BRAND STRATEGY AGENCY

pink-arrow WE ELEVATE TOP BRANDS

The best strategy wins. We can help you identify, position, and amplify your brand strategy to reach the right audience with maximum impact.

Our clients

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HOW WE CAN HELP DEFINE YOUR BRAND STRATEGY

Brand launch

We love launching new brands—including work on your brand’s positioning, visual identity, voice, messaging, and packaging.

Brand refresh

We can update or modernize your existing brand to better reflect current trends and reach aspirational audiences—all without losing the brand’s legacy and essence.

Brand overhaul

We can totally reinvent your brand to make it better reflect your objectives—giving it a new name, logo strategy, story, and overall brand identity.

Alternate market brand

We can help you develop another brand (sometimes in an entirely different language) that is intended to appeal to a different geographic or demographic market or market segment.

Product brand or sister brand definition

We can help you develop a related brand—whether that’s a brand for a forthcoming product or one for a targeted industry vertical.

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BRAND STRATEGY CAPABILITIES

  • Audience insights

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    Audience insights

    We use quantitative and qualitative methods (surveys, focus groups, and store intercepts) to better understand your audience, including their demographics, psychographics, personas, and buying habits.

  • Competitor insights

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    Competitor insights

    We track your competitors to identify exploitable points of strength and weakness—evaluating everything from their strategic approach to messaging framework to marketing tactics.

  • Brand positioning

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    Brand positioning

    We help you find your ideal position in the current market, including defining your ideal audience, identifying their core challenges, and describing your unique value proposition relative to competitors.

  • Brand architecture

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    Brand architecture

    We define the role of each brand in your portfolio, identify open areas for new brands or products, and simplify the interrelationship between brands in your organization.

  • Brand narrative

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    Brand narrative

    We help you message your brand more effectively—including your brand’s ‘defining moments,’ ‘reasons to believe,’ functional benefits, and emotional benefits.

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Audience insights

We use quantitative and qualitative methods (surveys, focus groups, and store intercepts) to better understand your audience, including their demographics, psychographics, personas, and buying habits.

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Competitor insights

We track your competitors to identify exploitable points of strength and weakness—evaluating everything from their strategic approach to messaging framework to marketing tactics.

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Brand positioning

We help you find your ideal position in the current market, including defining your ideal audience, identifying their core challenges, and describing your unique value proposition relative to competitors.

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Brand architecture

We define the role of each brand in your portfolio, identify open areas for new brands or products, and simplify the interrelationship between brands in your organization.

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Brand narrative

We help you message your brand more effectively—including your brand’s ‘defining moments,’ ‘reasons to believe,’ functional benefits, and emotional benefits.

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STRATEGIC APPROACH

Every client is unique, but many of our brand strategy projects have the following key steps:

01.

Brand discovery

We uncover insights from internal stakeholders—including executives, board members, department leaders, and team members—plus we go externally to listen to your customers, partners, and social media following.

02.

Competitor analysis

Will conduct a deep dive analysis of the ‘Competitor Messaging Battlefield’—analyzing how each competitor chooses to message key product benefits and selling points.

03.

White space report

We create a ‘positioning matrix’ to define your brand’s unique position relative to its competitors and adjust the axes to identify addressable ‘white space.’

04.

Central unified idea

We develop a powerful one sentence description of the brand’s unique purpose and positioning that serves as an internal North Star for future brand work and messaging.

05.

Brand manifesto

We synthesize all of the above with a brand anthem that presents the brand’s purpose, passion, beliefs, and positioning in a way that can serve as an emotionally resonant rallying cry for the team.

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LET’S MAKE YOUR BRAND SHINE