Everyone knows about social media marketing. Influencer marketing is a relatively new variant of the social media marketing that involves individuals and organizations, also called influencers. Influencers are believed to have a reputation and social impact in their various fields. They are third parties that can use their influence to significantly affect the purchasing decision of other people.
Influencer marketing, also called influence marketing or testimonial advertisement, is a major marketing strategy in today’s business world. Business owners can leverage influencer’s reptation to drive brand messages to their target audience. Investing in influence marketing through an influencer marketing agency NYC comes with its benefits.