a wide range of sectors that include energy and utilities, real estate, telecommunications, media, financial services, healthcare, and construction.

The agency uses strategic communication services such as corporate reputation management, change management, strategy consulting and research, people and change management, M&A, crisis communications and special situations, public affairs and government relations, and capital market communications.

For more details, check out the company’s website.

Client List:

  • Wells Fargo
  • European Airline
  • Queensland Nickel
  • Steinhoff Creditors

6. Porter Novelli

Location: New York

Year Founded: 1972

Company size: 720

Porter Novelli is one of the top PR agencies that uses the art of communication to advance society. The agency provided 72 school buses with branding to drive children who are victims of sex trafficking through Georgia. This was done to draw people’s attention to the alarming threat of child sex trafficking in Atlanta, Georgia.

For more details, check out the company’s website.

Client List:

  • Timberland
  • ALS Association
  • Sony
  • Novartis

 

7. MSL Group

Location: Paris

Year Founded: 2009

Company size: 2000

MSL Group focuses on digital and social media platforms as well as tools, media relations, and content creation that help brand and commerce uplift. The agency’s approach to PR and communication is based on a tried and trusted principle. They call it: “The Power of One.”

For more details, check out the company’s website.

Client List:

  • White Claw
  • Cadillac
  • Swiffer
  • Marina Maher

 

8. Sunny-Side Up Inc

Location: Tokyo

Year Founded: 1985

Company size: 11

Sunny Side Up Inc is a marketing agency with five business segments, including communications and sports. The agency entered the PR market as a specialist athlete PR agency, having helped some exciting brands with a PR campaign to successfully drive recognition to various brand.

For more details, check out the company’s website.

Client List:

  • Aichi Sky Expo
  • Pinky
  • Infant
  • Tokyu Plaza

9. Ketchum

Location: New York

Year Founded: 1923

Company size: 2,500

Ketchum is a global PR agency founded by George Ketchum. The agency works with government organizations and has also been able to plant itself in several sectors, including food, financial services, transportation, health, technology, travel and retail, and energy. The agency has won a Grand Prix: Glass Lion for change and Titanium Lion Awards.

For more details, check out the company’s website.

Client List:

  • Gillette
  • Maytag
  • Whirlpool
  • National Chicken Council

 

10. Milk & Honey PR

Location: London, Sydney, New York

Year Founded: 2017

Company size: 27

Milk and Honey PR is a multi-award-winning PR agency known for nurturing reputations for ambitious growth companies. Their services include social media, strategic planning and evaluation, employee engagement, issue and crisis management, transaction communication, as well as media and stakeholder relations, among others.

Milk and Honey PR became majority-owned after transferring 55% of its shares to an Employee Ownership Trust.

For more details, check out the company’s website.

Client List:

  • Owlet
  • Veeva
  • Personal Group
  • The Inner Circle

 

11. APCO Worldwide

Location: Washington DC

Year Founded: 1984

Employees: 680

APCO Worldwide is an advisory communication consultancy and one of the top PR agencies. APCO Worldwide helps leading private, and public firms build their reputations, relationships, solutions to success, and brands. In 2018, the agency won the Holmes Report’s EMEA Public Affairs Consultancies of the year Award. In 2019, the agency was a finalist in the Global Public Affairs Agencies of the year Award.

For more details, check out the company’s website.

Client List:

  • GAP
  • MARS
  • Masdar
  • eBay

 

12. FleishmanHillard

Location: New York

Year Founded: 1946

Company size: 27,000

FleishmanHillard is part of the Omnicom Group, an American global media, corporate communications holding, and marketing company. In 2018, FleishmanHillard covered Park’s playing surface with over 19,500 pairs of jeans, which were donated by the community to the nonprofit Goodwill. The agency became the fourth biggest agency across the globe with an approximated fee income of $615 million, making it one of the top PR agencies.

For more details, check out the company’s website.

Client Lists

  • PepsiCo
  • Samsung
  • Bayer
  • Emerson

13. BCW

Location: New York

Year Founded: 1953

Company size: 4,000

BCW is a global communication and PR company. The agency was merged with its parent WPP Group PLC in 2019. Currently, they’re known as Burson Cohn and Wolfe (BCW).

For more details, check out the company’s website.

Client List:

  • Lenovo
  • Colgate Palmolive
  • Dubai Sports Council
  • Sleepwell

 

14. Sard Verbinnen & Co

Location: New York

Year Founded: 1992

Company size: 200+

With over 25 years of experience in supporting clients in long-term positioning and high-stakes situations, Sard Verbinnen & Co is a formidable global PR agency. They practice in areas that include public affairs, IPOs and listings, litigation support, activism, corporate governance and shareholder engagement.

For more details, check out the company’s website.

Client List:

  • Bayer
  • Qualcomm
  • Samsung
  • ADP

 

15. Edition Studios

Location: New York

Year Founded: 2001

Company size: 670

Weber Shandwick was formed when the Weber Group, BSMG, and Shandwick International were merged. As one of the top PR agencies, Weber Shandwick came second in the Holmes Report’s Global Top PR Agency in 2019 and were also nominated as finalists in the 2019 Global PR Agencies of the year awards.

For more details, check out the company’s website.

Client List:

  • Railroad Ties
  • Chevrolet
  • GM
  • Excredin

 

16. 5W Public Relations

Location: New York

Year Founded: 2003

Company size: 20,000

5W Public Relations is an independent PR agency that focuses on bringing communications and lasting results forward to clients. The business has won many awards, including four American Business Awards. They were named: ‘Agency of The Year’ by the American Business Awards for three consecutive years. The agency specializes in entertainment, health, technology, food and beverage, public affairs, and much more.

For more details, check out the company’s website.

Client List:

  • Payless
  • Triller
  • Epicor
  • Vizio

17. MC Group

Location: Berlin

Year Founded: 1993

Company size: 3,389

MC Group is the largest German communications agency. The agency is an international PR and advertising firm founded in Cologne. MC Group is one of the top International agencies with 80 offices across the globe.

For more details, check out the company’s website.

Client List:

  • DAAD
  • Air Malta
  • Turkish Airlines
  • Davis Cup

18. Golin

Location: Chicago

Year Founded: 1956

Company size: 1,700

Colin is one of the top PR agencies you would find on the internet. They influence the journey of their clients through data, which is a crucial component in the marketing world today.

For more details, check out the company’s website.

Client List:

  • Pepsi
  • Lexus
  • Porsche
  • Mattel

19. Hill+Knowlton Strategies

Location: New York

Year Founded: 1927

Company size: 50

Hill+Knowlton is a PR agency that offers insightful research, senior counsel, and strategic communication planning to customers across the globe. The agency has a strong presence in the EMEA regions, increasing its income in 25 markets in EMEA. They also have an excellent performance record in the Middle East, UK, and Russia.

For more details, check out the company’s website.

Client List:

  • Colgate
  • Oculus
  • La Liga
  • Barilla

 

20. Edelman

Location: Chicago, New York

Year Founded: 1952

Company size: 6,000

Edelman is a PR agency named after Daniel Edelman, and is now run by his son Richard Edelman. They are one of the largest PR agencies in the world based on the number of employees and revenue. The agency continually produces high-quality work making it one of the top PR agencies you can hire.

For more details, check out the company’s website.

Client List:

  • Dove
  • KFC
  • XBOX
  • Unilever

 

21. Narva

Location: Stockholm, Gothenburg, Malmö

Year Founded: 2000

Company size: 60

Narva is a PR agency that offers life science and marketing access services to help their clients with media training or reducing crisis damages, as well as having to rebuild clients’ reputations. The agency is known to be one of the leading communication agencies in the Nordics, having won the Nordic Agency of the year award at the SABRE awards.

For more details, check out the company’s website.

Client List:

  • Unilever
  • Bayer
  • Chain Coop
  • Roda Korset

 

22. Havas

Location: New York

Year Founded: 1994

Company size: 11,000

Havas has offices in 37 countries and 30 agencies across the globe. The agency offers corporate and reputation management, technology and e-commerce, consumer and lifestyle, government and causes, as well as issues and crisis management services. Havas PR created a campaign (*I Love Trains Week) that received coverage on social media and generated €695,000 for the East Coast Rail. 13% of all revenue came from new passengers.

For more details, check out the company’s website.

Client List:

  • Aspen
  • Toyota
  • Kellogg
  • Volvo

 

23. Ogilvy

Location: New York

Year Founded: 1948

Company size: 24,850

Ogilvy is an advertising, marketing, and PR agency founded by Edmund Mather. You cannot mention the top PR agencies without mentioning Ogilvy, as their influence in the marketing and advertising world is unmatched. The agency has offices in all continents across the globe.

For more details, check out the company’s website.

Client List:

  • Pizza Hut
  • Coca-Cola
  • Samsung
  • IKEA

24. IN.FOM

Location: Singapore

Year Founded: 2011

Company size: 1–50

IN.FOM is a Communication and PR agency that started operations in Mountbatten Square, Singapore. The agency has worked with big brands and gained recognition by winning the Holmes Report’s Global Technology Agencies of the year award in 2018. IN.FOM always makes sure they build a sustainable relationship between employee and client.

For more details, check out the company’s website.

Client List:

  • Union Pay
  • Intralinks
  • Nokia
  • Intel

25. Teneo Holdings

Location: New York

Year Founded: 2011

Company size: 1,450

Reno Holdings is a global advisory agency with offices in the United States, Europe, Asia-Pacific, Africa, and the Middle East. The agency specializes in four business segments that include strategy and communications advisory, risk advisory, management consulting, and capital advisory.

For more details, check out the company’s website.

Client List:

  • Facebook
  • Alibaba Group
  • FIFA
  • Vivendi
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