This isn’t simply because it’s yet another social media platform where people want to post, right?
Instagram introduced itself into the world of social media applications in 2010, and since its inception as the 7th most visited website in the world. Instagram began as a photo-sharing app, but its growth over the last 12 years has impacted social media trends and usage, and it continues to launch new features.
Instagram has rightfully climbed onto the second most downloaded social media application. When we talk about Instagram’s development, we refer to the transition from picture sharing to video sharing, IGTV, sharing Stories, and now Reels.
You name it: pictures, videos, lifestyle, food, and entertainment! With its gallery-like user experience for presenting visual material, Instagram is electronically acting just like one, and users can’t help but pay the art a visit and continue uploading.
And you know who else loves Instagram just as much as we do?
Instagram is important because of the dramatic growth potential it has created for brands, in addition to the range of marketing tools accessible to advertisers to show off their material in the most innovative manner.
Fashion brands, for instance, have made Instagram their go-to content marketing medium! Zara was the brand most referenced by English-speaking influencers on Instagram in July 2021, with 42.2 thousand mentions.
So, without a doubt, brands on Instagram are thriving! In fact, a previous study indicates that customers follow brands on social media for various reasons, including learning more about new goods or services and staying up to speed on corporate news.
Sitting at 198 Million Instagram followers! While there are various causes for the brand’s consistent growth on Instagram, Nike’s frequent campaigns account for a significant boost in fan growth.
Their most popular Instagram posts include athletes such as Rafael Nadal and Cristiano Ronaldo, to mention a few. This visually stunning medium is also used by the company to generate hype around new product releases in teasers and videos.
With around 71.5 Million followers, Victoria’s Secret is the fashion industry leader.
The brand’s use of models dressed in VS clothes helps establish idealistic allure among its consumers. The brand’s media strategy revolves around behind-the-scenes images of fashion shows, product promotions, and new product debuts, which increase engagement.
We all know how fashion and skincare reign Instagram!
With almost 50 million followers, Huda Kattan’s cosmetics dynasty leads the cosmetic business in audience size. Huda differs from other cosmetics brands in that the founder, Huda, is the brand. In every ad and cosmetic demonstration, she is the company’s voice and face.
Apart from her engaging media content, Huda Beauty also utilizes content from its consumers to help expand their trust and loyalty in the makeup community.
A feature on Huda Beauty is as big of a deal as it sounds if there are 50 million followers involved!
Fashion continues to expand its dominance on Instagram, with luxury brand Chanel sitting at 48.7 Million followers.
The brand’s substance exudes elegance and desire, which has earned it a devoted fanbase. The brand added an average of 19,500 followers every day over the last 4 years.
Like other fashion firms, their media strategy releases product-related photographs and videos, celebrity endorsements, and behind-the-scenes footage from fashion events.
Chanel’s postings frequently include famous red carpet attire (with name-dropping captions to boot). Runway photos, as well as commercial campaign photographs, are also featured. Ultimately, Chanel’s Instagram feed provides fans with a look into the high-fashion lifestyle without them having to change out of their sweatpants.
Trailing just a million behind, Gucci sits on 47 Million Instagram followers!
A company like this one broadcasts ambitious imagery and videos from fashion events, fresh product releases, and endorsements.
Gucci has various Instagram advertisements that receive a lot of attention. One such project, #24hourace, featured movies of the brand’s shoes brought to life in the hands of video artists from all around the world, and it was a huge success.
Are you also following the Italian fashion powerhouse brand?
As a fashion household brand in many people’s eyes, Instagram is the ideal venue for Zara to reward its audience with its visual narrative. Zara reigns supreme on this platform with 48.7 million followers, thanks to compelling imagery, videos, and brilliant influencer marketing.
An overwhelming number of fashion accounts, isn’t it?
Fashion is best communicated visually, and Louis Vuitton is a master. This premium company is killing it on Instagram with a healthy mix of photographs and videos that are all polished and enticing. Louis Vuitton is winning social media engagement slowly, with 47.2 million followers and the numbers exceeding more and more each day!
While Louis Vuitton’s Instagram page includes celebrity photographs and red carpet ensembles, it highlights its more practical daily styles. When combined with photos of the natural design process and business charity projects, LV’s Instagram helps the brand seem approachable to the typical customer.
Finally, a step away from fashion, it’s time to take a look at popular automobile companies on the reel.
‘Bayerische Motoren Werke AG’, A.K.A BMW, is a German multinational corporation that manufactures luxury automobiles and motorbikes.
With 32.6 million Instagram followers, BMW has emerged as the automotive sector leader. It utilizes Instagram to exhibit its innovative products and prototype automobiles, generating interest and queries about the brand’s current offers.
BMW shoots its automobiles in various settings, including forest countryside, metropolitan cityscapes, and alpine routes. Because of the many contexts, followers are more likely to directly empathize and visualize themselves behind the wheel.
This German automaker is well-known for its highly appealing Instagram posts. The brand’s Instagram feed is full of luxury vehicles photographed in various settings by social influencers such as photographers, automotive bloggers, and car racers. Mercedes also conducts creative Instagram advertising.
Their #pride campaign, which featured one automobile for each color of the rainbow, sent a powerful message of inclusivity, receiving a lot of response from their 35 million followers.
Yeah, you guessed it. Social media’s most favorite drink to Instagram had to be on the list!
Starbucks is unquestionably the brand that can make coffee feel appealing. On Instagram, the company has amassed a devoted following of 17.7 million coffee enthusiasts. Starbucks frequently publishes images of its goods in unusual and gorgeous settings, capturing the spirit of Instagram, which is all about visual storytelling.
Not that Starbucks has to advertise with fresh content for anyone to dethrone its place amongst social media lovers. What’s somebody’s day without posting a photo of a Starbucks with their name on it?
National Geographic is an unusual Instagram monarch, with over 206 million followers. National Geographic is well recognized for its outstanding photographic storytelling, so it seems to reason that their finely honed skill would translate well to Instagram.
The NatGeo feed is full of photos of animals, landscapes, and world people. Each photograph is accompanied by an insightful journalistic caption. Extended captions may be the new black.