YouTube marketing is more than just getting more views to your video content. There's a lot more to it than what meets the eye. Here are some exclusive tips to get your started on creating viral content.
Being a marketer, you’ve been thinking of starting a YouTube channel. Awesome! Of course, you’ll need a YouTube marketing strategy to promote your brand, set goals, initiate marketing campaigns, and grow your audience base.
But before you take matters into your own hands, it’s worth mentioning that managing a YouTube channel requires a lot of patience, time, and planning. Are you up for it?
The social network platform –YouTube, unlike other networking channels, exclusively hosts video content. You’ll have time to plan, film, edit, and consistently evaluate your content. You then have to define your brand’s goals and host videos that help achieve these goals.
If you can bring dedication and efficiency to the platform, you’ll be launching engaging and shareable content for your growing audience.
The complied guide is noob-friendly as it will help those in starting a YouTube channel and provides a YouTube marketing strategy from which everyone can benefit.
Let’s get started!
Setting Up Your Google Account For YouTube Marketing
Before jumping on to the YouTube platform, firstly, you’ll need to set up a Google account. Once done, it automatically grants access to a YouTube account because Google now owns YouTube, a Google+ account, and much more.
Depending on your circumstances, you may want to link your personal email to your YouTube business channel. More so, if working as a team, your peers must share the email.
Here’s how you can set up a Google account towards your YouTube marketing goals in the long run:
Step 1: From your browser window, navigate to Google and click “Sign In” in the top right corner of the screen.
Step 2: After clicking “Sign In,” click “Create account” from the next window.
Step 3: You’ll get the option to either set up a personal account or manage a business account. Assuming your YouTube account is for business, go with the second option.
Step 4: It’s time to make it official!
Enter your name, relevant email, and password before clicking Next. You’ll be asked to input a recovery email, birthday, gender, and contact number on the next screen.
Step 5: Agree to Google’s term of service, which none reads, and then Google will ask you to verify your account via text or phone call.
Congratulations! You are now a proud owner of a Google account and a step closer to a remarkable YouTube marketing strategy.
Creating a YouTube Account
Ready to publish some great video content? Not quite yet –now you need to set up a YouTube brand account. With this account, you’ll be able to manage editing permissions and establish a more comprehensive online presence.
Step 1: Head over to YouTube.
Chances are you’ll already be logged into your new Google account. If not, click “Sign In” in the top right corner of the browser window. Enter your Google username and password.
Step 2: After signing in, click the account module, and from the drop-down, click Your channel.
Step 3: You’ll be presented with two options for creating your channel. Either use your username or use a custom name.
Step 4: Now, you’ll be able to set a channel name. Just a side note, you can always change the channel name later if you aren’t 100% sure to go with it.
Personalizing Your YouTube Marketing Brand Account
Step 1: Choose “customize channel” to get started.
Step 2: Include a profile picture and art for the channel.
These are the first things viewers come across whenever viewing your profile. Be sure to use images that are easily recognizable and are aligned with the brand.
Step 3: To upload a profile picture, simply click the default one, and you’ll be prompted with the option to upload a new image.
Step 4: Now, it’s time to upload a banner image and a video watermark.
Once done with customizing the visual elements for the channel, click Basic info to input a channel description, an email, and links to the company website other social media platforms.
With the basics for the profile out of the way, now it’s time to add a finishing touch. Before we begin, it’s worth noting that a YouTube channel can be customized the way it looks to subscribed and unsubscribed visitors.
The viewers under the second category see different featured content than those of the first category. Cool, right?
7 Steps For Adding Your YouTube Channel's Trailer Video
Adding a channel trailer or a featured video both share the same process. Let’s get into it.
Step 1: Start uploading your first video by clicking on content from the menu on the left side and by selecting upload videos.
Step 2: Now, you have to navigate to the video from your computer to be uploaded. This will serve as a trailer for those that haven’t subscribed yet to the channel.
Step 3: Now follow the prompts on the screen to process, customize, and publish the video
Step 4: This is where the video will serve as a trailer for potential subscribers to the channel. Move back to Your channel and choose Customize channel.
Step 5: Select the option that says channel trailer for people who haven’t subscribed
Step 6: Select the video you just uploaded from the library.
Step 7: This is the final step. You have to click “Publish” and share the new trailer with your probable subscribers.
5 Tips To Promote Your YouTube Marketing Channel
By now, hoping that you are fully acquainted with the basics, it’s time to familiarize ourselves with a few tips to increase channel visibility.
1. Create Intriguing Titles
Since YouTube is all about presentation. Titles are a big Yes-or-No when it comes to the video’s performance. Ask yourself this: Is my content really worth it or more of a “Meh” situation?
People are always on the lookout for entertaining content and are curious to know what the video is about right from the start. Try coming up with killer titles that grab audiences’ attention.
For example, take a look at YouTube giants like BuzzFeed and WhatCulture. They often rely on question-based titles, listicles, or hyperbole to stack up on views.
You may have heard of the fitness guru “Athlean X.” The content manager cleverly slips in relevant keywords in its titles and often keeps them conversational.
The critical takeaway is to think carefully about “inviting” titles rather than resorting to ideas that pop first in your tiny head.
Don’t take our word? See for yourself. Query any product on Google, and it will return something from YouTube. After all, seeing is believing.
Believe it or not, YouTube is the second largest search engine in and of itself. Like people searching for answers on Google, the same hold true for YouTube.
The point is to optimize your content to show up on Google search results. Obviously, you’ll have to stick to the below-listed practices to increase your chances of showing up.
Titles and Description: Add target keywords in your titles and descriptions. Refer to Keywordtool.io to find keyword ideas.
Mention Keywords in Video: According to Brian Dean of Backlinko, keywords in a video helps YouTube better understand what the video is about.
Engagement: YouTube uses engagement (likes, comments, and views) to determine where a video ranks in its search results.
Categories: Use categories to help YouTube understand who to show your videos.
Tags: You can also add tags to your videos to help YouTube better understand your content. You aren’t restricted to a few, so include as many as possible.
3. Analyze Audience Preference
A thing you have to be considerate of is the audience preference. Ensure the content you produce aligns with viewers’ choices. Whether a blog post or a video, start off by getting acquainted with your audiences’ inclination towards certain content they want to see from you.
If you’ve just set your foot through the door, study your competitors and other video creators in your industry. Figure out which of their videos get the most views and engagement. In return, you’ll get an idea of what the audience craves and the style they prefer.
Another way to get some detailed insights on the audience is via YouTube analytics –demographics, location, engagement, and other helpful stats are all there.
4. Interact With The Community
Although you may not think of YouTube as a social platform, it does have a booming community. Users engage via likes, dislikes, and comments.
From our side, it is pretty “social.”
As stated earlier, any interaction with viewers is seen as a positive signal to YouTube. It’s worth mentioning that engaging with subscribers cultivates a healthier connection with the audience.
“Liking” and pinning comments don’t take much time.
For example, the spelunking channel “caveman hikes” regularly “likes and responds to comments on their uploads. The channel’s manager regularly interacts with subscribers by “liking” comments and answering questions.
5. Cross-Promote Your Own Videos
Chances are you have been covering similar topics that overlap with each other
To squeeze more juice from the old content, start cross-promoting your videos whenever it makes sense.
For instance, add links in a video description and urge viewers to check them out as a CTA (call-to-action).
And with these tips, it’s time to wrap up this guide.
Putting It All Together
Growing your YouTube presence doesn’t happen overnight.
And yes, at times, it can feel like drudgery if the competition is tough and the space is crowded. And that’s why it pays to have some promotional YouTube marketing strategies in your backpack. Though some tips require time and effort, stay consistent, and you’ll get more eyes on the channel in time.
If you still feel lost and unsure where to start, we will guide you through. Get in touch today to have a custom strategy designed for you to get ideas for videos at every stage of the marketing funnel.
Remember to work smart, not hard.
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