Social media marketing for musicians is an on going strategy that requires smart execution, implementation monitoring. However, before we get to that, let’s talk about why social media has become a norm in the first place.
All the other articles on the subject are already trying to convince you to use their method of creating an effective and powerful social media marketing strategy for musicians but why is it that we all have just accepted that, without very little resistance, social media marketing just… works?
Is it because we have firsthand experienced popular music bands use social media strategies for musicians to change the world?
It is all that and more. According to Statista, as of Q1 2020, 4.20 billion people are active on social media. That was almost before the pandemic hit in most countries.
Can you even begin to imagine how much that number has changed since then and especially because of the lockdown/s? Well, look no further, we have the answer here for you: 4.48 billion people.
No, you didn’t read it wrong, so stop wiping your screen or rubbing the sleep off your eyes because it is true.
“In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. Back in 2015, there were only 2.07 billion users – that’s an overall increase in users of 115.59% in just six years.”
This fast growth indicates what we all know deep down in our bones – social media marketing is a part of us now.
This is also why digital marketing for artists is taking different forms and evolving so rapidly.
The consumption has increased several folds and that has created pressure on the social media management teams for musicians to continue producing content that is not only relevant but sticks with the audience and helps create a buzz that translates into likes, comments, shares, and views.
This brings us to why social media marketing for musicians is uber important.
Expert Advice: If you are struggling to figure out the KPIs for your next big Social Media marketing campaign, it’s better to consult with a Professional Company for robust results.