How to Find Influencers In Your Niche Through Incredibly Smart Ways
If you are looking for ways on how to find influencers, we have curated a bunch of tips and tricks to help you get started. Take your pick and let us know which strategy helped you the most! Read on...
Influencer marketing has become the next big marketing strategy on the internet these days.
Some say that it’s a buzzword because of the viral growth factor associated with it. However, not a lot of people, especially the ones who have started marketing for the first time, don’t understand it.
Speaking of the basics of influencer marketing, we will talk about how to find influencers in your niche, the benefits of influencer marketing, and many other things that will get you started the right way to scalability.
What Is Influencer Marketing?
Influencer marketing is the process that involves working with online brands to market your products, services, or business. Technically, it isn’t a new concept as brands and companies have been working with influencers for a long time now.
Long before the year 2014, influencer marketing existed in the form of real-life collaboration with celebrities and people who had a high level of influence in the television industry. Since YouTube, Instagram, and many other modern-day platforms were not working at full throttle back then, the denizens of the marketing industry weren’t fully aware of the influencer marketing potential.
Fast forward to 2021, influencer marketing is not only awfully famous as the core strategy for any up and coming business, but also, marketers from all over the world have increased their overall spend limit on influencer marketing too. Today, when you are working with an influencer, it is not just about getting the influencer to say good things about your brand.
The idea is to divert traffic to your product page; get conversions, increase revenue and sustain growth at an exponential rate.
Influencer marketing is expected to grow to be worth $13.8 billion in 2021.
There has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016.
90% of survey respondents believe influencer marketing to be an effective form of marketing.
67% of brands use Instagram for influencer marketing.
Benefits of Working with Influencers
Although there are tons of benefits of working with influencers, we’ll take a look at just a few of them to give you an idea of what this form of marketing is capable of delivering.
Improved Trust Factor
People trust influencers more because the influencers’ content establishes a bond with the audience at an emotional level. Given that your content strategy is top shelf, working with an influencer will easily get your message across to the audience while guaranteeing a higher engagement rate at the same time.
Regardless of whether it’s a micro-influencer with 10K to 30K followers, or a mega influencer with millions of followers, one thing is for sure – i.e. escalated brand awareness.
By becoming part of the influencers’ newsfeed reel, you are literally putting your message, or brand up on the front page for thousands of people to see. This phenomenon ensures brand awareness at multiple levels across a diversified audience.
Boosts Your Overall Content Strategy
When influencers share your content, it helps to fill the gaps in your content strategy. Not that you should compromise on a poorly constructed content marketing plan on your website, but whenever influencers promote something, it does boost the overall strategy in a short duration.
Especially when you have run out of ideas to share on your social media page, the incoming traffic from the influencers side can help you to maintain steady traffic flow, until you can come up with new ideas to implement.
Although influencer marketing can be expensive, it does have a positive impact on the outreach factor. Your product can be seen across multiple social media platforms – and that too, by millions of users within a few days.
Since influencers have already fostered a strong bond with their audience, people listen to them.
Better Email Marketing Opportunities
At the end of the day, if you have set up a process to get the referral traffic’s contact information through your products or services page, you are in good hands!
You can use the newly acquired email list and create a custom newsletter campaign to remain in touch with potential customers. The amount of sales and engagement depends on your email schedule, email content, and the time of the day when you send those emails. However, it works well to your business’s overall advantage.
How to Find Influencers For Your Business?
Finding influencers isn’t that difficult these days. Given that you know who you’re looking for, and where you’re looking for, you will eventually net a bunch of influencer profiles that you can get in touch with later.
If you still don’t have any idea about how to find influencers, these tips will help you to score a bunch of them.
Fiverr has several service providers who can send you a list of micro-influencers for $5. If you are willing to pay a little extra, they will go the extra mile to create a custom list of influencers related to your brand, products page, or services.
Although professional marketing companies do not use Fiverr, you can give it a shot as a startup business owner to maintain your budget early on.
Social media is littered with all kinds of hashtags.
If we take Instagram’s example, you can follow a bunch of profiles, based on different results generated via hashtags. Doing so will give you an idea of how to discover new influencers and their content without wasting too much time on the R&D process.
You can also search for hashtags that your competitors in the same niche are using. By looking for any “@” mentions, followed by your competitor’s business name, you will find out whether they are working with influencers or not.
Also see, if people have tagged your competitor’s in their photos. This process is a bit time-consuming, but it’s totally worth it.
YouTube is another lucrative place to start your online influencer marketing business. If you are trying to figure out how to find influencers on social media, don’t forget to include YouTube in your search radius.
The website is great for starting brand-focused influencers that are already producing content related to what you have in mind.
Create a list of these influencers and start contacting them through the contact information on their profile. Ask them for a content sponsorship program, and their payment plans. This will give you an idea of which ones are worth working with, and which ones you could possibly pass up on until another opportunity comes up.
By the way, high-profile influencers on YouTube also have their profile pages set up on Instagram, Facebook, and TikTok. If you are working with one such influencer, you can enhance your outreach by paying them for coverage on other social media platforms.
What are The Types of Campaigns You Should Consider Running with Influencers?
Okay, so you have a couple of influencers on board, the next big thing is to curate a content strategy.
If it is your first time working with a macro influencer, you do not have to worry a lot about the content. Since influencers are creative, they always have a bunch of ideas that they are willing to work on during such collaboration programs.
Here are some additional content campaign types that you should consider for your influencers, after having them sign up a contract with your company.
If you have a product-oriented business, you can ask the influencer to review your product on his social media page, YouTube channel, or blog.
Either way, you will need to provide the influencer with USPs concerning your product, design philosophy, pricing, and some of the benefits of your product. By detailing these aspects, you will be helping the influencer to create content better suited for your audience.
Giveaways are a sure-fire way of getting an onslaught of referral traffic through social media influencer campaigns. The influencer can run a campaign on his/her page on your company’s behalf for a week or two.
At the end of the giveaway contest duration, a bunch of winners will be announced who will get the product, discount, or free service from your company. It’s a great way of banking on viral hashtags created for your company, getting new visitors to your products page, and creating overall brand awareness.
Shoutouts are another great way of getting your message across to the influencers’ audience. Depending on the influencer level, you will definitely need to be mindful of the cost factor. For instance, Kylie Jenner’s Shoutouts can knock you back easily by $500,000, but they work all the time!
A lot of influencers have high-traffic blogs where people visit to get their dose of insightful content. Your marketing team can set up a content collaboration program where influencers can write about your company’s brand, products, or services through some sort of newsworthy content.
Product reviews on online blogs also work well to favor brand awareness. If you have something that creates value for the audience – and that too, at competitive rates, go for it.
Any influencer marketing campaign, when organized and executed the right way, has the potential of exceeding ROI and brand awareness. However, a lot could go wrong between planning and executing. Here's what experts recommend doing before getting started. Read more...