TOP Agency Increased Awareness of Global Cyber Security Threats, Following The 2020 Iran Cyber Attack

TOP Agency informed the media to the potential of a major threat while catapulting CRITICALSTART — a cyber security company — onto the world's stage.

TOP Agency informed the media to the potential of a major threat while catapulting CRITICALSTART — a cyber security company — onto the world’s stage. 

In today’s 24/7 news and media landscape, it is becoming increasingly important for companies large and small and across all industries to engage with the media in real-time. This is especially true in the cybersecurity industry, where every data breach and hack potentially presents a world threat. How can a company ensure national security while effectively generating media coverage?

#Winning Moments: 

  • Syndicated tier-one coverage across 100's of mediums
  • Utilizing Rapid Response CRITICALSTART  part of a this major news story as it unfolded
  • Companies were able to get ahead of a potential threat
  • CriticalStart has emerged as an industry leader in Cyber security

Here’s how it went down:

  1. Informing, not alarming the media

    We know that viral breaking news stories like the increased threat of cyber attacks from Iran present companies in the cybersecurity industry with a tremendous opportunity to be a part of the conversation. To capitalize on these opportunities, we generated messaging and content in real time aimed at informing the public, reporters, and outlets who are already covering the breaking news. For CRITICALSTART, we worked with their cybersecurity experts to craft informative and compelling commentary on the Iran threat, with the goal of telling a comprehensive story that outlined the threat and offered solutions.

  2. Telling a world wide story at a local level

    By responding in real time to a viral breaking news story with messaging and content that was simple, surprising, and significant, we were able to cut through the noise and secure placement with Contessa Brewer at CNBC. Moreover, we were able to package the coverage we received from CNBC for distribution to additional tier one outlets and journalists we knew were likely to be receptive to the story and message. We were able to amplify the CNBC placement with an additional story on NPR’s Morning Edition that resulted in 250 additional media placements across more than 100 NPR affiliated stations and outlets nationwide. Releasing the story on local news outlets increased its reach and impact.