TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, ground-breaking, and world-changing campaigns.
Ben Kaplan is a rare “quadruple threat” business and marketing expert: He has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson and adviser for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency (https://topagency.com) with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME). Kaplan is a Harvard-trained economist who previously served as a case writer at Harvard Business School and the National Bureau of Economic Research.
If you have any questions about the show, thoughts on possible projects you may need help with or would like to come on as a guest please get in touch! We would love to hear from you.
We’ve got data-driven thinking in our DNA. Across 6 business units and 36 marketing disciplines — even earned media channels like PR and influencer marketing — we are absolutely relentless at driving measurable results.
Whether we’re positioning a new brand, building an e-commerce platform, strategizing an “always on” PR program, or planning a digital media buy, we work together across time zones as one unified team.