Influencer Marketing is a mainstream form of “social media marketing” that uses product mentions and endorsements from social media influencers that have a dedicated online following and an expert level of knowledge in their field. The organization that connects brands with influencers is called an influencer marketing agency. These companies strategize, execute, and manage influencer marketing campaigns for their clients, using techniques such as sponsored content, product placement, and paid sponsorships. A good influencer marketing agency meets the needs of all three stakeholders: influencers, brands, and audiences.
The services of an influencer marketing agency are to make the creative and content strategy (such as locations, hashtags, timings, influencer niche selections, platforms), produce the campaign timeline, and find relevant insights on the brands’ competitors’ audience. Lately, influencer marketing has bloomed in Vancouver and brands have started leveraging influencers to promote their products/services. Companies invest in social media influencers to balance falling engagement rates, juggling between different social platforms to build an online presence and create content at a high frequency, using word-of-mouth as a marketing tactic.
Since 51% of the Canadian population follows influencers, it is easy for brands to reach their target audience by collaborating with influencers. Therefore, if you’re looking to place your brand in Vancouver, and are having a hard time finding the right influencers for collaboration, don’t worry! We’ve got you.