Chicago’s PR scene has exploded over the past few years, with new agencies popping up every year and some of the top agencies in the world opening satellite offices in Chicago to better serve their clients. With so many choices available, it's hard to know where to start in choosing a good PR agency in Chicago–especially if you are unfamiliar with the ins and outs of public relations work.
Consumer PR agencies assist brands in retaining their existing as well as attracting more customers to their offerings. To accomplish the said objective, consumer PR agencies devise and implement audience-centric communication plans that narrate the brand’s story in the most effective way.
Public Relations companies are those entities that deal with the organizations’ relationship with its stakeholders. To foster a good relationship between an organization and its stakeholders, Public Relations companies use a variety of communication plans fitting in the situation at hand.