Other keywords: social media marketing for hotels pdf, hotel digital marketing, hotel marketing strategy 2021, Hilton hotel social media strategy, best hotel social media campaigns 2020, best hotel social media campaigns 2019, social media marketing for resorts, Marriott social media strategy.
No one in this century has managed to escape the power of social media. It is an integral part of everyone’s life at this point. According to a recent research, “Approx. 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015”. Since then, “the social media growth rate…is an average of 12.5% year-over-year.”
It makes sense that the hospitality industry has joined the race as well. Before any trip, it is the anticipation that keeps people on social media. During and after, it is sharing the moments from the trip on social media that keeps them online. About 97% of guests use social media to share pictures of their trips.
Social media marketing for hotels has provided the hoteliers an easy way to attract more guests by visuals of their property.
Most often than not, it is the picture of a hotel on the internet that makes people intrigued enough to visit the establishment in person. These potential customers make reservations, as they can imagine themselves living in a specific destination – and that only happens when the use of the right social media marketing for hotels software is being made.
Understand social media marketing for hotels as selling a fairytale-come-true life to people. You’re not just selling a room and a place to wine and dine anymore. You’re selling them a lifestyle; even if it is for just a few days.
The hospitality industry has taken hotel digital marketing up a notch with constant advertising, queries correspondence, online booking of rooms and car rentals, a welcome email with WiFi details, a farewell email, and whatnot.
And it doesn’t end there; the hotels now are speedily coming up with new ways to engage their customers in innovative ways that help them stand apart from the rest. ‘The majority of travelers expect hospitality providers to engage with them before and during their trip to enhance their experience.’ In that retrospect, it is good that the hospitality industry is growing with the changing times.
However, hotels are not just about vacation stays only; sometimes they are about business stays, and that only means that your social media marketing for hotels needs to be wholesome and catering to all kinds of crowds.
Expert Advice: If you are struggling to figure out the KPIs for your next big Social Media marketing campaign, it’s better to consult with a Professional Company for robust results.