Ben Kaplan is a rare “quadruple threat” business and marketing expert: He has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson and adviser for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency (https://topagency.com) with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME). Kaplan is a Harvard-trained economist who previously served as a case writer at Harvard Business School and the National Bureau of Economic Research.