Influencer marketing is not something totally new, it has existed for a while now. But the newly formed momentum around this buzzword “influencer marketing” is all thanks to the social media boom amid the fast-paced digitalization. Creators/Influencers have taken the internet by storm and the market has become highly saturated. With the increasing competition, influencers around the world are striving further to stand out from the crowd and carve their name in the virtual stone of the digital world.
From a fundamental point of view, influencer marketing is basically a form of social media marketing — that uses endorsements and product mentions from influencers on various social media platforms. Influencer marketing is the means of improving brand recognition & increasing awareness through the collaboration of a brand with an influencer. But it is much different from celebrity mentions as the influencers are creators who have amassed a following by connecting with their audience on a deeper level — involving trust and expertise in their particular niche. Thus, recommendations from influencers serve as “social proof” for potential customers of the brand.
Given the huge number of influencers flooding the internet, it is hard for brands to find the right one for them. Hence, numerous influencer marketing agencies are out in the market to help brands find influencers who share their values. Similarly, in the vibrant city of London — in the European & worldwide headquarters of multinational companies and a burgeoning businesses hub — many top influencer marketing agencies are helping brands and influencers connect. Let’s have a look at the top influencer agencies in London: