March 25, 2020 - TOP Digital

SVG Can Do That?!: Generating Custom Web Graphics

Graphics make or break a webpage. But if you make them wrong, graphics become static blocks that wont adjust and can't be adapted. We need graphics that can adapt to content relative to the page and be flexible to grow with growing needs of a site. How can we make graphics that are unique to different pages without having multiple images?

March 24, 2020 - TOP Digital

HOW WE DO IT: Rotoscope

With staff around the world over, how do we combine our talented workforce into a comprehensive art style while allowing everyone a sense of individuality and flare? 

February 17, 2020 - TOP Creative

Making Max Impact on the Max Trainer: How TOP Surpassed Industry Standard Engagement for Bowflex

While most brands go after the already-fit, already-toned, ready-to-work audience, there's an often overlooked subset of the population that wants to find the perfect solution that will motivate them to kickstart their fitness journey. How can a brand stand out amongst a sea of other products and capture an audience whose targeting isn't clearly defined?

February 14, 2020 - TOP Digital

How we maintain a 100% Community Management Response Rate

Laffy Taffy has been a household name in the candy industry for over 50 years, but they only just made their arrival into the digital landscape at the beginning of 2019. We needed to quickly gain awareness in a big way for one of Laffy Taffy's most contentious flavors during the brand's unveiling to social media.

February 14, 2020 - PR Hacker

How We Used Social Media to Launch A Major CPG Brand

After Ferrara acquired the Laffy Taffy brand, they needed to bring it into the digital arena while staying true to the brand promise: bringing families together through small bites of delight. When TOP was challenged with establishing Laffy Taffy's media presence, we quickly realized that a visual identity had to be established that would let the brand's true personality shine through.

February 14, 2020 - PR Hacker

How We Set Brand Messaging Guidelines That Gave A 3rd Party SAAS Company Emotional Appeal

Spinnaker Support came to us with a problem — they were reaching their highly niche audience, but their current website wasn’t converting. They knew that a shiny new website wouldn’t solve their problems — they needed new brand messaging to communicate their highly competitive product benefits.

February 14, 2020 - TOP Digital

How Our Dev Team Increased Efficiency By 25%

Wordpress has a profound existence on the internet. It's a wonderful way to show off someone's simple blog, to a multi-million-dollar company presence. As the complexity of the site grows so does the team.  How can you guarantee that everyone is working in the same environment at the right time? We ran into this challenge as we set out to redesign our SEO optimized site. 

February 13, 2020

TOP Agency Increased Awareness of Global Cyber Security Threats, Following The 2020 Iran Cyber Attack

TOP Agency informed the media to the potential of a major threat while catapulting CRITICALSTART — a cyber security company — onto the world’s stage.